Archive for the ‘Trends’ Category
November 27, 2013
Show floor at IMEX America 2013
It’s never too early to begin reflecting on what the new year has in store. The IMEX Group, which annually stages impressive international meeting and event trade shows in Frankfurt and Las Vegas, offers up a few predictions for 2014 thanks to speaker and expert anecdotes from IMEX America 2013.
1. Content Gets Bigger as Attention Spans Grow Shorter
Content now defines meeting and event type, not the other way around. The incredible growth of YouTube, TED and short, sharp TV and video news clips (including the birth of super-bite-sized Vine) means attention spans are shorter than ever. Four minutes is a lifetime online. Expect meetings and event content to be delivered in ever more entertaining, diverse and digestible pieces. The label ‘hybrid’ fades away as all meetings and events become multifaceted and multidimensional for participants on and offsite.
November 11, 2013
The show floor opens on day one of IMEX 2013
Despite economic challenges, the meetings industry is on the verge of significantly stronger future growth, according to an annual survey of international hosted buyers who attended the IMEX trade show in Frankfurt this past May.
The survey, which was conducted by the International Congress and Convention Association (ICCA) and IMEX, was completed by 92 buyers, 77 percent of whom organized meetings in 2013 and more than 17 percent of whom coordinated events for more than 5,000 delegates. The results were released in September, and among the top findings:
–Nearly 30 percent of respondents said that they will be running more meetings in 2014 than they did in 2013. This is an 8 percent jump from the 2012 survey.
–Less than 7 percent plan to organize fewer meetings, compared with 11 percent in 2012.
–Nearly 47 percent are projecting higher attendance than in the previous year, compared with 40 percent who said so in 2012. Nine percent expect their attendance to drop, compared with 10 percent in 2012.
September 21, 2013
Champagne Jello shots by Jay’s Catering of Garden Grove, Calif.
Get ready to enjoy cocktail hour with your fellow associates. Champagne Jello shots are the latest craze in the industry—and they’re ready to class up your next corporate-party bar. These low-alcohol shots will keep attendees in line, and with their shimmering color and garnish of sprinkles, they’re a beautiful addition to galas and receptions. (As always, Pinterest provides some decadent inspiration.)
August 31, 2013
Flakey, fried goodness, courtesy of wikimedia.org
At a time when avocado ice cream and jalapeno-rosemary cocktails are all the rage, taste buds are expecting the unexpected. There’s an obsession with unusual food, and if the food happens to combine two favorite ingredients, the hysteria reaches fever pitch.
Case in point: the cronut. Bearing the look of a doughnut and the substance of a croissant, this confectionery hybrid has become a near-global sensation since its creator, Dominique Ansel, debuted it at his New York City pastry shop in May.
August 26, 2013
Marriott is in the process of rolling out mobile check-in to 325 hotels in the United States and Canada,
available to travelers using its mobile app. Courtesy of PR Newswire.
Kiosks with avatars will replace hotel front desks, smartphone check-in will spread and other enhanced technology will continue to be enhanced in 2014, according to two business-travel executives.
These trends were discussed during a PowerPoint presentation by Asha Patel, corporate-segment marketing manager of the Sabre Travel Network, and Robbi Hamida, vice president of air and corporate programs for Nexion, at the Travel Technology Exchange 2013 conference in New Orleans this spring.
Patel and Hamida noted several other tendencies in their presentation, “Business Travel Trends 2014,” including the following:
August 23, 2013
Tequila macarons at The St. Regis Atlanta
Think tequila is just for margaritas? Think again. This longtime favorite is being used in exciting ways—and quickly becoming a favorite among those in the meetings and hospitality industry.
The St. Regis Atlanta recently introduced its own Herradura Private Selection Tequila, handcrafted in Mexico.
August 09, 2013
Sparkly lanyards by PMSI from the Smart Event Chicago
Name badges are typically one of the most boring parts of a meeting—but with a little creativity, they don’t have to be. After all, you don’t wear your ugliest outfit to the conference, so why should you have to wear an ugly badge?
One trend is to make badges more personal and interesting, so they prompt conversations among attendees. For instance, you can make the name badge a game featuring clues to win various prizes, or list attendees’ interests or favorite animals next to their names.
August 08, 2013
The Bay Bridge can be seen from the wine lounge area of the America’s Cup Park in downtown
After a difficult summer that included the death of a sailor, quibbling over rule changes and boycott threats, the America’s Cup teams are out on San Francisco Bay, competing in a series of races that will lead up to the main event in September. This week, Italian team Luna Rossa and Swedish team Artemis Racing are facing off in the semifinals for the Louis Vuitton Cup. The winner will go on to face Emirates Team New Zealand, and the winner of that series will challenge the defending champion, Oracle Team USA, for the world’s oldest active sporting trophy.
Of course, the action on the water is just a part of what being the host city for the America’s Cup means for San Francisco. Event organizers have transformed sections of the city’s waterfront into sailing-centric attractions, designed to draw in the curious, inform the uninitiated and give serious fans some comfortable vantage points from which to view the races.
August 02, 2013
This black lab evidently attended a European
conference on internet accessibility a few years back,
courtesy of wikimedia.org
Researchers have found that having dogs in work environments can lead to better teamwork, boosted morale, lower stress and higher employee retention—so why not allow them to join your next meeting or conference?
According to the American Veterinary Medical Foundation, 43.3 million U.S. households own at least one dog. That’s 36.5 percent of households! These stats suggest there are plenty of people who would love to bring Scruffy along when traveling for work.
July 26, 2013
A photographer from Christie’s Photographic Studios uses an iLite Tablet Camera, which allows photos
to be instantly emailed to attendees or printed onsite, at last year’s Smart Event at Turnberry Isle
Miami in Aventura, Fla.
Our event coordinator, Cassie McNair, is sharing one of her favorite trends every week. See some trends in action by attending one of our Smart Events, and read more about trends here. You can also read a complete list of Cassie’s trends here.
Event photography is becoming more technology-driven and innovative, transforming how photos are taken and shared at meetings and events. With Instagram on the rise and photo companies embracing social media, the old-fashioned photo booth is quickly becoming a thing of the past.