Spring and summer are prime seasons for outdoor events. As the days grow longer and the weather invites gatherings in the open air, outdoor meeting and event spaces present a golden opportunity for hotels to boost revenue. Corporate clients, wedding planners, and social organizers alike are looking for unique, nature-inspired settings to create unforgettable experiences—and your hotel’s outdoor spaces could be exactly what they’re searching for.
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But how do you stand out in a competitive market and position your outdoor spaces as the go-to choice for clients this spring and summer? Here are five proven strategies to help you market your outdoor spaces, attract bookings, and elevate your revenue potential for the 2025 season.
1. Showcase Your Outdoor Spaces Online
First impressions are everything, and for many potential clients, that first interaction happens online. To entice planners, it’s essential to showcase your outdoor spaces with compelling digital content.
- Invest in High-Quality Visuals: Use professional photography that highlights the natural beauty of your spaces. Capture the lush greenery, scenic views, elegant setups, and versatile layouts your venue offers. A mix of day and evening shots can showcase your flexibility for any kind of event.
- Create Virtual Tours: Planners want to envision their events in your space. Offering 360-degree virtual tours or video walkthroughs can provide an immersive experience, helping clients see how your venue fits their needs.
- Optimize for SEO: Use search terms like “outdoor meeting spaces in [your city]” or “best hotel garden venues for events” throughout your website, especially on pages featuring your outdoor spaces. This ensures potential clients can easily find you when searching for venues online.
2. Leverage Seasonal Themes in Your Promotions
Spring and summer come with natural opportunities for themed events, promotions, and packages. Highlight these seasonal elements in your marketing.
- Offer Themed Packages: Create tailored event packages built around spring or summer vibes.
- For example: A “Spring Bloom Corporate Retreat” featuring floral centerpieces and fresh seasonal cuisine.
- A “Summer Sundown Networking Event” with cocktails on the terrace and a sunset backdrop.
- Capitalize on Calendar Dates: Promote your outdoor spaces for popular spring and summer occasions, such as Mother’s Day brunches, graduation parties, 4th of July celebrations, or corporate summer outings.
- Collaborate with Local Vendors: Partner with florists, entertainers, or caterers to create unique, seasonal offerings that set your venue apart. Clients love when all-in-one solutions are available.
3. Focus on Sustainability to Attract Eco-Conscious Clients
Sustainability is a necessity for many clients searching for event venues. Outdoor spaces offer a natural advantage and provide the perfect foundation for hotels to market themselves as eco-conscious options.
- Highlight Your Green Initiatives: Showcase sustainable elements in your outdoor spaces, such as solar lighting, water-efficient landscaping, and recycling initiatives.
- Promote Green Events: Offer zero-waste event options or menus featuring locally sourced, seasonal ingredients. Consider promoting “digital-first” events with reduced paper usage, like QR codes for agendas and programs.
- Use Data to Build Trust: Include statistics or testimonials from past events to illustrate the success of your sustainable practices. For example, “Our outdoor meetings reduced paper waste by 30%, and our eco-friendly catering received rave reviews.”
4. Personalize and Customize Experiences
No two events are the same, and clients are increasingly searching for venues that will work with them to create the perfect experience. Outdoor spaces offer flexibility, and personalization is key to maximizing bookings.
- Provide Customizable Event Setups: Enable your outdoor spaces to accommodate a range of event types, from intimate gatherings to large corporate conferences. Offer modular setups, from picnic-style seating to luxury tented areas.
- Offer Hybrid Meeting Options: Incorporate outdoor-friendly technology, such as screens, projectors, and Wi-Fi connectivity, to appeal to corporate clients looking for hybrid meeting solutions. Add shaded areas or weatherproof setups to ensure guests and equipment are comfortable.
- Incorporate Unique Touches: Work with clients to add personal touches, such as themed decor, signature cocktails, or custom lighting to illuminate evening events.
- Share Client Testimonials: Nothing builds trust and appeal like success stories from past events. Highlight real customer experiences—whether it’s a bride who loved her garden wedding or a CEO who praised your terrace retreat.
Got a great success story you’d like to share? Get in touch with Smart Meetings.
5. Promote Your Outdoor Spaces Through Seasonal Campaigns
Social media and online advertising are powerful tools to spread the word about your outdoor spaces. Establish a connection with potential clients by running targeted seasonal campaigns that highlight your offerings.
- Seasonal Visuals: Use enticing spring and summer imagery in your ads and social media posts, such as colorful flowers, bright sunny days, or cozy twilight gatherings. Let clients see the possibilities.
- Run Contests and Promotions: Host a giveaway or contest on Instagram or LinkedIn to boost engagement. For example, offer a “free site visit for all reservations booked this month” or a discounted deposit for spring/summer events.
- Involve Influencers and Event Planners: Collaborate with local influencers or event planners who can promote your space through their networks. Invite them to experience your outdoor venue and share their experience with their followers.
- Encourage User-Generated Content: Incentivize your event clients to share photos and testimonials from their events, tagging your hotel. Authentic social proof is an incredibly effective marketing tool.
Step Into the Spring/Summer Spotlight
Spring and summer are seasons of energy, growth, and connection—an ideal time to showcase your outdoor spaces as places where unforgettable moments happen. By leveraging these five marketing strategies, you’re creating an experience that will attract clients and keep them coming back.
Don’t let your outdoor spaces sit idle this season. Start by showcasing their potential online, crafting unique seasonal packages, and appealing to eco-conscious clients with sustainable practices. Combine that with social media campaigns and a personalized touch, and your hotel will stand out as the premier destination for spring and summer events.
Ready to boost your spring and summer bookings? Reach out to our team for personalized support in marketing your outdoor spaces. Together, we’ll help you capture the magic of the season and turn opportunities into profits. Contact us today!
