Los Angeles CVB drops LA Inc. Name

The letterhead for Los Angeles’ CVB just got a bit less cluttered. LA Inc. The Los Angeles Convention and Visitors Bureau this week changed its name to the Los Angeles Tourism & Convention Board. In a statement, President and CEO Mark Liberman said the board decided to drop the LA Inc. name because it didn't identify the industry it serves and because the abbreviation of Los Angeles was unclear to some international visitors—although the Los Angeles Times noted that it may also have something to do with the popularity of the TLC reality TV series LA Ink. The newspaper reports that the LA Inc. part of the organization's name was just 10 years old; before that, the it was known simply as the Los Angeles Convention and Visitors Bureau. discoverlosangeles.com