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Visitors Flock to Tahoe

February 1, 2010
The visitors to California and Nevada’s Lake Tahoe area have been increasing like the inches of snow the area have received lately.
The Wall Street Journal reported that “the number of skier visits at the Sugar Bowl Ski Resort, for example, has jumped 21% so far this season compared with the prior one, while the resort's revenue has increased 15% despite discounting. The Northstar-at-Tahoe Resort has seen a 10% rise in skier visits, while Squaw Valley USA said visits have soared 46%, in part because of a steep cut in season-pass prices.” Experts say that this could be a good sign for California, a sign of recovery. Discretionary spending in the Golden State has been trending upwards. California's Mammoth Mountain Ski Area reported a 6% increase in visits from last season and Oregon and Washington also had increased snowfall in November and December, boosting local business. wsj.com