When you’ve got a great story to tell, sometimes you just have to take it on the road to tell it. That’s the premise behind the new “road show” launched this past week in San Francisco by the Palm Springs Desert Resort Communities CVA, the first on a national tour.

I recently joined Rob Enriquez, senior vice president, sales and marketing for the CVA, and his group of luxury resort reps for their meeting planner reception at the St. Regis San Francisco, a great way to deliver all of their significant news.


   Rancho Las Palmas Resort & Spa

Their story is a good one: $2+ billion in new and renovated properties over the past couple of years (see Smart Meetings’ story in the February 2009 issue), transforming the fun but dated desert destination into a serious contender for meetings and conventions.

Plus, there’s a NEW story to add. Recognizing the challenges that planners and attendees are facing today, the CVA is offering a program dubbed “We Put Our Money Where Our Mouth Is.” This initiative offers $100 for each room on your peak night, which can be given to your company or directly to attendees. (Talk about value!) The group must sign by December 31, 2009 and actualize by December 31, 2010, so there’s still time for you to pack your bags for a site visit and get a contract going.

For more information about the program (and other cities on their road show), call the CVA’s sales team at 800-967-3767.