Imagine you’re trying to get more guests to book at your hotel, but your ads just aren’t working as well as you hoped. That’s where programmatic advertising can help! This type of advertising uses smart tools that help you reach the right people at the right time. It’s a fast, easy way to make sure your ads are seen by people who might actually want to book with you. Let’s take a closer look at how programmatic ads can improve your hotel’s marketing and get more guests through the door.
What is Programmatic Advertising?
Programmatic advertising is like having a super-smart helper buy and sell your ad space for you. It uses computers and data to show your ads to the right people—people who are most likely to book a hotel room. Around the world, more companies are starting to use this technology, and experts say the programmatic ad market will grow by 22.8% every year until at least 2030! For hotels, this means it’s a great way to stand out from the competition.
Why Should Hotels Use Programmatic Ads?
Here’s how programmatic ads can help your hotel:
- Better Targeting: Instead of showing your ads to random people, these tools make sure the ads go to the kind of people who are likely to book a room. For example, someone searching for hotels in your area.
- Quick Changes: Programmatic ads let you adjust your campaigns in real-time. If something isn’t working, you can change it instantly to make it better.
- Save Money: You don’t have to waste money showing ads to people who aren’t interested. That makes your ad budget work smarter, not harder.
Real Hotels Using Programmatic Advertising
Here are two ways hotels have used programmatic ads to get great results.
Meliá Hotels International
They used programmatic tools to get more personal with their ads, leading to a 27% increase in direct bookings and a lot more loyalty memberships.
Facebook Ads Case Study
A hotel in the U.S. wasn’t doing well with its usual online ads. Once it used smarter targeting and better ad designs, the hotel ended up with over 2,100 bookings!
These examples show how programmatic advertising can really make a difference.
Steps to Start with Programmatic Ads
Want to try programmatic advertising for your hotel? Here are some easy steps:
- Use the Right Tools: Start by using tools like Google Ads and AI to gather information about the people you want to reach.
- Get Creative with Ads: Try different types of ads and test what works best, like colorful pictures or special offers. Use tracking links to see what gets people clicking.
- Check Your Results: Always look at the numbers to see how your ads are doing. If something’s not working, you can change it fast!
Ready for More Bookings?
Programmatic advertising can help your hotel reach more people and make every dollar you spend on ads work harder. By targeting the right audience, tracking your campaigns, and making changes as you go, you can bring in more bookings and keep your hotel full. This is especially important if you want to stay ahead in today’s busy travel market.
Want help getting started? Contact Smart Meetings today and let us show you how programmatic ads can make a big difference for your hotel!
AI tools were used in the development of this article
