Where are the top meeting cities around the world? Cvent, Inc. answers that question with its annual report based on meeting and event bookings through its Cvent Supplier Network. By sourcing nearly $9.8 billion in meetings and events globally through its marketplace in 2015, Cvent uses its data to create a repository of valuable statistics that can help meeting planners in a variety of ways.
The top three U.S. meeting and event cities, according to Cvent, are Orlando, Chicago and Las Vegas. Orlando has ranked No. 1 in four of the five years the ranking has been published. Chicago and Las Vegas switched places from the 2015 rankings.
In Europe, London, Barcelona and Amsterdam led the way. The Asia/Pacific market features Singapore, Sydney and Kuala Lumpur, Malaysia.
“Meetings and events are critically important to the economies of cities of all sizes around the world,” says Kevin Fliess, vice president of marketing for Cvent’s Hospitality Cloud. “During the past five years we have tracked how cities across the U.S. compete. Factors that have often created a difference have included investments in infrastructure, hotel renovations within a city, economic factors that make a destination more appealing, and offering an alternative to mainstream destinations. More recently we have been tracking European and Asia/Pacific locations and are already seeing similar methods of competing. All of these cities can learn from multi-year leader Orlando that the only way to remain on top is to continue investing and innovating to remain competitive year after year.”
Cvent evaluated more than 5,000 U.S. cities to compile its fifth annual list. The rankings were based on activity from Jan. 1-Dec. 31, 2015, with the regards to the following criteria:
- Unique request for proposals received
- Total room nights
- Awarded request for proposals
- Awarded room nights
- Percentage of qualified meeting venues
- Number of profile views
Top Meeting Cities in U.S.
- Orlando
- Chicago
- Las Vegas
- Atlanta
- San Diego
- New York City
- Washington, D.C.
- Dallas
- Nashville
- New Orleans
Top Meeting Cities in Europe
- London, England
- Barcelona, Spain
- Amsterdam, Netherlands
- Paris, France
- Berlin, Germany
- Rome, Italy
- Frankfurt, Germany
- Madrid, Spain
- Brussels, Belgium
- Prague, Czech Republic
Top Meeting Cities in Asia/Pacific
- Singapore
- Sydney, Australia
- Kuala Lumpur, Malaysia
- Bangkok, Thailand
- Hong Kong
- Shanghai, China
- Melbourne, Australia
- Tokyo, Japan
- Beijing, China
- Seoul, South Korea