Jordan Abright, senior vice president, RH EVENT GROUP
What are the three words that define your legacy?
Genuine. Ever-evolving. Knowledge.
How have you empowered others?
Each person on our team needs things presented a little differently. I make sure that I am aware of how they best learn and understand and then approach the situation in that manner. By doing things this way, I know that, ultimately, I’m helping them grow both for our company and for their future.
Knowledge Sharing: I break down complex topics into clear, actionable insights, making learning accessible.
Guidance and Support: I offer thoughtful advice tailored to individual needs.
Problem-Solving: I assist in troubleshooting challenges, offering solutions that encourage critical thinking and independence.
Encouragement and Inspiration: I motivate our team to explore new ideas, challenge assumptions and push their limits with confidence.
How do you see the events community evolving?
The events community is evolving in several key ways, driven by technology, shifting audience expectations and the demand for more immersive and personalized experiences. Hybrid and virtual events have become a standard (and maybe even passé in a sense), allowing for global participation while maintaining the impact of in-person engagement. AI and data analytics are revolutionizing event planning and offering deeper insights into attendee behaviors. Sustainability is still a priority, though efforts may have turned more to eco-conscious practices such as digital ticketing and carbon offset initiatives.
For the future, this means a continued fusion of digital and physical experiences, where technology enhances rather than replaces human connection. We, as event professionals, must stay flexible, adopting new tools and strategies to engage diverse, tech-savvy audiences—especially with the mix of generations that we serve. I feel this is a big focus. Data is ever-important and will drive more decision-making in tailoring content and driving engagement strategies for individual preferences. Ultimately, the future of events will be defined by inclusivity, innovation and adaptability, ensuring that each experience feels meaningful, memorable and impactful for attendees, no matter the platform.
What could future generations of leaders learn from your journey?
One of the big things I’ve learned is that relationships are critical, and integrity is hugely important. In a flighty and often chaotic world, having a solid foundation that you can rely on is huge for success in business. The only thing that remains the same is that “everything will change.” Being able to operate capably and comfortably within that will prove that I am resilient and constantly growing.
I believe that effective leadership is not about knowing everything but rather asking the right questions, empowering others and fostering collaboration. Leadership is not just about directing—it’s about motivating, listening and creating a vision that others want to follow—we strive hard to do that at RHEG. Everyone has a voice, and every person matters—we practice it every day. Future leaders should cultivate curiosity, humility and a commitment to lifelong improvement—the corporate ladder, while still there, is a different journey and is attained through a servant-leader mindset. I continuously strive to be better, not just for my own goals, but for my team and their success now and in the future.
Jackie Ash CMP, DMCP, CITP, director of strategic accounts, 360 Destination Group
What are the three words that define your legacy?
Support. Inspiration. Connection.
How have you empowered others?
I empower others by providing the tools, support and resources needed to make informed decisions and take meaningful action. Whether working with my team at 360 Destination Group, fellow board members at SITE SoCal or peers in the hospitality industry, I aim to equip them with the confidence and knowledge to lead. I foster an environment where everyone feels safe to share ideas, contribute perspectives and take ownership of their roles.
Through active listening and guidance, I encourage growth and initiative, helping others further their impact and thrive. My goal is to create spaces where individuals take risks, grow into leaders and inspire others. I aim to help others realize their potential and make bold decisions that positively affect their teams and communities.
By nurturing collaboration, mentorship and trust, I strive to create an atmosphere of empowerment that extends beyond individual success, strengthening the collective impact within 360DG, SITE SoCal and the hospitality industry.
How do you see the events community evolving?
I see the events industry evolving by harnessing our collective talent to create lasting change and bring people together. In times of crisis, hospitality and event professionals are often the first to act, showing resilience and adaptability. This ability to unite people from diverse backgrounds to share experiences and learn from each other is key to the future of events.
Events will continue to be a place of unification and celebration, where people connect rather than separate. By fostering collaboration and understanding, we create a more inclusive world. Embracing challenges and leveraging evolving technology will help us preserve the essence of hospitality while expanding our impact. Adaptability and innovation will shape the future, allowing us to stay true to what makes the industry special while amplifying our ability to drive positive change.
By focusing on creativity, collaboration and technological advancements, we can use events to inspire unity, strengthen communities and create meaningful connections that will make a lasting impact. Through this process, we will continue to learn from each other and shape a future where events serve as powerful tools for both personal and collective growth.
What could future generations of leaders learn from your journey?
Throughout my journey, I’ve learned that relationships are the foundation of success. How you make people feel—whether through support, trust or empathy—matters greatly, and these connections should always be nurtured. Above all, I believe that doing the right thing is always the right thing, regardless of the challenges faced.
In leadership, integrity, authenticity and empathy are essential. By prioritizing people and staying true to their values, leaders create environments of trust and collaboration. Success isn’t just about achieving results, but about how you treat others along the way. When leaders act with kindness, respect and commitment to what’s right, they inspire those around them to do the same.
I hope future leaders understand that leadership is not just about goals but about uplifting others, fostering growth and creating a lasting positive impact. The true measure of a leader is how they help others succeed and the values they instill in the people they lead. Leadership is about making a difference, both personally and professionally, through the relationships and actions that build trust and inspire others to grow.
Heather Bailey, vice president of operations, MC&A, Inc.
What are the three words that define your legacy?
Resiliency. Curiosity. Flexibility
How have you empowered others?
I believe in lifting up those around me and allowing them room to both succeed and fail. The lessons learned from mistakes can be very powerful. Not punishing failure but embracing it and using it as an opportunity to learn and grow gives people the courage to push boundaries. My approach has always been to freely share knowledge, and the resource of time-sometimes that is the most important thing for a junior team member.
I am continually thinking about the next step for my team members, whether it is growth in their role or the next opportunity. I encourage them to continue to seek out learning opportunities and to grow their skill sets. I believe pushing them to actively participate in their growth engages them more than simply charting a path to have them follow.
How do you see the events community evolving?
We are seeing many young changemakers, innovators and trailblazers continuing to shake up the events community and industry. They will push us to continue to drive the issues of diversity, equity and inclusion, while also bringing key global issues to the forefront when planning meetings and events. Are they sustainable? Are they culturally appropriate? Do they leave a destination better than when they arrived?
While AI and virtual meeting options are being commonplace, I see them as being opportunities to augment events, provide inclusive options but not replacing the human element in planning and executing events.
What could future generations of leaders learn from your journey?
Allow yourself to take detours on your journey-don’t feel that you have to stick to what you think is your pre-destined path. You might miss out on something you never thought possible for your life and your career, and by being open to possibilities as they present themselves, you allow yourself a much richer adventure. Be curious, talk to everyone and allow yourself a genuine interest in who they are. You’ll find more often than not a common ground, and the rich tapestry of everyone you meet weaves a colorful network. The joy in knowing someone, connecting people, seeing possibilities in everyone creates deep connections personally and professionally.
Amy Ballard-Girimonti, director of sales, The Ritz-Carlton Los Angeles & JW Marriott Los Angeles L.A. LIVE
What are the three words that define your legacy?
Innovative. Dynamic. Disruptive.
How have you empowered others?
I recognize and nurture the unique gifts in others, aiming to maximize their talents. My goal is to cultivate confidence and an entrepreneurial mindset in every individual I mentor or collaborate with. I believe that everyone has the potential to leverage their distinctive abilities to drive business success.
How do you see the events community evolving?
I envision our community transcending the traditional boundaries between supplier and customer, fostering a collaborative mindset centered on partnership. The collaboration mindset drives momentum, eliminates inefficiencies in processes and ultimately revitalizes both the planning and execution of in-person events, bringing greater satisfaction and success.
What could future generations of leaders learn from your journey?
I hope to leave a legacy of authenticity. I encourage future leaders to embrace their authentic selves and allow that essence to guide them in choosing a path that brings both joy and vitality. There will never be a more crucial factor for success and fulfillment in both life and career than staying true to yourself and embracing your authentic identity.
Candice Beckman HMCC, senior manager, industry relations & events, Encore
What are the three words that define your legacy?
Connection. Empathy. Innovation.
Connection: Building relationships within our industry is paramount to be successful in this industry. Empathy: In order to build connection and create meaningful experiences, you have to be able to meet people where they are and understand that not every experience is the same. Innovation: You’ll never move forward if you keep doing the same thing over and over again.
How have you empowered others?
I empower others with active listening. It’s the foundation of any solid relationship, followed by humility, kindness and a solid sense of humor. Although, I bring solutions to every task, I also always try to bring questions to open conversations and get group input because I know the outcome will be better when the team is in it together.
How do you see the events community evolving?
Organizations are at an important crossroads in history—they’re recognizing that “togetherness” can be the secret sauce to building loyalty among any group, but it’s the “how” that matters. Event planners are harnessing their empathy skills to create events that deepen belonging and therefore grow loyalty and grow businesses. The key will be to anchor the best practices that create belonging into our playbooks for years to come.
What could future generations of leaders learn from your journey?
Vulnerability. Being vulnerable is a strength that will attract your best allies and embolden others to be better listeners, collaborators and partners. This industry is one of lifelong friendships, and it all starts with vulnerability.
Swietlana Cahill, general manager, Sonesta Redondo Beach & Marina and Sonesta Irvine
What are the three words that define your legacy?
Entrepreneurial. Authentic. Visionary.
How have you empowered others?
I empower our hotel guests and clients, as well as my own employees, by truly listening to them. As a GM, I believe in asking the right questions, being present and adapting fluidly to make sure the needs of all are met. Even the smallest changes can create a significant impact, and I continuously look for ways to empower all of those around me, which inevitably leads to enhanced guest experiences, happy employees and clients that feel truly appreciated.
I take an entrepreneurial approach, thinking outside the box to add value—whether it’s redesigning guest and event rooms to stay ahead of trends or creating a rejuvenation room for my team, providing a space where they can relax and reset. I believe leadership is about action, not just words, and I make it a priority to support my team, ensuring they feel heard, valued and motivated. By staying ahead of industry trends and investing in my team’s well-being, I create an environment where both employees and guests thrive.
How do you see the events community evolving?
The events community is evolving to be more customer-centric, focusing on truly understanding what clients want and need. To stay competitive, it’s essential to understand the market, offer diverse options and provide exceptional service. Success comes from a team with a shared vision, working together to adapt and innovate.
Staying ahead of trends is crucial. Clients now seek more flexibility, from intimate micro-meetings to large-scale events, and we must be ready to accommodate both seamlessly. By continuously evaluating and refining our offerings, we ensure that we not only meet but exceed expectations year over year. The future of events is about personalization, adaptability and delivering experiences that leave a lasting impact.
What could future generations of leaders learn from your journey?
Future generations of leaders should embrace authenticity and the human connection. Being real, compassionate and caring is essential, but so is having the strength to make tough decisions when needed. Leadership isn’t just about managing—it’s about being an ambassador for your guests, your team and your community.
Dream big and never stop believing in yourself. Manifest your reality by staying focused, putting in the work and trusting that every step forward is leading you in the right direction. Stay true to who you are, remain passionate and don’t overthink things. Success comes from balancing ambition with authenticity and always remembering where you came from.
Maureen Carter, senior vice president, global sales, CSI DMC
What are the three words that define your legacy?
Resilient. Creative Passionate. At each stage in my career, these words have played a vital role. Whether it was my passion for the industry, which made me persevere as an event meeting manager, selling and servicing discerning small groups at all hours of the day and night; or creativity, which has been a staple throughout my sales career, allowing me to paint the picture for my customers during site visits and presentations; or resilience, which has empowered me to face personal and professional challenges, as well as embrace the uncertainty of moving onto a new position or company. I believe that each of these words has served me at different times throughout my career and helped me become the professional I am today
How have you empowered others?
There are so many incredible leaders who have empowered me over the years. Acknowledging the gift that each of those leaders has given to me, makes it all that more important to pay it forward and empower others.
I had a mentor who had an open-door policy. I would stop by with question after question, until one day I entered the office, and they didn’t turn to look at me. I started laughing when I realized it was their way of telling me I already knew the answer and they believed in me.
That is a transformative moment that has stuck with me and is the way I choose to empower others today. I enjoy supporting each of my team members behind the scenes, trusting in their abilities and fostering confidence within them so that they can lead on their own.
It’s truly humbling to think that I may have the impact on others that my mentors have had on me. I take that honor very seriously and am grateful to play a small role in empowering the amazing group of people I work alongside.
How do you see the events community evolving?
The events industry is in a state of constant evolution, and it’s truly an exciting time to be part of it!
We have so many young, motivated and eager individuals who are bringing a new perspective to the way we have always done things. Advancements in technology, focus on work/life integration and emphasis on health and wellness are impacting the way we sell, plan and operate events.
When first working alongside a new event manager who was setting up for a reception, I noted that the lounge grouping was set in the wrong location and should face the fireplace. She suggested that turning it to face the breathtaking view may better showcase the beautiful venue. I couldn’t have agreed more, and was grateful to her for opening my eyes.
That example is just one of many times when a colleague has offered a fresh perspective, and an example of how I see our events community evolving. They are asking us to open ourselves up to new ideas, new ways of thinking and challenging the way it’s always been done.
I am eager to see how our future leaders continue to challenge, enhance and grow an already amazing industry.
What could future generations of leaders learn from your journey?
Showing up is half the battle! Answer the call, respond to the email, go to the networking event, don’t miss out on these special moments.
Before discovering the hospitality industry, I began my career searching for a job on Capitol Hill. I was shopping for high heels in preparation for my first interview in Washington, D.C., and happened to mention this to the woman sitting next to me. The woman asked who I was interviewing with, and it turned out that my interview was with her. By a stroke of chance, I ran into this woman, interviewed with her the next day, was offered the job and that launched my career. This was just one of the many women who changed the trajectory of my career path.
There’s never been a time I’ve regretted seizing the moment and being open to what life has in store for me. Remember to answer the call, respond to the email and go to the networking event. Life is short!
Melinda Colón CMP, DES, vice president of meetings and events, Collaborative Communications
What are the three words that define your legacy?
Service. Resilience. Joy.
Guided by the principle, “To whom much is given, much is required” that has shaped my lifelong commitment to Service. Throughout my life and career, I have been dedicated to mentoring and empowering others, particularly women, to reach their full potential. Resilience has been a cornerstone of my journey—life has its challenges, but I refuse to let those obstacles hold me down or make me bitter.
Instead, I use each challenge as an opportunity for growth and reflection. This resilience fuels my belief in finding Joy in everything, even in the most difficult moments. I seek to bring positivity and light to my team, my clients, and my community. By leading with service, embracing resilience, and choosing joy, I aim to leave a lasting impact that encourages others to rise above adversity and find fulfillment in their work and lives.
How have you empowered others?
Empowering others has been a cornerstone of my professional journey. I have dedicated myself to uplifting the next generation of leaders by serving as a mentor for young women, both personal and professional. Through consistent guidance, I aim to build their confidence and self-belief, helping them understand that their voices and talents are invaluable.
My mentorship extends beyond imparting practical knowledge—I focus on nurturing resilience, creativity, and leadership potential. This commitment is driven by the desire to provide the support I didn’t receive until later in my career, a realization that profoundly shaped my approach.
In my leadership roles, I prioritize a culture of support and inclusivity, ensuring that every individual feels valued and heard. Whether it’s through structured coaching or informal check-ins, I strive to empower team members to explore new ideas, take risks, and embrace opportunities for growth. I believe they can achieve far more than they ever imagined by offering them the tools, resources, and unwavering support they need. True success lies not in my personal accomplishments but in witnessing the success of those I have guided. By uplifting others, we can elevate the entire events community.
How do you see the events community evolving?
The events community is evolving into a more experience-driven, inclusive and tech-enabled landscape. Attendees are no longer passive participants; They seek immersive, interactive experiences that leave a lasting impact. Events are shifting toward prioritizing meaningful engagement, deeper connections, and emotional resonance. While hybrid and virtual formats continue to play a role, in-person events are increasingly focused on fostering authentic interactions and attendee well-being.
A growing emphasis on community-driven experiences ensures that events cater to all audiences through personalization, accessibility, and a commitment to diversity representation. Creating a true sense of belonging is central, as people want to feel valued and included in every space.
Technology is transforming the events industry, with virtual and hybrid formats expanding accessibility and pushing the boundaries of creativity in event design. The future will see an increased focus on personalized experiences, where data and technology tailor content and engagement to individual needs.
Ultimately, the events community is evolving into one that is more connected, adaptable, and focused on crafting exceptional experiences. We are moving toward a future where inclusivity, innovation, and experience are at the core of everything we do.
What could future generations of leaders learn from your journey?
Future generations of leaders can learn the importance of leading with kindness, empathy and trust. Throughout my journey, I’ve discovered that true leadership is not about micromanaging but about empowering others to succeed. By providing guidance and support while allowing team members to take ownership of their work, I’ve been able to foster a culture of collaboration, creativity, and growth.
I’ve learned that leadership isn’t about having all the answers—it’s about creating an environment where everyone feels valued and heard. I believe in leading with compassion and offering constructive feedback, helping team members build confidence in their abilities. When people feel respected and supported, they are more likely to take risks, innovate, and excel.
As a leader, I strive to be a mentor who guides rather than dictates, offering advice and insight while allowing individuals the space to learn and grow on their own. Future leaders should recognize that success is built on trust and respect, not control. Leading with kindness and allowing team members to do the work they are capable of fosters both personal and professional growth, creating stronger, more cohesive teams that can overcome challenges and achieve long-term success.
Morgan Connacher CSEP, vice president of events & special programs, Brand Revolution
What are the three words that define your legacy?
Process. Teamwork. Connection.
How have you empowered others?
I work to be as clear as possible with process and expectations when onboarding members to our team and when building an onsite team for an event. I believe that it is my job to provide a clear trajectory in a variety of ways so that I can meet someone where they are with their preferred learning style. Everything we do in planning events is to set someone else up for success in carrying out the vision that we work on for so many months behind the scenes.
How do you see the events community evolving?
As a young aspiring event professional, I was taken by the hand and welcomed by the industry. I had knowledge and well-learned lessons shared with me during work hours and off hours. I experienced this in industry associations and I think it is our job to reimagine what this community looks like now to ensure that we are pulling in the next generations of planners. We have to meet them where they are and not expect that what we have been doing for the past 30 years is still engaging for everyone.
What could future generations of leaders learn from your journey?
Your journey very rarely takes you exactly where you thought it would. I remember sitting in my college classes thinking that I would work for a big corporation. I don’t need to learn about small business management. I am going to work for a big company. Learn about everything that you can–even things that don’t seem to have direct relevance to the path that you think you are on. You will grow in your career, you will grow as a person. Don’t be afraid to jump in when life offers you a bend in the road. Build a strong network of people around you – your event network is worth its weight in gold. You will reap the reward of what you put into those relationships for your entire life.
Lisa Crolius, CIS, director of sales, Westin Grand Cayman Seven Mile Beach Resort & Spa
What are the three words that define your legacy?
Authentic. Determined. Positive.
How have you empowered others?
I believe in giving people the proper tools to succeed and then challenging them to be the best they can be through tough but fair conversations. Reward immediately and publicly. Hopefully those around me feel I genuinely care about their success and well-being. I have two young adult daughters who challenge me every day to listen better and be open to everyone’s journey.
How do you see the events community evolving?
AI is not going away. I believe the industry will survive the transition by not running from the technology but embracing it. The industry will see human capital replaced by machines, but there will always be a need for genuine human interaction and human love and connectivity. If we lean into that truth, there should be room for everyone.
What could future generations of leaders learn from your journey?
I started in my industry as a PBX operator at a hotel with a Bachelor’s degree. I love what I learned from the journey of moving up through the ranks. I am proud that I never felt entitled to anything that I had not earned. I was promoted every six months until I had achieved my dream job of being in hotel sales. My true north has always been to surround myself with genuine, caring people with a strong work ethic. Even better if they were smarter than me! I am a strong believer in personal health and balance. If you feel your best, you will deliver your best in every interaction. Learn the power of “No.” You can’t and should not do everything presented to you. Have a personal goal that includes some giving back, but keep it all in balance.
Noelle Cueto, Business Development Manager, Seattle Southside RTA
What are the three words that define your legacy?
Creative. Collaborative. Committed.
How have you empowered others?
Empowering others starts with trust—trusting them to represent not just themselves but something bigger. That’s why the Ambassador Program I launched at Explore Seattle Southside is built on exactly that. This program provides our partners with the confidence and resources to represent their own property and the entire Seattle Southside region, including other hotels and businesses, and the Explore Seattle Southside organization. As a Seattle Southside regional team, the mutual trust built among us strengthens the impact we have on guests and clients, driving successful business to our area and showing that by empowering each other with the right tools and support, we all succeed and grow together.
How do you see the events community evolving?
I see the events community evolving through more immersive experiences and engaging activations, with collaboration from both humans and AI. AI is such a powerful tool that can enhance our industry, making our work smoother and more efficient. But at its best, it doesn’t replace creativity—it sparks it. It can help fill in the gaps, inspiring new ideas and elevating experiences. That said, the heart of events will always be human interaction. Our industry thrives on personal interactions and connections. We don’t just plan and attend events—we are the community that brings them to life. No matter how technology evolves, events will always need people at their core.
What could future generations of leaders learn from your journey?
Plan for an unexpected and wild journey. I started mine as an unpaid concierge intern—just trying to fulfill college credits—while juggling a part-time job, full-time classes and pregnancy. Over the years, I worked my way through multiple roles: from part-time concierge to full-time, concierge supervisor to partner services coordinator and beyond. I even left the organization for a time, but came back; and now, I’m the Director of Business Development.
I never chased titles, just growth—always striving to do better and improve; and to learn more, embracing every opportunity, big or small. We all recognize that hospitality is unique, and that the industry is responsible for creating positive, memorable experiences and fostering real connections for people. Future leaders should embrace the unknown throughout your journey, for it’s in those times you’ll discover your strengths, your limits and the impact you can make. You are seen, and you will always reach at least one person—and sometimes that’s all the satisfaction you need in our industry.
Terri D’Ayon-Joyce, director of sales & catering, Portola Hotel & Spa at Monterey Bay
What are the three words that define your legacy?
Mindset. Integrity. Resilience. Developing and nurturing a growth mindset is an essential part of success for myself, my diverse teams and the clients we serve. In this strength, knowing I will overcome, achieve and carry on through whatever I put my best efforts toward is a powerful and helpful tool for exceeding lofty goals. A positive mindset has supported the transformative achievements I have focused on throughout my career.
Embracing the hard tasks when taking on new challenges, finding my level of comfort in respectful conflict resolution, soldiering forward and celebrating the wins with my team through change-making initiatives and demonstrating resilience within my leadership roles is what fuels my passion for the hospitality industry. With over three decades in sales, events, marketing and revenue management roles literally through all economic cycles and conditions, each day continues to bring new inspiration for growth and for making a difference to someone in their journey.
How have you empowered others?
Empowering others is probably the most fun and meaningful aspect of my role as a leader. I am driven by the desire to consistently promote growth and take our team to the next level. It is my responsibility to be authentic, trustworthy and an advocate for each member of our team. Setting expectations from the onset and providing a foundation of trust is essential. I treat each with the respect they deserve and it’s essential they feel heard and valued as a key contributor to all of our accomplishments.
It is imperative they have the resources needed to feel successful and are supported in making good decisions. I am fortunate to have a lot of stability on my team and when possible I prefer to promote from within. Together, we have created a synergistic bond which is fueled with a mutual commitment to service excellence, responsibility to take care of each other and reliability to do the right thing when no one is looking. I do not believe in micromanaging people because it is distracting, creates negativity and is counterproductive to achieving our goals. I support a healthy work life balance yet I also see everything.
How do you see the events community evolving?
The events community is dynamic, ever changing and at the forefront of a new evolution. These are exciting times in meetings and events. We are tasked with doing “more” on a daily basis. More menu creativity, more sustainability, more elevated guest experiences, more activations during meeting breaks and definitely more technology. Conferences are including a giveback or fundraising component in an auction format for a charitable organization, such as PACT.
Incorporating event apps using AI to better support and serve our clients in managing timelines and conferences with efficiency, measurable event related data from guest rooms to attendee engagement will continue to accelerate in popularity and usage. In Monterey, we like to focus on the incomparable natural beauty our amazing destination offers. We further support this at Portola Hotel & Spa through elevating our sustainable initiatives for organizations and associations.
We are excited with the relaunch our Reduced Waste Conferences as a more robust and measurable program to aide our conference planners and delegates with meeting their own organizational sustainability goals throughout their conference. The importance of sustainability is here to stay and we are mapping new initiatives with intention, for the future.
What could future generations of leaders learn from your journey?
My best advice is keep developing yourself and learn to handle conflict resolution. This could very well be one of the hardest skillsets to master. Commit to being a good listener. Be present, be truthful and show empathy. Establish boundaries and do not allow others to define you. In doing so you’ll disarm any angst and uncover the actual issue by asking good questions. We know challenges are inevitable in every segment of business and life in general.
We work through some tough contract negotiations with various personalities in hospitality whether internally or externally. Oftentimes, we are guiding newcomers within their role or working with seemingly inflexible people. Remember, we are all human beings. Clients and colleagues who may come across as difficult are typically reacting out of fears or something completely unrelated to you.
Pause before you respond in your communication whether verbally or written. Discover what’s meaningful; keep your promises and turn those circumstances or conflicts into opportunities. You may very well establish a trusted partnership as a result and gain a long term customer or friend. Give yourself grace.
Rachel (Wolff) Dodge, vice president, strategy & marketing, Wolfgang Puck Catering
What are the three words that define your legacy?
Strategic. Collaborative. Thoughtful.
How have you empowered others?
Most of my days are spent talking to our team members around the country, providing them with the tools and knowledge to make good decisions, ask better questions and think through their roadblocks on their own. Whether I’m sharing insights on food trends or innovative solutions, fostering confidence through role playing and problem solving, or coaching on specific opportunities, the end goal is to provide our team members with ownership and confidence in their roles.
I find that it’s important to actively listen and offer guidance, but I also think the key is to ask probing questions that help team members get to the solution on their own. I can help to problem solve, but the real growth is when team members feel empowered, recognize their strengths, gain confidence in decision-making and can work to grow themselves and their teammates.
How do you see the events community evolving?
I think there’s a renewed focus on experiential events that provide inclusive, interactive and engaging environments. From the hospitality perspective, we continue to be focused on creating moments of connection through food–crafting delicious memories that bring guests back to a specific time and place.
We are evolving the guest experience by focusing on chef-attended action stations, interactive dining and personalized experiences that bring the wow factor to event guests. Earlier this year, our team debuted an amazing 10-minute restaurant experience, which was an event within an event. Looking ahead, we’re excited to build on that concept, delivering unexpected moments of discovery through food and beverage.
What could future generations of leaders learn from your journey?
Stay curious! I’ve been fortunate enough to work with leaders who encourage my endless questions, push for constant evolution and innovative solutions, and seek to inspire teams. My journey hasn’t been “traditional”–I’ve worked in various roles across companies without a clear path to what’s next.
For me, not having a predefined path has allowed me to explore different parts of the hospitality and event industry, understand a variety of viewpoints, and bring a more holistic perspective to the table. The only constant has been my willingness and desire to keep learning, as well as the mentors and leaders who have fed my curiosity. Don’t be afraid to take a risk, raise your hand, and volunteer for the assignment out of your comfort zone.
Michelle Dunnick MBA, CPCE, director of events and social Impact NACE & NOCHI
What are the three words that define your legacy?
Innovation. Empowerment. Impact.
How have you empowered others?
Empowerment begins with creating opportunities, fostering confidence and amplifying voices. Through mentorship at the National Association for Catering and Events (NACE), Tales of the Cocktail, United Way of Southeast Louisiana, and the New Orleans Culinary and Hospitality Institute (NOCHI), I have guided emerging catering and event professionals, helping them navigate challenges and unlock their potential.
I have championed inclusivity and accessibility in events, ensuring diverse perspectives are heard and celebrated and equipped others with the tools to innovate and lead by sharing knowledge through speaking engagements and industry panels. My commitment to collaboration has cultivated a culture where ideas flourish, teams thrive, and individuals step into leadership with purpose.
How do you see the events community evolving?
The events community is entering a new era of innovation, inclusivity and impact. Three topics that I am so passionate about. Technology will continue to transform attendee experiences, blending virtual and in-person interactions to create more immersive and accessible events. Sustainability will take center stage, with a heightened focus on responsible practices.
Diversity and representation will drive programming, ensuring meaningful connections that reflect the world we serve. The future of events is more than just logistics—it’s about fostering engagement, sparking transformation, and leaving a lasting legacy of connection and purpose.
What could future generations of leaders learn from your journey?
Leadership is about resilience, adaptability and service to others. My journey has taught me that success is not just about personal achievement but about lifting others along the way. As the first Asian woman president of NACE since its inception in 1958, I have learned firsthand that representation matters—it paves the way for others to see themselves as leaders and change-makers. As I complete my final year of NACE National Service, I encourage future leaders to embrace change, challenge the status quo, and cultivate relationships that inspire progress.
Innovation thrives when fear of failure is replaced with a willingness to experiment. If a strategy is not initially viewed as “successful,” don’t discard it—look at it through a new lens, refine it, and find ways to make it work. Most importantly, the impact of leadership is measured not by titles but by the positive change it creates. Lead with authenticity, empower others and the legacy will follow.
Mary Rita Ferreri, key account manager corporate gifts, Swarovski
What are the three words that define your legacy?
Imprint. Impact. Wonder.
My personal legacy can be summed up in three key attributes: creating an emotional imprint across all areas of my life—through charitable efforts, nurturing personal relationships and pursuing my vocation with passion. My aim is to create remarkable artwork, partnerships and designs that make a lasting impact for all time. Ultimately, I want my legacy to be about instilling a sense of wonder and growth in both my travels and the lives of my children.
How have you empowered others?
Empowering others to reach their full potential is something I genuinely enjoy. I take great satisfaction in inspiring my colleagues, building strong business relationships and mentoring individuals to help them develop their skills. As a proud member of the Swarovski Foundation Advocates, I contribute to our mission of promoting sustainable livelihoods through education. We aim to reduce inequality by backing initiatives centered around equity, water and creativity, including our impactful programs: Waterschool and Creatives for Our Future.
How do you see the events community evolving?
From my viewpoint, the future of events is set to feature greater interactivity from hosts. We’ll see promotional technologies that seamlessly capture every moment of attendee engagement, ensuring smoother transitions that elevate the overall experience. Emerging trends in the industry, such as onsite gift redemptions and tailored personalization, will be enhanced by modern tools, significantly boosting the attendee involvement.
What could future generations of leaders learn from your journey?
I want to make sure that the next generation understands that each person’s path is unique and that they can turn challenges and obstacles into opportunities for personal growth. It’s important to establish clear intentions regarding your own aspirations and objectives.
Trina Flack MBA, CMP, vice president of sales, Catch Des Moines
What are the three words that define your legacy?
Genuine. Determined. Grateful.
How have you empowered others?
When you care about people—truly care about them—by learning what they are passionate about, what drives them, who they are as a person, you empower them. I believe that when you put people first—trust them to do a good job, challenge them and support them along the way—people will put their best effort forward and be successful. I lead a team of nine in our sales and event experience team, and each person brings something to the table. We lean into those strengths, support each other in failure and hard times, and do amazing things!
How do you see the events community evolving?
Events play such an important role in our communities and our industries. I see this industry embracing AI to make us more efficient—using tech to allow us to focus on the people in front of us, and doing a better job of telling the story of the impact we have on not only the people we represent, but the destinations we are meeting in. I also think we have an opportunity to bring more people into the folds—do a better job of educating students of this path and all the jobs and careers that are possible within this industry.
What could future generations of leaders learn from your journey?
I couldn’t be more grateful for where I am today and the opportunities I have. I truly love my job and this industry. That said, I never would’ve imagined myself in this industry, or in this role—I didn’t even know what a convention and visitors bureau was when I graduated. I think the lessons I would share are: care about people as humans, believe in and care about what you do, work hard, get involved in whatever volunteer committee you can and be willing to do the stuff no one else wants to do.
I’d also share that relationships matter—be kind to everyone because the same people will show up in different roles and impact your life in ways you’d never expect. It all sounds so simple, and it is, but working hard and being a good person are the most important things you can do.
Meredith Flanagan CMP, workplace experience manager, Gensler
What are the three words that define your legacy?
Trailblazer. Connector. Advocate.
How have you empowered others?
I’ve empowered colleagues and community members through a blend of empathy, expertise and active involvement in initiatives related to event planning, education and sustainability.
Through my work with the EIC Sustainability and Social Impact Committee, I’ve extended my volunteer efforts locally, nationally and globally. As a workplace leader, I’ve been eager to drive positive change and inspire others to take on similar roles, mentoring the next generation for exponential impact. Mentorship has fostered a culture of collaboration and charity, and it’s been my passion to uplift and empower others.
How do you see the events community evolving?
Inclusivity, accessibility, sustainability and AI are playing increasing roles in event planning within the design industry. The idea of working “smarter not harder” is touching all aspects of our processes, from proposal creation to client relations, employee amenities, and immersive event experiences.
How do you see the events community evolving?
Multipurpose rooms that are flexible, modular, and able to adapt to fluctuating numbers of workers and guests have gained significance in workplace design. Gathering spaces are critical selling points for commercial building tenants who want to network with clients and the community. Providing ground floor space to the public activates the street level, integrates with neighborhood contexts, and is emblematic of an inviting atmosphere.
The idea of more choice–in programming, food preferences, seating configurations, virtual and on-site participation, etc.–is increasing the demand for customization. Meeting sessions are becoming more imaginative and out-of-the-box, with requests for proposals encouraging interactive forms of entertainment that deviate from traditional PowerPoint templates. The need to compete with an array of conference offerings around the world has upped the ante on harnessing technology to be at the forefront of social event experiences.
What could future generations of leaders learn from your journey?
I’ve set an example by taking risks and transitioning jobs to diversify my skills. Creating new roles within my firm has created an enhanced company culture, community connections, and personal resilience. Maintaining strong relationships has brought meaning to my work and been vital to expanding innovative partnerships.
Working with students at a nearby public middle school has provided a direct indication of improved outcomes for future generations. Leading efforts to upgrade the physical facility spaces, science curriculum opportunities, and outdoor experiential education for a neighborhood in need has yielded rewarding testimonials from administrators and students for many years.
Whether spearheading philanthropic events or engaging local small businesses in project goals, I have relished the role of leading social empowerment efforts. Recent endeavors include donating VIP-suite professional sports tickets to local foster kids, and families of the first responders in the recent Reagan National Airport tragedy; and organizing events with World Central Kitchen during global and humanitarian crisis.
Peggy Ford, senior sales executive, Marriott Marquis Chicago
What are the three words that define your legacy?
One of my favorite quotes is from Ralph Waldo Emerson “The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference you have lived and lived well.” I try every day to be useful, honorable and compassionate to my customers, team members, friends and especially my family.
How have you empowered others?
I believe one of the best ways to empower others is to first listen and qualify with them what they want the end result to be. Let them know you celebrate the wins but learn the most from the losses. Try to takeaway something from every conversation, negotiation, presentation and mostly from those you respect the most from.
How do you see the events community evolving?
Our events I believe have always been evolving but we are in high gear at this current time. Coming to the table to understand what is most important and what can be accomplished. We must all continue to be flexible.
What could future generations of leaders learn from your journey?
Accept and do everything you can to learn our industry! Volunteer to welcome attendees at the airport, work the registration desk, be a lobby lizard, go to the kitchen and help the culinary staff with plate up, strip linens with the housekeeping team, bus tables during a busy meal time in the restaurants—I will stop…I get it. Most importantly, our industry without appreciation! Express your gratitude!
Sarah Gannon, director of corporate events, MathWorks
What are the three words that define your legacy?
Visionary. Mentoring. Innovative.
How have you empowered others?
I believe in empowering my teams to embrace ownership in every aspect of their work. I encourage them to take charge of their tasks, the way they show up, and their vital role in the corporate ecosystem. Regardless of their position or the nature of their assignments, I instill a deep understanding that their contributions are invaluable. As corporate event professionals, we are the architects of brand perception and relationship-building, influencing pivotal purchasing decisions.
We are the ultimate ambassadors and our work is of profound importance. I make it a priority to illuminate the broader business objectives, demonstrating how our marketing goals align and contribute to these overarching ambitions. I ensure that every team member, at every level, is well-versed in the company’s initiatives and recognizes the impact of their efforts on these goals. By fostering this sense of purpose and connection, I aim to inspire a collective commitment to excellence and growth.
How do you see the events community evolving?
I see four major factors contributing to the evolution of our industry:
- Event Tech Disruption: The event tech marketplace is experiencing an influx of niche solutions aimed at solving industry challenges. This trend is expected to lead to consolidation, where event management platforms may integrate niche providers, enhancing value and (hopefully) challenging established industry leaders.
- Generational Influences: As Boomers retire and Gen Z enters the workforce, there will need to be a significant shift in how events are designed and executed. This new generation prioritizes wellness, inclusivity, accessibility, and personalized experiences. Content delivery that meets these expectations will be key.
- Specialized Networking: Organizations like ELX and Club Ichi are redefining traditional networking models by offering more specialized and targeted opportunities. This shift is prompting traditional associations to reassess their value propositions and adapt their strategies to remain relevant to their members.
- Rise of Influencers: With the widespread accessibility of content creation and the continued expansion of social media platforms, influencers are becoming key content sources. This trend is leading to an unprecedented diversification of content, from a variety of non-traditional and previously underrepresented voices. This will continue to reshape how industry content is generated and consumed.
What could future generations of leaders learn from your journey?
In the corporate world, one of the most transformative lessons I’ve embraced is the power of becoming a data enthusiast. By setting clear, purpose-driven goals that resonate with the organization’s vision, and meticulously crafting experiences that honor these objectives, we can truly highlight our success in meaningful ways. I believe in maniacally measuring every aspect of an event to showcase the true impact of our work, ensuring that the data reflects our achievements, justified our budgets, and guides our future endeavors.
Beyond the numbers, it’s about building connections. Being involved in the industry is crucial, and I firmly believe that our strength lies in the relationships we cultivate. By nurturing a supportive network, we create a “village” of collaborators—people who inspire us, challenge us, and elevate our work. These partnerships can turn challenges into triumphs, making us shine even brighter. I can’t count the times when a strong bond with a vendor has been the key to turning potential setbacks into remarkable successes. Together, we can achieve extraordinary things.
Karen Gonzales CMP Fellow, CEM, director of global business development, IAEE
What are the three words that define your legacy?
Contributor. Connector. Influencer.
How have you empowered others?
I believe I have empowered others by sharing my knowledge and lessons learned over the years; allowing others to learn and lead that feels best for them, thus creating growth and leadership opportunities; and recognizing individuals with promotions, awards and professional development. This reinforces their efforts and belief that others do care for their success.
As senior leaders in the industry, we owe it to the up-and-coming professionals in our industry to pave the way for them, to open doors that allow them to advance and succeed.
How do you see the events community evolving?
There is a tremendous amount of opportunity in the events industry. The way we plan, manage and produce our events creates an experience for those who attend.
Technology is playing a huge role by allowing us to create personalized experiences like no other, from LED floors/walls to projection mapping to gamification and my favorite, AI.
I do believe we will use more data and research to strategize and analyze our events that reinforce what the attendees want to experience. The days of “build and they will come” are no longer relevant—we must stay abreast of the new things coming our way and, at the same time, transform those “new things” into how they provide personalized experiences.
What could future generations of leaders learn from your journey?
Wow, where do I start! I believe and have shared with future leaders that the world is at their fingertips and there is a vast amount of opportunity. My journey has allowed me to experience events and places I only imagined. Through my journey, I have worked hard and smart, worked to keep an open mind, be professional but be me, be adaptable, learn from others, never burn a bridge, connect others together, volunteer, make friends, enjoy the ride and keep your options open. There will be great days and difficult days; thus, being tenacious will be key to keeping you strong.
One of my greatest lessons in my journey was recently when a former colleague told her current CEO that I was the one. I was the one who shared my knowledge and coached her to know how to be the #2 in the organization. Talk about legacy—that warmed my heart when she shared this with her CEO.
Jessica Hernandez, head of sales, Swingers, The Crazy Golf Club
What are the three words that define your legacy?
Compassion. Resilience. Determination.
How have you empowered others?
Empowering others has always been at the heart of my professional journey. I make it a priority to create opportunities for people to step up, take ownership of their work and make decisions with confidence. I strongly believe in mentorship over micromanagement and in fostering an environment where communication flows freely and collaboration thrives. For me, it’s all about building personal connections—offering support, actively listening and making sure others feel seen, valued and capable of achieving their goals. When individuals feel truly supported and encouraged, there’s no limit to what they can accomplish.
How do you see the events community evolving?
The events community is rapidly evolving, driven by shifting attendee expectations and a growing demand for immersive experiences. I’ve seen how traditional corporate gatherings are transforming into dynamic, interactive events that prioritize deeper engagement, collaboration and networking opportunities. As the industry continues to innovate, I believe maintaining adaptability is key. It’s about creating meaningful connections that resonate and leave a lasting impact, ensuring that every event feels memorable and truly significant.
What could future generations of leaders learn from your journey?
Future generations of leaders can learn the value of resilience, purpose-driven leadership and inclusivity from my journey. Someone took a chance on me, and it changed my life. I learned quickly that leading a team isn’t about being a boss—it’s about creating opportunities for growth and success in a competitive industry while standing firm in your values and advocating for those who need support.
One key lesson I’ve learned is that true leadership means prioritizing people over profit. Success isn’t just measured by revenue or deals closed—it’s about the impact you have on individuals and your team. The best leaders create environments where people feel valued, encouraged and motivated to grow.
Mentorship and collaboration are everything. No leader succeeds alone. Surrounding yourself with the right people, seeking guidance and giving back to those following in your footsteps ensures long-term success—not just for yourself, but for the team you’re building.
Megan Howes CAE, CMP, vice president, Events & Management Plus Inc.
What are the three words that define your legacy?
Commitment. Service. Expertise.
How have you empowered others?
As a third-generation leader in a company built by my grandmother, I have always believed in the power of mentorship, professional development and collaboration. She taught me the importance of resilience, integrity and investing in people. Her leadership was driven by a commitment to empowering others, and she instilled in me the belief that strong teams are built on trust, respect and continuous learning.
My leadership style reflects these values, fostering an environment where every voice is heard and innovation thrives. Through mentorship, I help guide emerging professionals, encouraging them to step into leadership roles with confidence—just as my grandmother once encouraged me. I do my best to lead by example, continuously learning and sharing knowledge with others.
My work in industry associations, volunteering and creating collaborative spaces allows others to elevate their careers while strengthening the industry as a whole. To me, empowerment isn’t just about providing opportunities—it’s about ensuring others feel supported and confident enough to seize them.
How do you see the events community evolving?
The events industry is evolving to be more purpose-driven, inclusive and adaptable—just like the people behind it. While technology and hybrid models continue to shape how we meet, the heart of events remains the same: creating moments that matter. It’s not just about logistics; it’s about human connection and crafting experiences that leave a lasting impact.
For me, collaboration is key. The future of events lies in stronger partnerships between planners, venues and suppliers, where we work together to create sustainable, innovative and accessible experiences. As the industry grows, so does our responsibility to foster environments where people feel valued, inspired and connected.
Flexibility and creativity will define the next generation of leaders. But at its core, this industry has always been about people—bringing them together in ways that spark ideas, build relationships and shape the future. That’s what makes events truly unforgettable.
What could future generations of leaders learn from your journey?
Leadership isn’t about doing it all—it’s about building a strong team and lifting others up. Watching my grandmother establish a business in this industry taught me the importance of professional development, teamwork and giving back. Future leaders should recognize that success isn’t just measured in events executed but in the people they mentor, the innovation they drive and the impact they leave behind.
Be adaptable, stay curious and invest in your community. Leadership is about continuous learning and embracing challenges as opportunities. Above all, never underestimate the power of collaboration—because the strongest leaders don’t stand alone; they build a foundation that allows others to rise with them.
Kasey Hunter DMCP, director of national accounts, LEO Events
What are the three words that define your legacy?
Inclusivity. Positivity. Empathy.
Creating a supportive, thoughtful environment where every voice is valued and challenges are met with a calm, solution-oriented attitude.
How have you empowered others?
I empower others by fostering a culture of inclusivity, where everyone feels heard and valued. I lead by example and am always willing to pitch in whether it’s something as simple as taking out trash or setting up chairs. I believe in the power of empathy and positivity, especially when facing challenges and I encourage those around me to stay calm and support one another. Trust and open communication are at the core of how I lead, creating an environment where everyone can thrive. My approach is rooted in a “how can I help you” attitude, ensuring that everyone feels supported and has a voice in the process.
How do you see the events community evolving?
As the events community evolves, I see AI playing a growing role in events. While AI can help streamline processes and improve efficiency, I don’t think it can replace the style and personal touch that make events truly unique. The creativity and emotional connection will always be essential. As we embrace these technologies, it’s important to balance innovation with the core values of personalization and experience.
What could future generations of leaders learn from your journey?
When I started in this industry, I didn’t necessarily set out to be leader. However, by staying committed to the work, genuinely caring about the people around me and continuously learning, I’ve found that leadership opportunities naturally emerged. To me, true leadership is about elevating those around you–recognizing their efforts and giving credit where it’s due. I’ve learned that it’s okay to make mistakes along the way and many of the most valuable lessons come from those moments. Our industry is always evolving and that constant change keeps me on my toes. For future leaders, I would say embrace the journey, stay curious and lead with empathy. Leadership often follows when you stay true to your values and invest in others.
Zondra White Jones CGMP, CDTP, senior sales manager, Visit the Northshore
What are the three words that define your legacy?
Bold. Inclusive. Unforgettable.
How have you empowered others?
Throughout my career, I’ve made it a priority to uplift and mentor aspiring professionals, especially from underrepresented backgrounds. Whether through direct coaching, speaking engagements or initiatives like the ‘Every Wave Welcome’ Allyship campaign, I strive to create opportunities and foster an inclusive environment where everyone can thrive. By sharing my experiences and advocating for diversity in the workplace, I aim to inspire others to embrace their uniqueness and contribute their best to the events community.
How do you see the events community evolving?
The events community is entering an era defined by hybrid experiences, sustainability and inclusivity. Technology will continue to play a pivotal role, offering new ways to engage audiences globally while ensuring sustainability practices are integrated into every aspect of event planning. Inclusivity will also drive innovation, with a focus on creating spaces where all voices are heard and represented. Networking and collaboration will be more seamless, facilitated by digital tools that enhance virtual and in-person interactions, fostering deeper connections and knowledge sharing across borders.
What could future generations of leaders learn from your journey?
My journey emphasizes the importance of authenticity, resilience and collaboration. By staying true to myself and embracing challenges as opportunities for growth, I’ve been able to make a meaningful impact in my field. Future leaders can benefit from understanding the power of empathy and inclusion, recognizing that diversity isn’t just about representation but about actively creating environments where everyone feels valued and empowered. Additionally, my journey underscores the significance of continuous learning and adapting to industry trends, ensuring that leadership remains forward-thinking and responsive to evolving needs and expectations.
Heather Larson, CMP, CDME, president and CEO, Meet Chicago Northwest
What are the three words that define your legacy?
Collaboration. Innovation. Impact.
How have you empowered others?
Throughout my career, I have empowered others by fostering collaboration, mentorship and advocacy within the hospitality industry. At Meet Chicago Northwest, I champion a culture where every voice matters—whether it’s our team, local businesses or industry partners. By investing in professional development, I have helped my colleagues grow into leaders, guiding them to set ambitious goals and providing the tools to achieve them.
Beyond my organization, I have taken an active role in industry associations, leading initiatives that elevate others and promote careers in hospitality. Through mentorship, I help rising professionals navigate challenges, build confidence and develop strategic thinking skills. My commitment extends to volunteerism, where I support community-driven efforts that create economic growth for our communities. True leadership is not about individual success, but about lifting others to reach their full potential.
How do you see the events community evolving?
The events industry is undergoing a transformation driven by technology, sustainability and a renewed focus on meaningful engagement. Hybrid and digital experiences are now an essential part of events, allowing for greater accessibility and inclusivity. While in-person events remain irreplaceable, they are evolving to incorporate deeper experiential elements, fostering connections beyond traditional networking.
Sustainability is no longer an option—it’s an expectation. Planners, venues and destinations are working together to reduce environmental impact, from zero-waste initiatives to responsible sourcing.
As a leader in tourism and meetings, I see our role expanding beyond logistics—we are storytellers, experience curators and economic drivers for our communities. The future of events is not just about where and when they happen, but about the lasting impact they create.
What could future generations of leaders learn from your journey?
Future leaders should embrace adaptability, resilience and the power of relationships. My journey has shown me that success in hospitality and tourism isn’t just about transactions—it’s about building trust and delivering value over time. Relationships, whether with colleagues, clients or community partners, are the foundation of lasting impact.
Another key lesson is to remain open to change. The industry is constantly evolving, and those who thrive are those who can anticipate trends and innovate accordingly. Embracing technology, sustainability and new business models will be crucial for tomorrow’s leaders.
Lastly, leadership is about service. Giving back to your industry and community creates a legacy beyond personal achievements. From mentorship to volunteerism, the greatest leaders are those who elevate others along the way. My advice? Lead with integrity, stay curious and never underestimate the ripple effect of a single empowered decision.
Kelley Maddox, vice president of sales, Live Hotel & Casino Philadelphia
What are the three words that define your legacy?
Perseverance, Authenticity and Accountability
How have you empowered others?
As a leader, I empower my team by fostering trust, autonomy and confidence. I carefully select individuals who demonstrate potential and provide them with the freedom to make decisions, knowing that growth comes from experience. My role is to support and mentor them both personally and professionally while ensuring they have the tools and confidence to succeed. By leading by example, I create an environment where my team feels valued, capable and motivated to take ownership of their responsibilities.
How do you see the events community evolving?
As AI continues to evolve, meeting planners and hospitality professionals are adapting to new tools that enhance efficiency and effectiveness in events. I see significant potential for AI to streamline operations while preserving the human connection that defines our industry. Organizations are increasingly identifying where AI can complement their strategies without replacing the personal interactions that drive meaningful relationships.
The need for community and face-to-face engagement remains strong, and companies will continue prioritizing in-person gatherings. By integrating experiential elements and interactive experiences, events will foster deeper connections, engagement and lasting conversations.
What could future generations of leaders learn from your journey?
I aspire for my legacy to be defined by resilience and adaptability. Throughout my career, staying calm under pressure and embracing change has been pivotal to my success. I hope future leaders learn the importance of flexibility and maintaining a positive outlook during challenging times. Building meaningful relationships has significantly contributed to my professional growth, consistently opening new doors. Ultimately, success is forged through grit, determination and a touch of fun–qualities that transcend background and experience, enabling us to thrive and inspire those around us.
Stephanie Maurice, director of business development, Mohegan Sun
What are the three words that define your legacy?
Relationships. Reputation. Influence.
Relationships: The connections you build and nurture.
Reputation: How you’re remembered in the industry.
Influence: The impact you have on colleagues and clients. A strong legacy in hospitality sales is about more than just numbers it’s about relationships, reputation, and the lasting impression you leave on the industry.
How have you empowered others?
I have empowered others through mentorship, advocacy and community-building within the meetings and events industry. Taking time to guide and support other industry professionals, fostering growth for both new and seasoned peers, advocating for clients to receive the best possible opportunities in negotiations and building community through my involvement with associations like MPI, PCMA and EventFluence. I enjoy bringing people together, recognizing industry achievements and strengthening my professional network. I love to inspire and uplift those around me.
How do you see the events community evolving?
Attendees expect more tailored experiences: event tech, AI and data analytics help customize content, networking opportunities and even agendas to match individual preferences. AI is streamlining everything from event marketing and chatbots to scheduling and post-event analytics, making planning more efficient while enhancing the attendee experience.
Green events are no longer optional. Attendees and sponsors expect eco-friendly practices, from reducing waste and carbon footprints to prioritizing ethical sourcing and DEI initiatives. Attendees want memorable, interactive experiences. This means more unique venues, gamification, live entertainment and hands-on activities that go beyond traditional keynotes and panels. Events are incorporating wellness elements like meditation sessions, mindful networking, and healthier food options. The focus is on creating enriching experiences without burnout.
I anticipate shorter lead times and more flexibility. Trends, budgets and attendee expectations shift fast; We need to be agile, ready to pivot and embrace more dynamic event formats.
Events are no longer one-off experiences. Organizers are using content, social media, and online communities to keep the conversation going all year.
What could future generations of leaders learn from your journey?
Future generations of leaders can learn resilience and relationship-building from my journey. Resilience as my career demonstrates the importance of adaptability and perseverance in the ever-evolving events and hospitality industry. Relationship-Building as I always emphasize the power of strong professional networks and having meaningful connections drive success both personally and professionally. Leadership is about uplifting others while continuously growing and evolving.
Beth Olson CDME, director of sales, Visit Santa Barbara
What are the three words that define your legacy?
Empowerment. Hospitality. Ambassador.
How have you empowered others?
My hospitality career began as a maintenance engineering administrative assistant, and I then moved into several housekeeping leadership roles. Things really took off when my general manager in 1993 saw something special in me and opened doors to new and bigger opportunities in sales. This general manager was followed by other amazing mentors who believed in me and challenged me to grow and thrive.
I strive to emulate this behavior with my own colleagues and always look for undeveloped talent to cultivate and people who may be working in the background who need to be appreciated and recognized. Mentorship is so very crucial, especially in hospitality, where skills can be taught, but core values such as attitude, empathy and creative thinking are really what drive success. I believe by investing in people with innate common sense, a strong level of enthusiasm for hospitality and a desire to personally learn and grow, one can really build amazing, high performing teams.
How do you see the events community evolving?
Our industry is all about people. Technology will continue to evolve and help digitize mundane tasks, but what makes an event special and memorable is the level of personalization planners, and supplier partners can bring to the attendee experience. There is so much talent coming into our industry fueled by people who are passionate about their industries, their properties and their destinations.
When we find ways to bring people together and capitalize on the passions in each of these areas, we create events that not only accomplish event goals but also form memories and connections that live on long after the closing sessions. I believe strongly that face-to-face gatherings are what break down barriers between different people and help us all focus on creating enduring communities.
What could future generations of leaders learn from your journey?
Our industry is one of amazing possibilities! If a person is willing to roll up his or her sleeves, work hard and care about people, there is no end to your opportunities. I sometimes marvel at how far I was able to come, from a little desk next to the boiler room at the Four Seasons Resort to a 30+ year career in hospitality and events leadership. I’ve learned no job is too small to be important—pour some coffee, open a door, make a bed, carry a suitcase.
Learn how to say “please” and “thank you” in a few languages so you can always appreciate your team members in their native tongues. A smile and a warm welcome can make all the difference to somebody who’s just endured hours of challenging travel to your event. Most of all, embrace the unique differences everybody brings to their work every day; these diverse talents are what make the events and hospitality industries so interesting and fun.
Judy Payne CMP, vice president, events and brand experience, Freeman
What are the three words that define your legacy?
Innovative. Strategic. Empowering. My legacy is defined by leading impactful brand activations, driving immersive learning and inspiring my team’s growth.
How have you empowered others?
I empower others by fostering a culture of growth, creativity and continuous learning. As a leader, I try to inspire my team to push beyond their comfort zones and explore new ways to showcase the Freeman brand. I also encourage my team to think outside the box, balancing innovation with the practical need to stay within budget. I foster an environment where professional development is prioritized, supporting each individual’s growth by providing learning opportunities and encouraging them to stretch their expertise.
My approach to leadership is grounded in mentorship—I try to take time to guide the team through new challenges while offering the support they need to succeed. My focus on collaboration and open communication ensures that everyone has a voice and the tools they need to thrive.
By leading with empathy and a focus on personal and professional growth, I’ve built a team that is not only capable of executing complex, high-stakes projects but also empowered to continue developing their skills. My dedication to nurturing talent and inspiring confidence in others has created a team that consistently delivers innovative, results-driven solutions while growing both individually and collectively.
How do you see the events community evolving?
The events community is rapidly evolving, with technology and innovation playing a pivotal role in shaping the future. AI is becoming a key tool in streamlining event planning, from automating logistics and data analysis to creating personalized attendee experiences. With AI, planners can gather and analyze attendee data in real time, allowing for more effective decision-making and ensuring that each event resonates with its audience. This technology will continue to evolve, enabling more efficient planning, budget management and customization at scale.
In addition, immersive, hands-on events are becoming the new standard in the industry. Attendees are no longer just spectators—they want to engage, learn and experience events in ways that feel meaningful and authentic. The success of Freeman’s proprietary event, with its focus on experiential activations and immersive learning, highlights this shift. Moving forward, events will increasingly focus on creating personalized, interactive experiences that engage attendees on a deeper level.
As the industry adapts to these changes, the need for planners to be both strategic and adaptable will grow. By embracing emerging technologies like AI and incorporating immersive experiences, the events community will be better equipped to deliver impactful, memorable moments that resonate with both brands and attendees.
What could future generations of leaders learn from your journey?
There are a few things I’ve learned along the way that I think could be valuable for future leaders. First, staying adaptable and committed to learning is key. Throughout my career, I’ve focused on blending creativity with data to find new, effective ways to innovate while still delivering results. Embracing technologies like AI has been huge in helping us work smarter and create personalized experiences that resonate with attendees.
Another important takeaway is that leadership is about empowering your team. I’ve always worked to encourage my team members to push their boundaries and grow professionally. Creating a supportive, collaborative environment has been essential to our success.
Finally, balancing big-picture vision with attention to detail is crucial. Whether it’s planning events or refining strategies, leadership requires a mix of forward-thinking, persistence and learning from both challenges and wins. I hope these lessons can inspire future leaders to build teams that thrive, innovate and adapt to a constantly evolving industry.
Filomena Picciano, director of operations, The Canadian Society of Nephrology
Leadership. Collaboration. Legacy.
How have you empowered others?
Empowering others has been at the heart of my career. Through leadership roles in industry associations, I have created opportunities for collaboration, mentorship and professional growth. I have championed initiatives that provide emerging professionals with guidance, resources and platforms to elevate their voices.
During the pandemic, I played a pivotal role in keeping industry communities connected, ensuring that knowledge-sharing and networking opportunities continued despite challenges. I actively mentor individuals, offering strategic advice, career insights and encouragement to help them grow into leadership roles.
Additionally, I advocate for inclusivity and transparency in our industry, ensuring that diverse perspectives are heard and valued. Whether through speaking engagements, board leadership or fostering strategic partnerships, my focus remains on uplifting others, driving innovation and leaving a lasting, positive impact on the meetings and events community.
How do you see the events community evolving?
The events community is evolving into a more dynamic, tech-driven and purpose-driven industry. Hybrid and digital solutions are no longer just add-ons but integral to event design, allowing for greater accessibility, inclusivity and engagement across global audiences. AI and data analytics are also transforming how we personalize experiences, making events more impactful and efficient.
Sustainability is another major driver of change. The demand for eco-friendly practices, from reducing waste to sourcing responsibly, is shaping how we approach event planning. Organizations are expected to prioritize sustainability, not just as an option but as a responsibility.
Additionally, the industry is placing greater emphasis on meaningful connections. Attendees no longer just seek content; they seek community, peer-to-peer learning and authentic networking opportunities. As a result, event professionals must rethink formats, embrace interactive experiences and foster deeper engagement.
Looking ahead, collaboration will be key. Associations, suppliers and planners must work together to create innovative, inclusive and financially sustainable events. By embracing change, leveraging technology and prioritizing people, we can build an events industry that is more resilient, impactful and future-ready.
What could future generations of leaders learn from your journey?
Future generations of leaders can learn that success is built on resilience, adaptability and the power of relationships. Challenges and setbacks are inevitable, but how you respond to them defines your leadership. During my career, I have learned that embracing change, rather than fearing it, opens doors to new opportunities and growth.
Collaboration is also essential. No one succeeds alone. Building a strong network, supporting others and fostering meaningful connections will always lead to greater impact. The most rewarding moments in my journey have come from lifting others up, mentoring emerging professionals and creating spaces where diverse voices are heard.
Another key lesson is to lead with integrity and purpose. Staying true to your values, making decisions with transparency and advocating for positive change will define your legacy. The events industry is constantly evolving, and future leaders must embrace innovation while remaining deeply committed to people.
Above all, I encourage future leaders to stay curious, stay bold and never stop learning. Leadership is not about titles; it’s about the impact you make, the people you inspire and the change you drive.
Elena Pistorio, president, Regal Meetings & Events
What are the three words that define your legacy?
Innovation. Collaboration. Excellence.
Innovation: pushing the boundaries of how events are conceptualized, executed and experienced.
Collaboration: bringing people together to exchange ideas and build relationships.
Excellence: striving to deliver events that exceed expectations every time.
How have you empowered others?
I’ve empowered others by providing tools and insights that enhance their ability to connect, communicate and collaborate. I focus on fostering environments where people feel heard and valued. By facilitating the seamless flow of information and encouraging innovation, I help my team, clients and participants leverage their strengths to achieve shared goals.
In addition, I aim to empower everyone involved to contribute and participate fully. By focusing on the bigger picture and helping people see the potential of every event, I work to inspire others to elevate their work and make each gathering impactful.
Empowering others means helping them tap into their own creative potential and providing the support needed to bring those ideas to life—whether they’re planning an intimate gathering or a large-scale conference.
How do you see the events community evolving?
The events community is evolving toward greater personalization and technology integration. Attendees now expect highly tailored experiences, and event planners are adapting by using data-driven insights to create content and interactions that speak to individual preferences and needs. Virtual and hybrid models, which gained traction during the pandemic, are continuing to grow, offering flexibility and expanding access to global audiences.
Sustainability is another major shift. As the industry becomes more conscious of its environmental impact, eco-friendly practices are being implemented across the board—whether through sustainable sourcing, reducing waste or adopting carbon-offset initiatives. Event organizers are increasingly held accountable for making responsible, sustainable choices.
Additionally, the rise of immersive experiences is redefining the way people engage with events. Augmented reality (AR), virtual reality (VR) and interactive installations are transforming traditional conferences and trade shows into more dynamic, participatory environments.
Overall, the future of the events community is one where technology, sustainability and inclusivity come together to create meaningful, memorable experiences that reach diverse, global audiences. The key will be staying adaptable and embracing innovation while maintaining a human-centered approach to building connections.
Jennifer Pomerantz CMP, assistant director, catering & special events, Detroit Athletic Club
What are the three words that define your legacy?
Optimistic. Unwavering. Authentic.
How have you empowered others?
I consistently try to find ways to celebrate the job-specific wins as well as the personal ones. Over the course of the past year, I have started pulling analytic data from our guest satisfaction survey and compiling an annual report to showcase tangible facts that we, as a department, are functioning on a high level and meeting/exceeding the expectations of our clients. And I couple that with fun, old school, paper plate awards that celebrate our team in the unique contributions they bring to our department, trying to show that all successes are worth celebrating.
For example, it’s not just the perfect survey score in responding to a client in a timely fashion that makes you great, but winning our “Lego Award” because you have the ability to connect with anyone and everyone is just as exciting and important. In doing this, I hope that it gives our team the confidence moving forward that we see them authentically. Because when people are truly seen, it makes them want to be the best they can be.
How do you see the events community evolving?
I believe with AI and new technologies entering the event space, we as professionals will need to learn to incorporate this in an industry that, at its core, is built on fostering human connection and creating personalized moments. We can make spaces more efficient, like check-in processes or real-time event notifications, and we should use this, but perhaps building in “unplugged” breakout sessions or device-free wedding receptions as well.
Figuring out ways to get that instant gratification of reliving a moment that has literally just happened. I can see slide shows of event photos emailed to participants immediately following events or use facial recognition on pictures to pull up LinkedIn profiles or professional websites of industry comrades to ensure the connection is instantaneous.
There are currently four generations of people working in our industry—I think the future of our community is going to rely on how we all work together to highlight the best of what we bring to the table to create those moments that are so remarkable they become timeless.
What could future generations of leaders learn from your journey?
I used to think it was hard work, dedication and a relentless pursuit of perfection that would make me the best professional and leader I could be. And while hard work and dedication are important, and I am pretty sure the pursuit of perfection is hard-wired in the DNA of anyone in the events industry, it was learning that I can’t do this alone that really made the difference. I needed a support system. I needed a mentor.
I needed to understand that the success of my team far outweighed my personal successes and ultimately brought so much personal gratification to the work I was doing. I also think that one thing I wish I had learned sooner is that you don’t need to rationalize why you’ve chosen this path. Having a call to serve is reason enough. There will be people who will only ever see the hours and stress and work and never understand that none of that matters the moment you realize you created a chapter in someone’s story. It’s ok that they don’t understand. You do. And that passion is what our industry is built on and what will keep it going.
Linda Price-Topp, vice president of sales, Marcus Hotels and Resorts
What are the three words that define your legacy?
My three daughters. Community involvement. Strength-finder in others.
How have you empowered others?
Through the development of people. Finding strengths in others and working with those to place them in positions where they can contribute the most and feel the most fulfilled at the same time. My presence in the community has graced me with the opportunity to see and capture all kinds of talent! Understanding what is important to each contributing member of the team, working with them to help them achieve their goals. Managing to the individual—not one size fits all.
How do you see the events community evolving?
So proud of where our industry is going! So much more experiential! Our meeting planner partners and their organizations have really worked hard to understand the needs of their customers/attendees, and our hotels work to provide that partnership to help exceed all goals. I love the way the events community is finding it important and valuable to learn more and explore the communities where they are hosting meetings! Outside the four walls of a ballroom! I also love the way food and bev has grown in events…from weddings to conventions, our culinary teams provide a product that is so beyond the many years ago version of “rubber chicken!”
What could future generations of leaders learn from your journey?
Go all in! The old saying, “You get as much out of what you put in,” really resonates as I look in my rear view mirror of a 35+ year career in hospitality. Give of yourself. Make work your joy. Include your family as best you can! When my three daughters were young, they never played “house,” they played “hotel.” They had a front-row seat to my amazing career in this business, and they are better for it now as adults! Over the years I would find a reason to bring them to a conference or have them accompany me on a business trip. They love a good hotel. They are the first to recognize the importance of the core of our business: bringing people together!
Ann Janes Quinn CIS, national director – hotel sales NE, luxury, Los Angeles Tourism & Convention Board
What are the three words that define your legacy?
Innovation. Partnership. Excellence.
How have you empowered others?
I thrive on fostering collaboration and creating meaningful experiences that empower women in our industry. As a proud New Yorker and ambassador for Los Angeles, I strive to bridge both coasts with grace and impact. After the wildfires, I focused on bringing clients to LA to highlight its beauty, spirit and resilience, ending with a truly “only in LA” experience—The Grammys. While remaining respectful, it’s crucial to show that LA is OPEN for business.
How do you see the events community evolving?
There’s a growing demand for personalized, immersive experiences that use technology to boost connectivity and engagement. Overall, the industry is adapting to a more flexible, tech-driven future while maintaining the core value of meaningful human connection.
What could future generations of leaders learn from your journey?
Future leaders can learn the importance of building strong relationships, staying adaptable and leveraging strengths for success. Staying true to values, empowering others and having a clear vision are key. A sense of humor helps. And above all, be kind.
Anna Schmid, vice president of communications & corporate social responsibility, The Venetian Resort Las Vegas
What are the three words that define your legacy?
Community. Connection. Impact.
How have you empowered others?
Throughout 30 years in hospitality, I believe I have empowered others–especially other young women–to own their individuality, never stop learning, lift others up along the way and pay it all forward whenever you can. And by all means, have as much fun as possible while you’re doing it. “Leaders Bring the Weather” is my new favorite quote. It really says it all for me, and I try to bring this attitude into everything I do.
We often lose our true selves as our career develops, and life gets busier. What we love–our passions, our ability to embrace the moment and truly see everyone as a human with a story–is essential. I want everyone I work with or mentor to know that their light shines bright and that they are unstoppable. Sometimes I’ve achieved this; sometimes not. But, I’m also a work in progress.
And, lastly it always comes back to community and how we can make it stronger. We all have the ability to make it stronger. I hope I am able to empower others to understand their value and how much they have to offer to positively impact others, professionally and personally.
How do you see the events community evolving?
The events community has always been strong, connected and ever-changing, but what has inspired me the most is the undeniable momentum I see in companies, planners and attendees taking more initiative and being proactive about how their events impact the planet and how they can foster an environment before, during and after their shows to make an impact on the communities that their events take place in.
Community impact is my passion and seeing that passion come to life meeting after meeting in the most thoughtful, creative, generous ways gives me hope for the future of meetings and the future in general. A specific example at The Venetian is how our groups have embraced our Food Rescue Program and have been able to help us donate over 200,000 healthy meals into Southern Nevada in 2024. Now we’re seeing this program grow in our community and the skies the limit.
The future impact that the events community can have on providing a solution for food insecurity in our country is limitless and it has a lot to do with the generosity and compassion of the individuals in our industry.
What could future generations of leaders learn from your journey?
Take the leap. Get uncomfortable every now and then. Don’t stay in one place. Explore. Never stop being a student of life, but when it’s time to teach, don’t take it for granted. Emerging leaders that admire you are always watching so “Be the Weather.” Be constantly aware that everyone you encounter in work and in life has a story, is fighting a battle, and may need a little supportive nudge.
The smallest bit of kindness goes a long way. Relationships are everything. Grow them, strengthen them and be genuine with those you’ve chosen to surround yourself with. Connection is what makes us all feel that we belong to something bigger than ourselves. Along the journey, use your strengths and abilities to lift others up. The journey is not just about you and it’s much more beautiful if you find your tribe. Throughout your career, when your body and mind tell you to take a break, do it. Have boundaries to protect your health and happiness.
When I speak at universities, I am asked “Can women really have it all?” I always say, “Yes, but maybe not all at the same time.” Having it all is not necessarily the goal for me. It’s continually being in the present and creating a reality that fills you up. Every day you have to embrace the unexpected micro-moments that life throws your way. If you’re too busy trying to have it all, you’ll miss every one of them. Most importantly, I hope future generations would see me just as the picture I attached, which I know is not a traditional headshot, but one that I look at when I want to remember my truest, happiest, strongest, and proudest self and see a woman who is working every day to leave a legacy of compassion and impact as she makes her way through life.
Jennifer Selley DMCP, national director of business development, Imprint Events Group
What are the three words that define your legacy?
Authentic. Empowering. Influential.
Authenticity has guided me in building genuine relationships, fostering trust and staying true to my values. Empowering others has been at the core of my journey—whether mentoring, leading or creating opportunities, I strive to uplift those around me. Influence, for me, is about making a lasting impact, shaping the future and driving meaningful change. Through these values, I hope to leave a legacy that inspires growth, cultivates strong communities and encourages others to step into their own potential with confidence.
How have you empowered others?
Throughout my career, empowerment has been at the core of my leadership style. I have always believed that success is not just about personal achievements but about uplifting those around me—whether it’s my team, industry peers or future leaders.
One of the most impactful ways I have empowered others is through mentorship and professional development. I have taken the time to guide colleagues, helping them navigate challenges, develop new skills and grow into leadership roles. By fostering a culture of learning, I have encouraged individuals to take ownership of their careers with confidence.
Additionally, I have championed collaboration and inclusivity, ensuring that every voice is heard and valued. I have created spaces where ideas can thrive, giving others the tools, resources and opportunities to succeed.
Through these efforts, I have seen individuals rise, take on new challenges and step into their potential—something I consider one of the greatest achievements of my career. Empowerment is more than just a mindset; it’s a commitment to leaving a lasting impact, and I take pride in knowing that my leadership has helped others grow, succeed and inspire those around them.
How do you see the events community evolving?
The events industry is evolving at a rapid pace, shaped by advancements in technology, shifting attendee expectations and a greater focus on immersive experiences. Attendees no longer want to simply observe—they expect to engage, interact and personalize their event journeys.
Technology is at the forefront of this transformation, with AI, augmented reality (AR) and virtual reality (VR) enhancing engagement and accessibility. Hybrid event formats continue to gain traction, seamlessly blending in-person and virtual elements to create more inclusive and dynamic experiences.
Beyond technology, there is a growing emphasis on experience-driven events, where storytelling, customization and meaningful connections take center stage. Attendees crave unique, high-impact moments that resonate beyond the event itself.
As the industry continues to evolve, success will depend on innovation, adaptability and the ability to anticipate and exceed audience expectations. The future of events is not just about gathering people—it’s about creating transformative, memorable experiences.
What could future generations of leaders learn from your journey?
Future leaders can learn from my journey that authenticity, empowerment and influence are key to creating lasting impact. Staying true to your values fosters trust, builds strong relationships and sets the foundation for meaningful leadership.
Empowering others has been at the heart of my career—whether through mentorship, collaboration or providing opportunities for growth. Leadership isn’t about personal success alone; it’s about uplifting those around you and creating an environment where people thrive.
Adaptability is also essential. The events industry, like many others, is constantly evolving, and embracing change rather than resisting it has been critical to my success. Innovation, curiosity and a willingness to take risks have allowed me to stay ahead and make a difference.
Ultimately, leadership is about creating impact that extends beyond yourself. The most effective leaders inspire action, foster growth and leave organizations, teams and industries better than they found them. By investing in people, embracing change and leading with purpose, future leaders can shape a meaningful and lasting legacy.
Dianna Waldroup, vice president of convention services, Destination DC
What are the three words that define your legacy?
Dedication. Mentorship. Impact.
How have you empowered others?
Throughout my 35+ years at Destination DC, I have prioritized mentorship, professional development, and creating opportunities for others to grow. Whether guiding a new hire, championing an intern, or ensuring our Redcoat team is equipped for success, I take pride in fostering a supportive environment where people feel valued and encouraged.
I believe in leading by example—being accessible, sharing knowledge, and advocating for my team’s success. I’ve also worked closely with meeting planners to ensure their events thrive, empowering them with tools, resources, and local expertise. By building strong relationships, investing in training, and celebrating diverse perspectives, I strive to leave a lasting impact on the next generation of hospitality leaders.
How do you see the events community evolving?
The events industry is becoming more experience-driven, AI- powered, and sustainability-focused. Attendees now expect personalized, immersive experiences that go beyond traditional conferences. AI and digital tools are streamlining planning and engagement, making events more interactive and efficient. Sustainability is also taking center stage, with event organizers prioritizing eco-conscious choices, from reducing waste to carbon-neutral initiatives. As the industry evolves, collaboration and adaptability will be key to creating impactful, forward-thinking events.
What could future generations of leaders learn from your journey?
Success in this industry is built on relationships, adaptability and a willingness to evolve. Future leaders should embrace mentorship—both giving and receiving—because growth happens through shared knowledge and collaboration. I’ve learned that being adaptable is crucial; the industry is constantly changing, and staying ahead means embracing new trends, technologies, and ideas. It’s also important to advocate for yourself and others—speak up, take initiative, and don’t be afraid to push boundaries. Lastly, never underestimate the power of passion. When you love what you do, it shows in your work, inspires your team, and leads to meaningful, lasting contributions.
Barbara Ward CIS, CITP, executive vice president, travel & events, One10
What are the three words that define your legacy?
Resilient. Principled. Devoted.
Resilient: facing challenges head-on. Principled: leading with strong integrity. Devoted: fully committed to employee and clients’ success.
How have you empowered others?
I strive to empower others by fostering an environment where growth, accountability and support are prioritized. My guiding principles are centered on servant leadership with a focus on heart and passion in service delivery. I believe in leading with integrity and dedicating myself to developing my team’s skills, ensuring they have the training and tools needed to succeed. I hope this inspires our One10 team to consistently pursue excellence and empower them to push the boundaries of what’s possible.
Another guiding principle is resilience. I strive to demonstrate that, no matter how the industry or world changes, success is always within reach through determination and adaptability. My ability to navigate challenges without giving up hopefully encourages others to face adversity head-on with the same grit and perseverance. By believing in my team and holding them to high standards of accountability, I believe this helps them to realize their potential, setting them up for long-term success in both their personal and professional lives.
How do you see the events community evolving?
I see the events community evolving, with attendees seeking more personalized experiences and increased downtime during their trips. As people prioritize meaningful experiences over packed schedules, there’s a growing demand for flexibility. Our One10 event managers focus on balancing structured activities with opportunities for relaxation and exploration, ensuring attendees have time to recharge while still engaging with the event.
There’s also a growing emphasis on sustainability and social responsibility, with planners adopting eco-friendly practices and striving for zero-waste events. At the same time, there’s a stronger focus on inclusivity and diversity, ensuring that events reflect a broader range of voices and experiences.
As technology continues to advance, data-driven decisions will become a bigger part of event planning. One10 uses analytics to measure engagement and personalize experiences to meet client goals. Attendees will also continue to expect seamless, tailored experiences, putting pressure on planners to be even more agile and responsive.
In the future, the events community will thrive by embracing innovation, technology and a deeper focus on creating meaningful, lasting connections.
What could future generations of leaders learn from your journey?
Future generations of leaders could learn several key lessons from my journey. First, the importance of resilience in overcoming challenges. The events industry is always changing, and I’ve learned that setbacks are opportunities for growth, not reasons to quit. Leaders should understand that staying adaptable and focused on long-term goals is crucial.
Another lesson is the value of servant leadership. By prioritizing my team’s needs, providing the right training and fully supporting them, I’ve seen how empowering others leads to collective success. Leadership is about lifting others up, believing in their potential and creating an environment where they can thrive.
I’ve also learned the importance of continuous learning. No matter how much experience we gain, the journey never truly ends. Embracing lifelong learning keeps leaders relevant and open to new perspectives.
Finally, accountability and ethics have been foundational in my journey. Upholding high ethical standards and holding myself and my team accountable fosters trust, respect and success.
In sum, future leaders can learn from my journey that resilience, servant leadership, continuous learning and ethics are essential to creating impactful and lasting success.
