Critical Care: Rules and Strategies for Engaging Different Medical Meeting Audiences

Presenter: Valerie Bihet

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The parameters around what you can and can’t do are different for internal vs. external medical audiences. How you engage these attendees also varies. Valerie Bihet, owner and meeting planner with VIBE Agency, will share the latest event design strategies for medical meetings.

Valerie Bihet is an award-winning event producer with more than 20 years of experience in the management, design, and production of special events that communicate and achieve her client’s objectives. Originally from Paris, France, Bihet founded VIBE, an event design and destination management company, in 2004 in Miami, Florida.

Since then, she has grown the company to nine employees and produced more than 1,350 events throughout the United States, Europe, Mexico, East Asia, and South America.

Her clientele includes global brands like Dior, Cartier, Jaeger-LeCoultre, LVMH, Coty, L’Oréal, Barclays, Banco Santander, McCain, Merck, Thea Pharmaceuticals, and many more. Valerie Bihet received her master’s degree in marketing and business Administration from the renowned Sorbonne University, Paris.

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