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All-New (Even for LA)

February 1, 2010
The 15-story, $600-million W Hollywood Hotel & Residences complex, designed by Dallas-based architecture firm HKS, officially opened last week. The development combines on a single L-shaped site the W's hotel and condominium towers with a 375-unit apartment block called 1600 Vine. The whole ensemble is draped in gigantic billboards, wrapped around a sizable public plaza leading to a Metro Red Line subway stop and squeezed in next to the landmark 1924 Taft Building at Hollywood and Vine. According to the LA Times, the result is not what you'd call an elegant addition to the rapidly expanding Hollywood skyline, yet few recent projects have had more to say about the state of contemporary urbanism in Southern California than this one—as the property symbolizes a city that is moving toward a denser, more vertical future. For groups, the hotel offers more than 25,000 sq. ft. of meeting space.
starwoodhotels.com