Nashville’s thriving entertainment scene is drawing one of its biggest acts yet. IBTM America 2016 has chosen Music City as host for its next meetings and events exhibition. It will take place from June 15-17 at the Gaylord Opryland Resort & Convention Center, which offers some of the largest hotel exhibit space in the U.S., with approximately 600,000 sq. ft.
The Gaylord Opryland Resort & Convention Center offers 2,882 guest rooms, six ballrooms, an exhibit hall with more than 260,000 sq. ft. of space, 17 restaurants, nine acres of indoor gardens and an additional 100 conference and breakout rooms that can accommodate up to 500. The property is located close to Nashville International Airport (BNA) and downtown-area attractions.
“The excitement behind delivering our event in different key convention cities in the U.S. adds variety and new experiences for all our attendees. Nashville is one of the hottest convention cities in America right now,” Jaime McAuley, event director of IBTM America, said in a statement.
IBTM America 2016 follows this year’s format, which took place in Chicago. More than 5,200 pre-scheduled appointments matched suppliers and buyers in a closed show environment at Chicago’s McCormick Place. Attendees averaged around 29 appointments in two to three days. IBTM America 2016 exhibitors will also be able to take advantage of a modular booth. Its pod design was a big hit with exhibitors, such as Tina Gerson, director of national accounts at The Diplomat Hotel Florida. Gerson said that the innovative pod concept took the show to another level.
“There is no doubt that IBTM America 2016 will deliver not only another successful business event, but it will also deliver a real experience for all of our attendees,” added McAuley. “We fully expect many will want to either arrive early or stay on to make the most of the facilities, whether it’s to spend more time in downtown Nashville or at the Gaylord, as this resort is certainly one of a kind.”
