Many new trends are making waves this year. True to form, technology played a notable role at IMEX, with companies sharing digital marketing tools, mobile app developments and staying conscious of the power of social media. International business travelers can now enjoy unlimited connectivity, including downloading a free app that allows them to communicate directly with hotel staff. Another notable trend is the consideration companies are showing regarding moving meetings into the digital space.
The undeniable influx of millennials into the workforce and meeting industry has increased companies’ awareness of technology and the challenges these younger contemporaries pose.
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