Indianapolis Convention & Visitors Association Adopts New Name

Add another convert to the list of CVBs that have changed their names to Visit (your city’s name here). The Indianapolis Convention & Visitors Association is now doing business as Visit Indy. The name change, as well as a refocused brand strategy that includes a new positioning statement and marketing materials, is the result of almost a year’s worth of research. The organization sought input from focus groups of leisure travelers from other Midwest cities, meeting professionals and local residents about how to better market Indianapolis as a tourism and meetings destination. One thing almost everyone could agree on: They like the city’s shortened nickname. The organization’s board is expected to formally adopt the Visit Indy name at its September board meeting. visitindy.com