Rhonda Brewer CIS, CITP, vice president of sales, Motivation Excellence
What are the three words that define your legacy?
Enduring. Loyal, Energetic.
Enduring: perseveres through challenges with resilience.
Loyal: builds lasting, supportive relationships.
Energetic: inspires involvement and wellness.
How have you empowered others?
Empowering others is one of the greatest joys of my career. I launched the SITE Women in Leadership mentoring program to support young leaders, and I continue to mentor three incredible women in our industry—our connection has only grown stronger over time. At Motivation Excellence and throughout my career, I have had the privilege of nurturing and guiding countless employees, sales professionals and colleagues.
As leaders, our greatest legacy is to invest in the next generation, helping them uncover their strengths, build confidence and reach their full potential. I believe true empowerment comes from creating opportunities, fostering growth and encouraging others to embrace their best selves. Witnessing their success is the most rewarding part of leadership.
How do you see the events community evolving?
The events community is evolving rapidly, driven by technology, sustainability and a continued shift toward more meaningful, experience-driven gatherings. While hybrid and virtual events continue, in-person meetings are critical to an organization’s success while utilizing hybrid or virtual events to expand their reach with a remote or global team. AI and data analytics are enhancing personalization, engagement, reporting and event planning efficiency. Sustainability is a top priority, with organizations focusing on reducing waste, choosing eco-friendly venues and incorporating social responsibility into their programs.
Most travelers seek immersive, purpose-driven experiences that foster authentic connections and well-being. Wellness elements and inclusion are at the forefront, ensuring events are welcoming and impactful for all participants. The role of event professionals has also expanded, requiring expertise in digital tools, strategic design and crisis management to navigate an ever-changing landscape.
Creative solutions, collaboration and partnerships continue to accelerate and lead to greater successes throughout the industry. While technology enhances efficiency, the heart of events remains human connection. The adaptability and commitment to delivering value-driven experiences ensure its continued growth and relevance. The future of events is dynamic, intentional and designed to leave a lasting impact.
What could future generations of leaders learn from your journey?
Future generations can learn from my experience that success in our industry comes from actively engaging with organizations like SITE, IRF and MPI. These associations provide invaluable opportunities to grow, network and expand your knowledge beyond your company. Embrace lifelong learning, step outside your comfort zone and don’t be afraid to take on new challenges—every new experience strengthens your skill set and opens doors to greater opportunities.
Meredith Buggelli, corporate vice president, corporate events, New York Life Insurance Company
What are the three words that define your legacy?
Cultivating strong relationships. Operational excellence. Industry influencer.
How have you empowered others?
I empower others by fostering a problem-solving mindset within my team. Whenever a team member approaches me with a problem, I encourage them to come with a potential solution rather than just presenting the issue. This helps develop their critical thinking and confidence in decision-making. Additionally, I motivate my team to find creative workarounds when faced with challenging problems or difficult individuals. By reinforcing a solutions-oriented approach, I help them build resilience, independence and the ability to navigate complex situations effectively.
How do you see the events community evolving?
I see the events community evolving to prioritize deeper engagement and adaptability. While building strong relationships will always be the cornerstone of successful events, there’s a growing need to connect with younger generations in ways that keep them motivated and involved. This might mean integrating technology, interactive elements and personalized content that resonates with their values and interests.
Additionally, rising travel costs and inflation will challenge us to think creatively about delivering impactful experiences on tighter budgets. We may see a shift towards more localized events, focusing on personalized experiences delivered directly to the audience. By leveraging innovative solutions, we can continue to foster meaningful connections while navigating these economic challenges.
What could future generations of leaders learn from your journey?
Future generations of leaders can learn from my journey that growth comes from embracing change and taking chances. Throughout my career, I’ve moved across market segments, transitioning from seller to buyer and from hospitality to corporate. Each shift has provided new perspectives and valuable skills, reinforcing the importance of adaptability.
I’ve built my career by saying yes to interesting opportunities, even when they pushed me outside my comfort zone. You never know what’s around the next corner, and holding too tightly to a specific idea of success can limit potential. The key is to stay open, be willing to take risks and trust that each new experience contributes to long-term growth and success.
Candy Campbell, Chef + CMP, event director, Campbell Scott Events
What are the three words that define your legacy?
Curator. Innovator. Connector.
How have you empowered others?
I have empowered others in the events and hospitality industry by blending my expertise in sustainability, ethical food sourcing and experiential luxury to create a ripple effect of positive change.
I introduce hoteliers, chefs and event planners to the importance of responsible food sourcing, demonstrating that sustainability and luxury can coexist. Through initiatives like single-origin chocolate tastings and farm-to-table experiences, I educate industry professionals on how sourcing choices impact both the environment and the guest experience.
With Modern Food Stories, I’ve redefined culinary tourism offering immersive, multi-day experiences that connect guests to local food cultures, artisans and sustainability practices. These experiences have empowered hospitality professionals to move beyond traditional dining concepts and incorporate deeper storytelling into their offerings.
By highlighting regenerative farms, I have helped bridge the gap between agricultural producers and luxury hospitality. I’ve worked with chefs and venue managers to demonstrate how direct relationships with farmers can enhance menu development, guest engagement and sustainability initiatives in a meaningful way.
I actively seek opportunities for education and collaboration in the industry by identifying grants, partnerships and non-profit initiatives that support businesses in integrating sustainability while maintaining profitability. By sharing this knowledge, I have provided industry leaders with actionable solutions to implement responsible practices.
From sensory-driven tastings to curated discussions on food ethics, I have pushed the boundaries of traditional event programming to inspire planners to create experiences that educate, inspire and transform rather than simply entertain. My work has shown that events can be powerful platforms for meaningful impact.
How do you see the events community evolving?
The events community is evolving toward experiential, purpose-driven gatherings that prioritize sustainability, inclusivity and deeper engagement. Guests now seek immersive, story-driven experiences that connect them to cultures, artisans and ethical food sourcing rather than passive luxury.
Sustainability is becoming a core standard, not an option. Hotels, venues and planners are integrating regenerative farming partnerships, zero-waste strategies and responsible sourcing into their events. Brands and organizations want their gatherings to reflect values, environmental consciousness and community impact.
Technology is also shaping the future. Hybrid events, AI-driven personalization and interactive digital experiences are expanding reach while allowing for more curated, intimate connections. Attendees expect customization, authenticity and ethical alignment in every detail.
Collaboration is key. The lines between chefs, farmers, hoteliers and event designers continue to blur, fostering more holistic, meaningful experiences. The rise of culinary tourism, immersive tastings and cultural storytelling further enriches this shift.
As an industry, we are moving beyond just hospitality and entertainment—we are creating transformative experiences that educate, inspire and leave a lasting impact.
What could future generations of leaders learn from your journey?
Future generations can learn that passion, curiosity and integrity create lasting impact. I’ve discovered that true luxury lies in thoughtful experiences and meaningful connections.
My journey shows that success isn’t necessarily about following trends, but, for me, shaping them—by honoring craftsmanship, elevating ethical sourcing and fostering collaboration. Growth comes from staying open, embracing change and sharing knowledge generously.
Above all, I’ve learned that the most powerful legacy isn’t what we create alone, but how we inspire others to think, innovate and lead with purpose.
Kristen Coffy CMP, director, global meetings & events, DECO Productions, Inc.
What are the three words that define your legacy?
Innovative. Strategic. Empowering.
How have you empowered others?
Empowering others is at the core of everything I do. As a leader, I prioritize mentorship, guiding my team to grow in confidence and expertise. I foster a collaborative environment where creative ideas thrive, ensuring everyone has a voice and the opportunity to lead.
Beyond my team, I dive deep into my clients’ industries, understanding their unique challenges and goals. This allows me to provide strategic event solutions that not only elevate their brand but also position them as thought leaders. By anticipating trends and introducing innovative engagement strategies, I help clients expand their impact and achieve lasting success.
Ultimately, my goal is to inspire those around me—team members, clients and industry peers—to think bigger, embrace creativity and accomplish more than they ever imagined.
How do you see the events community evolving?
The events community is undergoing a dramatic transformation fueled by technology and evolving attendee expectations. In a post-pandemic landscape where virtual options have become the norm, people now seek immersive, personalized experiences that provide a compelling reason to attend in person. Gone is the one-size-fits-all model; today’s audience craves tailored interactions that resonate with their interests and challenges.
AI is playing a pivotal role in reshaping events by enabling deeper data insights and personalized engagement strategies. This technology allows event professionals to create dynamic, interactive environments where content is not simply delivered, but brought to life through immersive experiences and hands-on sessions. Rather than enduring long sessions of passive content delivery, attendees now expect innovative formats—workshops, interactive panels and experiential activities—that foster meaningful connections and real-time learning.
Ultimately, the future of events lies in blending cutting-edge technology with creative, human-centered design. By leveraging AI and immersive techniques, we can transform events into engaging, must-attend experiences that justify every investment of time and money.
What could future generations of leaders learn from your journey?
Future generations of leaders can learn the power of adaptability, empathy and a relentless pursuit of innovation from my journey. Embracing change—whether through leveraging emerging technologies like AI to personalize experiences or reimagining traditional event formats—has been essential in navigating an ever-evolving industry. However, the most transformative lesson I’ve learned is that leadership is about uplifting others. By fostering a culture of mentorship and collaboration, I’ve seen firsthand how empowering team members to think creatively and take risks leads to groundbreaking results.
I encourage future leaders to view challenges as opportunities for growth and to invest in building genuine connections. Whether engaging with clients or guiding a team, being proactive, authentic and receptive to new ideas creates an environment where innovation thrives. Ultimately, my journey has taught me that true leadership is measured not by personal accolades, but by the lasting impact we leave on our colleagues, our industry and the communities we serve. Embrace change, nurture talent and never stop learning—these are the cornerstones of sustainable leadership.
Brooke Eder MS, global events lead, Cloudsmith
What are the three words that define your legacy?
Positivity. Innovation. Curiosity.
How have you empowered others?
Empowering others is central to my leadership philosophy. I believe success comes from uplifting those around me by fostering collaboration, transparency and innovation. By openly sharing resources, knowledge and opportunities, I ensure my team has the tools to grow and excel.
I lead with honesty and integrity, creating an environment of trust and open communication. Whether mentoring colleagues, advocating for their ideas or providing constructive feedback, I strive to make everyone feel valued and heard. My solution-oriented mindset allows me to approach challenges creatively, turning obstacles into personal and professional development opportunities.
I prioritize elevating my team members by recognizing their strengths, celebrating their achievements and encouraging continuous learning. Transparency in my actions ensures that decisions are understood and that we operate with a shared vision.
Ultimately, I aim to inspire and equip those around me to reach their full potential. By fostering a culture of support and innovation, I empower individuals to not just succeed but thrive.
How do you see the events community evolving?
The events community is evolving rapidly, driven by technological advancements. AI and data analytics will provide deeper insights into attendee preferences, allowing for more personalized and engaging experiences. Planners will be able to anticipate needs, optimize programming and enhance audience interaction in ways never before possible.
With increased efforts to reduce waste, source responsibly and create eco-friendly event solutions, sustainability will also take center stage. Attendees and stakeholders alike will expect events to align with environmental and social responsibility goals.
Event professionals must embrace new technologies to stay ahead while keeping attendee needs at the forefront. The future of events will be about balancing innovation with purpose—leveraging data and AI to design experiences that are immersive, impactful and aligned with evolving audience expectations. The key will be adaptability, ensuring that events remain relevant, engaging and meaningful in an ever-changing landscape.
What could future generations of leaders learn from your journey?
Future generations of leaders should understand that growth is a continuous journey. Investing in learning and seeking guidance from others is essential for personal and professional evolution. Five years ago, I recognized that I was unfulfilled in my tech sales career and chose to pivot toward event planning—a passion I had long held. Understanding there was much to learn, I took proactive steps: I joined MPI, volunteered with my local chapter, and sought mentorship from industry leaders who inspired me. I also earned my master’s in Meeting and Event Management from SDSU. Every step of my journey was fueled by curiosity, persistence and the willingness to ask for help.
Today, as global events lead at Cloudsmith, an enterprise software company, I continue to invest in my growth and encourage others to do the same. The best leaders never stop learning, adapting and building meaningful relationships. Success isn’t about knowing everything—it’s about having the drive to learn, the courage to seek advice and the willingness to evolve.
Paulina Giusti, director of sponsorship operations, Fanatics Events
What are the three words that define your legacy?
Empathetic. Resilient. Impactful.
How have you empowered others?
Being a people manager is a more layered role than just having a direct report. It’s about advocating on your team’s behalf, listening to them and providing fruitful guidance with a healthy balance of directive. Beyond people management, empowering others is about celebrating wins, both professionally and personally, but also being a support resource when challenges arise or acting as a soundboard to help others find clarity.
How do you see the events community evolving?
The events community is definitely having a moment with sponsorship impact. Across the B2B and B2C event communities, sponsorships are becoming more integrated into overall event messaging. Taking an omnichannel marketing approach for brands and companies to be integrated into your event strategy is huge. It synthesizes calls to action, brand affinity and customer retention.
What could future generations of leaders learn from your journey?
At the end of the day, regardless of your title—it’s critical to consider yourself as a business operator. It took some time for me to consider myself, an event planner, as a business operator. It took time for me to realize that the most important elements of the job are not the creative and logistical elements (though important), but rather it’s approaching events with business acumen. I can’t say this enough, it’s critical to know the business impact that you have across everything that you do in your job.
It’s not about the laborious hours you put into the job; it’s about the quality and impact of your work, and being able to articulate that impact. Don’t undermine the value of being able to vocalize how your role directly impacts the bottom line (savings), how you manage a team who were all rated 4’s (employee retention) and how you increased event attendance or sponsorship revenue by X% (revenue/profit). To do this, it’s important to lean into technology, into mentors and colleagues, and sometimes it takes learning things out of your wheelhouse to get a full picture. Knowing how to do the job and communicate in business terms to leadership and external partners makes a huge difference in your career trajectory.
Ashley Hinsen, vice president of sales & private event management, Allegiant Stadium, ASM Global
What are the three words that define your legacy?
Passionate, Authentic, Impactful
What are the three words that define your legacy?
I have empowered others by redefining what’s possible in the hospitality industry through innovation, passion, and integrity. My ability to craft transformative experiences has not only set new standards but also inspired those around me to think bigger and push boundaries.
By leading with creativity, I have given colleagues, clients, and industry professionals the confidence to embrace bold ideas and execute them flawlessly. I lead with authenticity and integrity, setting a powerful example for those I work with. I cultivate a culture of trust, encouraging teams to take ownership, think outside the box, and exceed expectations. Through mentorship and collaboration, I have guided others in their professional growth, helping them develop the skills, confidence, and vision needed to succeed.
Beyond leadership, my commitment to innovation has shaped the way events are designed and experienced. I have empowered clients by transforming their visions into reality, creating immersive moments that leave lasting impressions. By pushing the limits of creativity and execution, I have elevated not just individual events but the industry as a whole.
How do you see the events community evolving?
The events community is evolving toward more immersive, personalized, and sustainable experiences. Technology will continue to play a pivotal role, with virtual and hybrid events offering broader accessibility while maintaining the high-touch experiences people crave. Attendees will expect more than just a gathering—they’ll seek unique, sensory-driven experiences that engage them emotionally and connect them to brands in deeper ways.
Personalization will be at the forefront, with events tailored to individual preferences, ensuring every attendee feels seen and valued. Sustainability will also become a non-negotiable expectation, as the industry adopts greener practices and focuses on reducing waste, while maintaining exceptional experiences. In essence, the events community will continue to grow more innovative, inclusive, and conscious, creating experiences that are not only unforgettable but also responsible and impactful.
What could future generations of leaders learn from your journey?
The future generation of leaders can learn from my journey that success comes from embracing individuality. Authenticity is key, and it’s that uniqueness that will set you apart. Success isn’t found by following a template, but by trusting your instincts and developing your own leadership style. One of the most valuable lessons is to always go the extra mile. Most people don’t, but that’s what creates unforgettable experiences and builds trust with clients and teams alike.
Never settle for the minimum; aim to exceed expectations at every turn. Finally, don’t fixate solely on the dollars and cents or the end goal. The journey is about the people, the experiences, and the memories you create along the way. Cultivate meaningful relationships, focus on providing value, and the success will naturally follow. Leadership is about making a lasting impact on everyone around you.
Charlotte Leo, director, meetings management solution design, BCD Meetings & Events
What are the three words that define your legacy?
Curious. Evolving. Driven.
How have you empowered others?
I’ve helped give our account management and sales teams tools to frame and drive strategic conversations. This elevates our ability to service our customers as trusted partners and drive value back to their organizations. The goals for each organization’s meetings program differ, and the priorities for each could be cost savings, duty of care, risk mitigation, attendee experience, sustainability, plus many others. We strive to understand these and design meetings programs that show value in a quantifiable way. SMM (Strategic Meetings Management) is ready for a shake-up, and I hope to be part of that movement.
How do you see the events community evolving?
Smaller, organic groups of event professionals are coming together to discuss real problems and solutions. This could be facilitated by working groups or communities set up to serve this purpose.
What could future generations of leaders learn from your journey?
Don’t be afraid of being bold with your ideas and solutions. Always challenge the status quo and put a stake in the ground. It starts the conversation, which in itself is important!
Courtney Mesmer CMP, DES, CED, vice president of event programming and experience, U.S. Travel Association
What are the three words that define your legacy?
Bold. Creative. Resilient. Bold enough to take risks, creative enough to make the process fun and resilient enough to learn, adapt, and keep moving forward.
How have you empowered others?
I empower others by encouraging innovative ideas, embracing fresh perspectives and making the process enjoyable. The best innovations happen when people feel safe to experiment, take risks and challenge the status quo. I strive to create an environment where “What if?” is the starting point, not a roadblock.
Trust is key. I give people the space to own their ideas, make decisions and push boundaries. When they succeed, I celebrate their wins—big and small. And when things don’t go as planned, I don’t see it as failure; instead, I ask, “What did we learn?” Every challenge is an opportunity to grow.
True empowerment isn’t just about achieving results—it’s about fostering curiosity, creativity and the confidence to take risks. I believe that when people feel supported and valued, they produce great work and enjoy the journey along the way.
How do you see the events community evolving?
The events world is evolving fast, and people expect more than just great content—they want engaging, personalized experiences that feel seamless and meaningful. Technology is making events smarter, from AI-driven content curation to real-time engagement tools. But at the end of the day, it’s still all about human connection.
Sustainability and inclusion aren’t just buzzwords anymore—they’re real priorities. Attendees want events that bring in diverse voices and make a positive impact, whether that’s through greener practices or more accessible programming.
While technology makes events more dynamic, the real magic still comes from human connection. The future is about striking the right balance—using innovation to enhance experiences without losing the personal touch that makes events truly memorable.
What could future generations of leaders learn from your journey?
The future generations of leaders should embrace experimentation, take smart risks and welcome failure as part of the process. Some of the best ideas emerge from trying something new, learning from setbacks and adapting quickly. Innovation doesn’t happen by playing it safe—it happens when you push boundaries and challenge the status quo.
Through my journey, I’ve learned that success isn’t about having all the answers from the start. It’s about staying curious, listening and being open to pivoting when necessary. I’ve made plenty of missteps, but each one has been an opportunity to learn and grow. With any new initiative or idea, I always remind myself: sometimes it works, and sometimes we grow.
Above all, resilience is key. Change is hard, and I’ve seen too many people give up too soon, choosing “better sameness” over bold progress. When you feel like giving up, remember this: the game is always on—whether you’re in it or on the sidelines, whether you feel ready or not. The best leaders lean in, stay in the game, and keep moving forward.
Liz Nacron, president of creative and production, Live Marketing
What are the three words that define your legacy?
Integrity, authenticity and resilience—these three words sum up not only my legacy but also the legacy I want for the agency I lead.
How have you empowered others?
In my role at Live Marketing, I have continuously supported hiring people who have had little to no experience in the events industry. If I see the right attributes in a person, I want to help them find their strengths and, most importantly, enjoy the work they are doing for us. I invest in them, support them, get to know them and root for them to succeed personally and professionally. I ask people for a lot and invite them to do it their own way, as long as the work gets done. Mistakes happen, but as long as there is learning from those mistakes, that is what I value the most. Outside of my company, I am an active member of an industry association and, similarly, I seek out opportunities to give the next generation opportunities to get involved, learn and shine.
How do you see the events community evolving?
It feels like we are coming together more than ever…brands, agencies, associations, etc. Of course, there is competition, but Covid felt like a reset to the playing field and humbled all of us. We are less scared of change and see the value in pushing the envelope (internally and for our customers). I don’t think any of us want to go back to the “way it was.” Those of us who survived the pandemic have now chosen to stay in the events community and want to see it succeed.
What could future generations of leaders learn from your journey?
You don’t have to have an MBA to become a leader. Ask for opportunities that feel outside your lines, ask for feedback and know that missteps will happen along the way. Use those missteps as a drive to do better and commit to that. You will have to make personal sacrifices at times but if you love what you do it will be worth it in the end. That said, rest, reflection and self care are critical to career longevity.
Samantha Nicastro CIS, head of business development & partnerships, SITE
What are the three words that define your legacy?
Passion. Perseverance. Empathy.
How have you empowered others?
I empower others by creating a supportive and open environment where they feel comfortable sharing their thoughts and challenges. By actively listening and offering guidance, I help individuals build confidence and make informed decisions. I encourage people to express their ideas and perspectives, knowing that their input is valued and respected. Whether it’s providing assistance with a difficult situation at work, offering a fresh perspective on an idea or simply being there to listen, I ensure that others have the space and support they need to grow.
My approach is rooted in genuine empathy—allowing people to feel heard and understood, which in turn fosters a deeper sense of trust and collaboration. Ultimately, I strive to create an environment where individuals feel empowered not only to contribute but to thrive, knowing they have the support and encouragement they need to succeed.
How do you see the events community evolving?
Post-Covid, there is an even greater desire for people to meet and connect in person. To foster ideas, gain new perspectives and create a sense of community and culture. Especially within the incentive space, attendees are craving authenticity, uniqueness and an opportunity to create meaningful connections. Attendees want more impactful experiences that build a sense of belonging and community. For example, an incentive activity could be a cooking class but enhance it by visiting a local farm to meet the vendors, select the produce, choose your eggs and then the group would come together for the cooking class. It’s authentic, memorable and experiential.
I also believe events will be a platform to discuss issues on mental health and well-being. The events industry can be stressful, so not only will event organizers plan to incorporate a “meditation lounge” into their programs but also offer an environment in which attendees can feel a sense of calm—that they are supported and comforted when discussing these issues in a safe space.
What could future generations of leaders learn from your journey?
Future generations of leaders can learn from resilience and perseverance. Life will always present its challenges—ups and downs, hardships and obstacles. But perseverance is what separates great leaders from the rest. A truly successful leader doesn’t just navigate these difficulties but grows through them, finding ways to adapt with every setback. Even in moments of adversity, when a leader is at her lowest, she pushes forward, learning and evolving.
These obstacles aren’t setbacks; they are opportunities for growth, teaching invaluable lessons that shape the leader’s character. Often, the hardest moments lead to outcomes greater, more powerful and even more impactful than what was originally imagined. The strength to persevere transforms the journey, sometimes revealing paths far more rewarding than one could have envisioned at the start.
Sara Olán-Peterson CGMP, HMCC, AI-Certified Event Professional, owner & event principle, Convene OPS
What are the three words that define your legacy?
Automate. Educate. Elevate.
How have you empowered others?
It’s profoundly rewarding to witness the transformation when fellow professionals discover how technology can enhance their natural talents. Their success stories illuminate the possibilities—colleagues who have found renewed purpose and excitement through embracing efficiency and innovation.
Time and again, I’ve seen the remarkable shift as professionals move from technology hesitation to confidence. What begins as individual growth ripples outward, as these newly empowered professionals eagerly share their discoveries and knowledge with their teams, colleagues, friends and family, creating a natural cascade throughout our community and beyond.
What makes each journey meaningful is its uniquely personal nature. Each person brings their own vision of success—whether that’s delivering more impactful gatherings, achieving work-life harmony, or mastering new skills. I help light the path forward by sharing practical tech insights in digestible portions, creating a safe space for questions at any knowledge level and offering proven solutions that truly serve our beloved industry.
By fostering an environment where curiosity is celebrated and growth is supported, we’re elevating our industry while honoring the distinctive strengths each person brings to the table. True empowerment comes from giving others the tools to forge their own path to success.
How do you see the events community evolving?
The events industry is shedding its traditional skin, revealing a more dynamic and powerful future beneath. As the art and science of our craft converge, technology steps beyond its supporting role to become an intelligent partner that handles the complex backend operations that once consumed our time and energy.
At our core, we are doers and producers. Yet, one of the most significant shifts I see is our transition from being constant outputters to becoming strategic reviewers. As AI assistants become more sophisticated, they’re not just handling routine tasks—they’re becoming thought partners, generating initial content and solutions for our review. This shift allows us to elevate our role from creators to curators, ensuring quality while reclaiming valuable time.
The future of events lies in this strategic balance of technology and human connection. As AI and automation integrate into our workflows, we’re finding new ways to be creative and impactful, focusing our expertise where it matters most—on the people in front of us rather than the endless stream of emails and action items. By understanding where technology can best support our work, we’re free to strengthen the relationships and personal connections that truly drive meaningful success in our industry.
What could future generations of leaders learn from your journey?
As a Hispanic entrepreneur and first-generation high school and college graduate, I’ve learned that innovation thrives when different perspectives converge. Throughout my journey, I’ve seen how sharing both successes and challenges openly creates pathways for others to grow and succeed.
When exploring new technologies or tackling complex projects, this straightforward approach has proven invaluable. By being transparent about the learning process, we break down barriers and create practical solutions that work for everyone.
To future leaders: Trust in your unique way of seeing things. Every fresh perspective brings new possibilities to our industry, whether you’re exploring emerging technologies or finding better ways to handle traditional tasks. The key is to stay curious and open to learning from others. I’ve found some of my best solutions came from simply sitting down with colleagues who approach challenges differently than I do.
Remember, at its heart, our work is about people. While technology gives us amazing tools to work smarter, it’s our ability to connect with others and build meaningful relationships that truly make a difference. Let innovation amplify your natural talents and create space for what matters most to you.
Lauran Peoples, director of sales, marketing & business development, Visit Richmond, VA
What are the three words that define your legacy?
Authentic. Conscientious. Resilient. A legacy in the making that is rooted in integrity, meaningful connections, the courage to grow and evolve through challenges and leaving every person, place and thing better than it was found.
How have you empowered others?
I believe I’ve empowered others, especially women, by living as proof that you are your own best thing, even when life has left you a little weathered, a little worn and a little undone. I’ve learned that joy isn’t something you earn. It is a birthright and something you claim, not just in the quiet moments but in the pursuit of your ambitions, your passions and your purpose.
In both life and work, I’ve embraced the idea that success isn’t just about resilience, but also about self-compassion. You don’t have to sacrifice yourself to achieve, and you don’t have to earn rest to deserve it. I hope I’ve empowered others to be kind to themselves in every space they occupy, to set bold goals without losing themselves in the process and to create space for joy, rest and care—not as an afterthought, but as a constant that fuels both personal fulfillment and professional success.
How do you see the events community evolving?
The events community is shifting toward value-driven partnerships that prioritize alignment over transactions. Organizations are looking beyond rates and dates to build relationships that reflect shared vision, values and purpose.
Globally and locally, we are more connected than ever. That connectedness creates an opportunity to design intrinsic, meaningful experiences that extend beyond attendees to impact both the organization and the host destination. Events are no longer just about gathering. They are about creating moments that immerse, engage and leave a lasting imprint.
This evolution challenges us to rethink how we collaborate and design experiences that resonate on a deeper level. Success will be measured not just by attendance but by the authenticity, sustainability and impact of the connections we foster.
What could future generations of leaders learn from your journey?
I think future generations of leaders could learn from my journey that the story you live is much more important than the one you tell. Authenticity, conscientiousness and resilience are not just personal values—they are leadership principles. And success isn’t about fitting into a mold. It’s about showing up as your true self, making intentional choices and staying rooted in what matters.
I think they could also learn that sometimes leadership is about strategy, but it’s about people. Relationships aren’t transactional; they are the foundation of meaningful and transformative impact. Prioritizing connection, trust and shared purpose creates stronger teams, partnerships and a stronger sense of self. The best leadership, in my experience, fosters personal dignity.
Resilience isn’t just about perseverance. It’s about acceptance, growth and renewal. Challenges will come—sometimes relentlessly. But the ability to adapt, learn and evolve is what sustains long-term success. The most impactful leaders embrace change, lead with integrity and create space for others to stumble, reflect and rise.
Finally, I think they can learn that you are your own best thing. Your worth isn’t defined by circumstances, titles or external validation. Build a life and career that reflect who you are, not who you think you should be. That’s where real leadership begins.
Robin Preston CEM, DES, managing director of events, American Institute of Architects
What are the three words that define your legacy?
Family. Mentorship. Empowerment.
How have you empowered others?
Throughout my career, I have had the privilege of leading and mentoring many talented individuals in the business events industry. My approach to leadership and mentorship has always centered on empowerment, encouraging others to find their voices and contribute their ideas. I believe that when people feel valued and heard, they thrive. By providing them with the autonomy to make decisions, I’ve seen them grow in confidence and capability, transforming challenges into opportunities.
I strive to lead by example, demonstrating the importance of collaboration and strong networking. I actively help my mentees build connections within the industry, fostering relationships that will support their careers long after our time together. Witnessing their success is the most rewarding aspect of my journey. Knowing that I’ve played a role in shaping the paths of others and empowering them to achieve their goals fills me with pride.
It’s not just about producing exceptional events; it’s about creating a legacy of leadership excellence and support that continues to inspire others to reach their full potential. I am committed to nurturing the next generation of leaders, ensuring that they are equipped with the skills and confidence to excel in this dynamic industry.
How do you see the events community evolving?
I envision the business events industry evolving significantly as new technologies continue to emerge and reshape our landscape. These advancements are not just tools; they complement our efforts, enabling event planners to work more efficiently and achieve greater results with fewer resources. As we embrace these innovations, we also witness the rise of GenNext, who are now stepping into leadership roles and infusing the industry with fresh ideas and vibrant energy. They bring a dynamic perspective while still valuing the foundational principles that have driven our success.
Moreover, I believe that the emphasis on diversity, inclusivity, accessibility, and sustainability will be paramount in shaping the future of our industry. As we connect and engage with a broader range of voices and perspectives, including global viewpoints, we will create richer, more meaningful experiences for attendees. Accessibility will ensure that everyone can participate fully, breaking down barriers and fostering a sense of belonging. The focus on sustainable practices will not only enhance our events but also resonate with the values of the next generation. Together, these elements will propel us forward, ensuring that the business events industry remains innovative, relevant, and impactful in the years to come.
What could future generations of leaders learn from your journey?
As I reflect on my three decades in the business events industry, I hope future generations of leaders can draw valuable lessons from my journey. At the core of my success has been a deep sense of curiosity and an openness to learning. Embrace every opportunity that comes your way; when one door closes, another opens. Cultivate partnerships and build a strong network—create your own personal board of directors, a small group of trusted individuals you can lean on for support and guidance.
Throughout my career, I’ve been receptive to diverse experiences, from finance and budget management to strategic planning and marketing. Stay curious, be kind, and remember that while this industry is vast, it’s also tightly knit. Authenticity is key; allow yourself and others to be genuine. Meet people where they are, motivate them, and help them succeed. Don’t forget to have fun along the way—work hard, play even harder, and take pride in what you do. Above all, be grateful for the journey and the connections you make. By embodying these principles, you’ll not only thrive but also uplift those around you, creating a positive impact in our industry.
Ellie Scott, head of content strategy, IMEX
What are the three words that define your legacy?
Empathy. Creativity. Love.
How have you empowered others?
My mantra is lead by example. I always say work hard and be open about what lights you up. You may not always get to work on those things. But in my experience the right opportunities have a way of finding you!
As a manager it’s important to be open with those around you. And as a working Mom of two daughters, it’s not always easy to keep things in balance. When life shifts, I try to be transparent with my colleagues about challenges I’m facing at home or work.
I believe in modelling good leadership and keeping things real is important. It opens the conversation for others to do the same. I’ve been on a fitness and well-being journey for the last 5 years. I love evangelizing about female strength training, sleep optimization and healthy eating to anyone who’ll listen! I can see the positive impact on all aspects of my life.
I’m a founding member of the 12-year-old Green Squad at IMEX which now has representation from all 7 departments. I’ve encouraged others in the group to create initiatives such as the IMEX People & Planet Pledge and sustainability campaigns to engage the global events industry.
How do you see the events community evolving?
I see the events community evolving into a very human centric place. Since Covid, we’ve become more aware of our human needs and the importance of personal well-being and growth. The previous lines between work and home life don’t exist anymore.
When we’re thinking about the future of events, we want to ensure we’re looking at our communities in a very holistic way. Firstly, how can we thoughtfully plan for and meet our communities’ human needs. And secondly how can we help exceed those needs, so people thrive at our events, and beyond. Be that through learning opportunities, an unforgettable experience or a beautiful new connection. At a time when people are feeling socially disconnected, live events will become places to find new connections–and even opportunities to reconnect with ourselves.
What could future generations of leaders learn from your journey?
I started working as event coordinator on international pharmaceutical events at age 23. I took every travel opportunity available and forged deep friendships with my colleagues–some are still going strong 20 years later!
15 years with IMEX has meant many growth opportunities, but I’ve also created chances for myself. By following my instincts and passions, these have often transferred into my work. When you’re open about issues that mean something to you, that energy becomes contagious and can flourish into a new project or partnership.
Creativity is one of my core values. I always have my radar open for new inspirations. I’m one of four sisters, who all work in different sectors, spanning architecture, retail design and the music industry. I love hearing about their work and relish the crossovers I can bring to my role. Look outside your lane and ask ‘what if we applied this idea to our sector, how could that work…’ Our team is multi-generational–my mentor is 15 years older and I learn so much from her about life all the time. Value relationships with all ages, seek out special people who believe in you and are prepared to invest time in you.
Angie Smith, CEO, InVision
What are the three words that define your legacy?
Hype-girl: I thrive on supporting and uplifting those around me. I genuinely believe in celebrating others’ achievements and potential, whether it’s a colleague’s successful project, a friend’s milestone or a team’s hard work.
Integrity: For me, integrity involves doing the right thing, even when it’s difficult or when no one is watching.
Inclusive: Ultimately, my goal is to create an environment where trust and mutual respect thrive, which fosters long-lasting inclusive environments that drive teamwork and better, more innovative ideas.
How have you empowered others?
I empower others by creating a supportive and inclusive environment where everyone feels valued and heard. As a hype girl, I actively celebrate the achievements and strengths of those around me, encouraging them to pursue their goals with enthusiasm and confidence. I believe that recognition plays a crucial role in inspiring motivation—and I strive to uplift others at every opportunity.
Operating with high integrity means I build trust through honest communication and accountability. I ensure that my support comes from a genuine place, fostering authentic relationships that encourage collaboration and growth.
Inclusivity is at the heart of my empowerment approach. I recognize that everyone brings unique perspectives and talents to the table. By embracing diversity, I create a space where all voices are included, and everyone can contribute their ideas. This not only empowers individuals but also strengthens the entire team.
Ultimately, my goal is to inspire others to believe in themselves and their capabilities, helping them realize that they have the power to make a meaningful impact.
How do you see the events community evolving?
The events community is undergoing a profound transformation—one driven by deeper human connection, innovation and a renewed focus on audience experience. We’re moving beyond logistics and execution to creating intentional, inclusive spaces where people feel seen, heard and inspired. Technology is helping us push creative boundaries, but at the heart of it all, events remain about people—fostering meaningful relationships and sparking ideas that drive change.
Collaboration is more essential than ever. The strongest events are built by high-performing teams that embrace diverse perspectives, share knowledge and challenge convention. Mentorship and community-building will play a key role in shaping the next generation of event leaders, ensuring we continue evolving with agility and purpose.
Looking ahead, data will empower us to craft even more personalized, immersive experiences while sustainability will remain a driving force, challenging us to design with impact and responsibility. The future of events isn’t just about gathering—it’s about creating transformational moments that leave a lasting imprint. And that future is bright.
What could future generations of leaders learn from your journey?
Future generations of leaders should understand that there’s no straight path to success in life. No amount of training can create a perfect roadmap for your career. However, one vital attribute can significantly accelerate your journey: curiosity.
I encourage you to seek out what ignites your curiosity and immerse yourself in those pursuits. Embrace the unknown, ask questions and explore diverse perspectives. Curiosity opens doors to new opportunities, fosters creativity and encourages continuous learning.
By nurturing your curiosity, you will not only enhance your skills but also discover unique paths that resonate with your passions. Remember, it’s the journey of exploration and discovery that ultimately shapes your leadership and influences those around you.
Chantal Sturk-Nadeau CDME, vice president, Spark, and vice president, PCMA Insights
What are the three words that define your legacy?
Impact. Integrity. Inspirational.
I have been told that I’m a trailblazer, consistently pushing the envelope and setting new standards. Three words to describe me could be impact, integrity and inspirational. My legacy is one of visionary leadership, positive change and lasting influence in the business events and tourism landscape.
How have you empowered others?
Throughout my career, I’ve been passionate about empowering others in the tourism and events industry. As a high-level executive, I’ve had the privilege of mentoring countless professionals, helping them grow in their roles while pushing their limits. My leadership roles at Destination Canada and Tourism Winnipeg have allowed me to put Winnipeg and Canadian tourism businesses on the map, empowering them to shine globally.
I’ve frequently shared insights through speaking engagements, equipping others with valuable industry knowledge. My collaborative and passionate approach has fostered partnerships across sectors, bringing diverse groups together to achieve common goals. By driving industry transformation, I’ve encouraged innovation and adaptability among my peers.
I’ve engaged with communities to empower local and national organizations, helping them leverage tourism for economic growth. My work in facilitating international partnerships has opened doors for my team and partners to shine on the world stage.
Given my diverse background, I’ve been a champion for inclusivity, empowering underrepresented groups in our industry. Through my various roles, I’ve consistently focused on lifting others up, creating a ripple effect of empowerment across the tourism and events sector.
I believe my career exemplifies the power of leadership that focuses on enabling and inspiring others to reach their full potential. It’s been incredibly rewarding to see the positive impact this approach has had on others.
How do you see the events community evolving?
As a veteran in the events industry, I’m excited about our future. I believe we’re heading towards a more connected, inclusive and innovative landscape. We’ll see a seamless blend of physical and digital experiences, creating “phygital” events that break geographical barriers. Sustainability will become non-negotiable, with carbon-neutral gatherings setting the standard.
I envision AI and big data revolutionizing personalization, tailoring experiences to individual preferences. Wellness will be integral to event design, not just an afterthought. We’ll embrace a mix of micro-events and larger conferences, all with robust digital components.
Diversity and inclusivity will be at the forefront, shaping everything from speaker selection to content creation. I see events evolving into year-round communities, fostering continuous learning and engagement.
As leaders, we’ll need to stay agile, embracing new technologies and ideas. We’ll be challenged to create experiences that are not just memorable, but transformative. It’s a thrilling time to be in events, and I’m pumped to be part of this evolution, pushing boundaries and redefining what’s possible in our industry.
What could future generations of leaders learn from your journey?
Throughout my career, I’ve learned that true leadership is about pushing boundaries and coloring outside the lines. As a trailblazer in the events industry, I’ve embraced change, taken calculated risks and consistently challenged the status quo. I believe future leaders should cultivate a mindset that’s not afraid to break the mold and explore uncharted territories.
Building a strong network has been crucial to my success. I’ve always sought to connect with diverse individuals across industries, understanding that innovation often springs from unexpected collaborations. Leading with authenticity and integrity and never stopping the learning process have been cornerstones of my approach.
I’ve learned that balance is key. While pushing limits professionally, it’s equally important to maintain personal well-being. This equilibrium has allowed me to sustain my passion and drive throughout my career.
Giving back and mentoring the next generation of leaders is something I’m deeply committed to. I believe in reaching back and helping others up the ladder, fostering a culture of support and growth.
Remember, leadership isn’t just about being in charge. It’s about inspiring others, driving positive change and leaving a lasting impact. Stay curious, take risks and always strive to make a difference. That’s been my philosophy throughout my journey as a trailblazer and change-maker.
Lynn Whitehead, vice president of global MCI sales and marketing, Meet Hawai‘i
What are the three words that define your legacy?
Collaborative. Compassionate. Committed.
How have you empowered others?
Part of empowering others is giving them the platform to develop and trust in their voice. Support your team in a way that brings their vision and ideas to the table. Teach them that brave conversations lead to comprehensive solutions. As a leader having the confidence to let others around you shine is not just an attribute, it is necessary to develop strong teams.
At Meet Hawai‘i, I believe in empowering our team and those around us by fostering an environment where every voice is valued, internally and externally. Together, our team fosters an environment where we all take part in open and respectful dialogue crafted in a manner that can be received. “Shift into an energy you want to experience.” The best ideas emerge when people feel heard and supported. Our Meet Hawai‘i goal is to empower ourselves as the creators of a culture of trust, innovation and collaboration, where individuals feel confident to speak up, take risks and grow knowing they will be supported at every step. This culture of mutual respect helps us to authentically deliver the aloha spirit that inherently reflects our islands.
How do you see the events community evolving?
The events industry is becoming more dynamic, inclusive and technology-driven. Sustainability, accessibility, and experiential design are shaping the future of meetings, with planners prioritizing eco-conscious practices and immersive, engaging experiences. Hybrid events will continue to evolve, balancing in-person connections with digital innovation to maximize reach and impact.
We are at a pivotal time, where sustainability and regenerative tourism are no longer just aspirations but necessities. I feel fortunate to be part of a destination that leads this conversation. Now, more than ever, it is imperative that we all come together, collaborate and accelerate the adoption of sustainable and regenerative practices.
While face-to-face meetings undeniably have an environmental impact, they also serve as catalysts for meaningful connections, fostering dialogue and innovation that drive real solutions. I’m grateful to be in an industry that is committed to uncovering new ways to minimize our footprint while maximizing our positive impact.
What could future generations of leaders learn from your journey?
One of the most valuable lessons I’ve learned is that leadership is about service–lifting others, embracing change and staying passionate about your mission. Success in this industry isn’t just about securing business; it’s about building relationships, fostering trust and delivering value that extends beyond a single event.
I encourage future leaders to seek mentorship and remain lifelong learners And for those of us who have been at this awhile, reverse mentorship is crucial to staying relevant. Our industry is always evolving and adaptability is key to long-term success. Embracing collaboration, staying open to innovation and maintaining a people-first mindset will set the foundation for meaningful impact.
Most importantly, I’ve learned that challenges are opportunities in disguise. Every obstacle presents a chance to innovate and grow. Do I want the growth to slow down sometimes? Of course! But by summoning up the courage to approach each experience with resilience, integrity, and enthusiasm, future leaders can shape a meetings and events landscape that is inclusive, forward-thinking, and transformative. Leaning in is worth it.
Kris Wolcott CAE, IOM, vice president, business development, RIMS
What are the three words that define your legacy?
Humor. Strong work ethic. Trust.
How have you empowered others?
It is so easy to get into our focus area of our job and be siloed. When I went through both the CAE and IOM programs, those programs took me out of my sales focus, opened my eyes and educated me about all areas of an association and how every single focus area impacts the organization. Since going through the programs, I have made it a priority to share those experiences with colleagues and direct reports and encourage them to pursue the professional designation/certification that best aligns with their goals.
By learning beyond your skill set, you become a stronger professional. Also, one of my biggest career pet peeves is to be micromanaged, as I strongly feel that just kills an employee’s spirit. I give my direct reports the space to “own their job” with the knowledge I am here if they need a sounding board, brainstorm ideas and also have challenging conversations when needed.
How do you see the events community evolving?
Face to face is key for the events community but I think there will be a shift in some industries of less focus on an exhibition hall and more focus on opportunities for organic conversations and connections. What will the tradeshow floor look like in five years, in 10 years? As conference planners and leaders, we need to understand this shift and respect it and ensure we are creating new opportunities that attendees are excited about, respond to and find value in. This also applies to the supplier partner side.
I think gone are the days where companies are okay with just having their brand displayed. The measurement of ROI for supplier partners is much higher and organizations need to listen to their suppliers and what are their key goals and metrics. Organizations cannot take their supplier partners for granted and expect them to return at the same revenue commitment year after year.
What could future generations of leaders learn from your journey?
In the middle of our careers, my husband and I decided to quit our jobs, take a sabbatical and travel the U.S. with our daughter. Our parents thought we were crazy because we were rocking our careers, but you never know what the future holds, and we wanted to make the memories with our daughter. This adventure was completely out of my comfort zone as I’ve never been camping, am Type A and a planner.
I learned quickly that you cannot plan for all the things that can go wrong with a 39′ fifth wheel on a road trip. What this experience taught me was how to be comfortable with being uncomfortable and how much I grew from that challenge. After a year and a half on the road, I re-entered the workforce as a different person. I would encourage future generations of leaders to always challenge themselves, no matter how uncomfortable it may be. It is crucial to not become complacent in your career or life.
