Jill Blood, vice president, deputy general counsel, Maritz
What are the three words that define your legacy?
Humor. Accessibility. Approachability.
How have you empowered others?
My hope is that by merging my industry knowledge with my legal expertise, I make the complex legal issues impacting our industry more accessible and understandable for non-lawyers. Legal topics are often stressful, intimidating and boring, but they don’t have to be.
Bringing together large groups of people to meet in person is inherently somewhat risky, but there are so many easy steps planners can take to understand and mitigate that risk. I’m passionate about taking complex legal topics and translating them into digestible takeaways that can help empower meeting planners in their day-to-day work.
How do you see the events community evolving?
Read More: Take 5: Future-Proofing Contracts with Jill Blood
In the years since the pandemic, the events community has evolved to be more risk-averse with more detailed contracts, so preemptive and thoughtful risk mitigation strategies are a must. These trends won’t go away completely, but I believe the community will continue to evolve to balance risk mitigation and robust contracts with strong relationships and honest dialogue.
I encourage our teams to “not get the lawyers involved” too early and instead have honest and collaborative discussions prior to resorting to legal remedies. As the pain of pandemic cancellations continues to fade, I believe we’ll see more of a return to that “relationship first” approach. That said, in a time with rapidly evolving regulations and laws impacting the industry, it’s not time to delete your lawyer’s number from your Rolodex just yet.
What could future generations of leaders learn from your journey?
One of the most important lessons I’ve learned in my career is the power of authenticity. At the beginning of my career, I believed that because legal topics are serious (and often boring), training and discussions around those topics also had to be serious (and often boring). Over time, I realized that people don’t do their best listening or learning while being intimidated or bored. When I started infusing my own personality and humor into legal trainings, not only was I having more fun, but people were paying closer attention and retaining more of the content. It was a lesson for me that not only can you bring your authentic self to a professional setting, but often the results will be better when you do.
Cathy Cartier, president & CEO, Visit SLO CAL
What are the three words that define your legacy?
Collaboration. Storytelling. Strategy.
These three things have shaped my legacy, elevating destinations and strengthening community ties to create lasting impressions.
How have you empowered others?
As a chief marketing officer (CMO) and now CEO, my superpower has been fostering collaboration by treating contracted agencies—advertising, social media and public relations—as integral team members. This approach begins with respectful communication, ensuring that each agency understands their role within the broader vision and strategy. By setting clear expectations and maintaining transparency, I create an environment where creativity can flourish and agency partners feel empowered to share their ideas and expertise.
Respectful and open communication isn’t just about delivering feedback—it’s about actively listening to agency partners, valuing their insights and encouraging a two-way dialogue. This builds trust and mutual respect, which leads to stronger partnerships and more effective storytelling. When agencies feel like they are part of a cohesive team, they are more motivated to go the extra mile, driving innovative solutions and better results.
Ultimately, fostering collaboration not only strengthens these external relationships but also ensures that the marketing strategies we implement are aligned, effective and continuously evolving. This approach has been crucial in achieving successful outcomes for both the Las Vegas Convention and Visitors Authority and Visit SLO CAL, as well as in my transition to leading the company as CEO.
How do you see the events community evolving?
As the events community continues to evolve in SLO CAL and across the industry, I see a future where destination marketing organizations (DMOs) play a pivotal role in shaping events and meeting spaces. With the challenges posed by space limitations in certain regions, like SLO CAL, meeting space is not always abundant. However, I firmly believe that with smart leadership, radical collaboration and innovation, DMOs can work closely with the hospitality sector to develop flexible and nimble strategies that meet the needs of the events community.
The key lies in fostering partnerships with local venues, hotels and service providers to identify creative solutions that maximize existing spaces, repurpose unconventional areas and utilize technology to enhance the meeting experience. By focusing on innovation and flexibility, we can transform challenges into opportunities, offering more tailored and scalable event solutions.
Collaboration is central to this evolution. By building stronger relationships with local stakeholders, we can ensure that the events community remains agile and able to adapt to shifting demands. By tapping into the power of experiences unique to their region, DMOs can expand the reach of events while maintaining a personal, authentic touch.
What could future generations of leaders learn from your journey?
Future generations of leaders can learn from my journey the importance of fostering collaboration, valuing diverse perspectives and maintaining respectful communication. By treating contracted agencies as true team members, I believe that throughout my career I’ve demonstrated that leadership is not about hierarchy but about creating an environment where every voice is heard and valued. This approach empowers partners, fosters creativity and leads to more innovative solutions.
My journey also underscores the power of strategic storytelling in building lasting connections with audiences. The ability to connect emotionally with people through compelling narratives is a critical skill that transcends marketing and applies to all forms of leadership. Leaders must understand the long-term impact of their words and actions and how they shape the legacy they leave behind.
Finally, the ability to balance strategy with flexibility has been key. Leading with a clear vision while remaining adaptable to change has allowed me to evolve from CMO to CEO, always staying focused on outcomes but open to new ways of achieving them. Future leaders can learn that success is not only about vision, but also about collaboration, respect and the ability to evolve while remaining true to core values.
Kristi Cline, executive creative director, PRA Business Events
What are the three words that define your legacy?
Passion. Integrity. Imaginative.
How have you empowered others?
I firmly believe in the power of collective collaboration and the magic that can come out of a group of people coming together. My favorite place to be is in a room or conversation with a bunch of smart ideating people. I believe that each person has powerful creative things to bring to the conversation no matter their background, time in the business, or skillset. I encourage the folks I lead and work with to take risks and not be afraid to try something new.
I firmly believe there are no bad ideas or suggestions. One idea you think is bad may be the springboard needed to come up with the exact perfect answer or idea. I made a commitment long ago to wake up every day and pour back into the folks around me as a sort of payback to those that did the same for me. If I have the opportunity to speak with you, I want you to leave that interaction feeling heard, seen, supported, encouraged and a little more positive than you were before we spoke.
How do you see the events community evolving?
When I started my career, I had a landline and a mailbox. My events community was my Google. I relied on them to help me problem solve for our clients and we offered amazing, personalized services that made our planners job easier. Today, I walk around with a magic telephone in my pocket that can tell me where to get, do, or see anything I want, immediately. Our community today is made up of both of these distinct and wonderful groups of folks. We have the ability to cross pollenate to bring up and entire new generation of event superstars while they keep the industry veterans relevant and forward thinking. We have so many tools and toys at our disposal that allow us to be more creative and productive, but the human factor will always be the binding factor in our industry.
What could future generations of leaders learn from your journey?
First, be a lifelong learner. I have done and experienced so many unbelievable things outside of my events career that I could write a book. I leverage those experiences almost every day. My wide range of experiences has also afforded me a very deep pool of contacts that include everything from blacksmiths to ballerinas.
Second, spend your share of time in the trenches. My time on the floor with our event production teams was the most valuable education for me. Coming into the DMC world from live entertainment, I needed to understand not only how to design for the corporate environment but how to execute from a DMC perspective. I needed to throw linen and strike until 2 a.m. I needed to stand on the curb and dispatch buses. I needed to understand what it took for me to set the team up for a successful event while making sure we hit the goals of our clients. A very astute friend of mine says, “If you aspire to be a great manager in food service, wait tables. If you are on a general manager track, spend time in housekeeping.” I believe that. Third, speak truth with kindness and be your authentic self, people will be drawn to you because of it.
Megan Conway, president & CEO, Travel Portland
What are the three words that define your legacy?
Innovation. Mentorship. Determination.
How have you empowered others?
I am where I am because I had mentors and leaders who gave me time, advice, respect and opportunities to take chances. In turn, I believe strongly that part of my role now is to engage, uplift and support those looking to learn and grow in their existing roles and take on opportunities to advance in their careers.
How do you see the events community evolving?
We know now better than ever that even the best technology and the most engaging virtual events cannot replace the human connection created through in-person events. That said, AI and other technology resources are changing the events landscape at a rapid pace and it is exciting to see meeting and event planners embrace the innovation.
What could future generations of leaders learn from your journey?
A challenge or roadblock is actually an opportunity. I grew the most in my career when I stepped into a higher or different role due to someone leaving a position. In these moments there are opportunities to learn and earn trust, but also to put your fingerprint on the work to show those around you what you can bring to the table.
Norma Dean, director, specialty sales, Delta Air Lines
What are the three words that define your legacy?
Knowledge. Authenticity. Ally.
Knowledge accumulated, learned and shared.
Authenticity in who I am professionally and personally.
Ally as a trusted partner, colleague and friend.
How have you empowered others?
Mentorship internally and externally. Participation in panels, webinars, committees to promote the industry and best practices. Living and working in gratitude which enables me to easily share.
How do you see the events community evolving?
More personalized travel and meaningful meetings/events. People want to feel experiences, be seen, known and have their time valued. The more complex the world becomes the simpler the need exists.
What could future generations of leaders learn from your journey?
Knowledge is power. Relationships matter. Say no so you can say yes. Know your business and be prepared. People you have known circle back in time. Spend your most valuable resource, time, wisely.
Charlene Edwards CMP, director of programs and events, Project Unity
What are the three words that define your legacy?
Selfless. Authentic. Caring.
How have you empowered others?
I empower others through coaching, mentoring and sharing my experiences. Through coaching and mentoring I find that I can help others navigate their situation so that they can make the best decision possible and do so confidently. Confidence, with caution, will affect everything from decision-making to communication and reflect in one’s work effort.
By sharing my experiences, I can help someone mitigate a mistake, navigate unchartered waters and recognize an opportunity that they may not see. I find that when I coach and instruct meeting industry peers who are seeking to obtain the Certified Meeting Professionals (CMP) credentials, they come in the door unsure about themselves and lack the confidence to put in the effort necessary to pass the exam. But once I’ve had the opportunity to coach them, mentor them and share my journey, they are empowered to achieve the CMP certification.
How do you see the events community evolving?
With advancing technology and a new generation entering the workforce and becoming industry leaders, I see the events community growing, becoming more diverse and more technologically driven. More people are entering the meeting and event industry workforce. We know this because industry organizational memberships are back on the rise and more people are entering the field as independent planners or working for organizations. The job market looks good right now!
The industry is more diverse than ever before with planners and suppliers located around the globe. Moreso, our peers share other differences that make us unique whether it be by our abilities, gender race or age. We are planning more culturally diverse programs and events that help foster inclusive environments and create space for belonging. And technology will continue to automate planning functions and streamline processes which lend to event and meeting efficiency and cost savings. The industry is organically evolving, and we have to keep up!
What could future generations of leaders learn from your journey?
What future generations can learn from my journey is how to be flexible, forgiving and humble. My career has been an interesting one that has required me to be flexible. Starting my journey as a Systems Engineer to finding my passion as an event planner has had its challenges from job security to financial stability. There have been highs to celebrate and lows to overcome. But I was persistent in finding my career joy. The road to our point of career satisfaction should come with self-forgiveness and grace.
Things may not always go as planned. Events may not always turn out as we expect. Layoff and world crises will come and go, but we must remember to allow for grace, understanding and forgiveness of ourselves and each other. And when things are going great and we are on top of the world with accomplishments and accolades, we must remember to be humble and always remember who we are at our core. Someone is always watching to see an example of what they, too, can achieve.
Shelli Fine, director of sports development, Reno-Sparks Convention and Visitors Authority
What are the three words that define your legacy?
Respect, Good Deeds, Enjoyment.
How have you empowered others?
Throughout my career, I’ve strived to lead by example—never shying away from hard work and always standing alongside my team. I believe in giving credit where it’s due, empowering colleagues to take the lead while remaining fully engaged in the work myself.
Empowering others also means challenging them to reach their full potential—assigning tough tasks, supporting them every step of the way, and fostering growth through experience. I’ve always encouraged my team to travel, to witness events firsthand, truly immerse themselves in the work and connect with clients in their space.
I also always maintain an open-door policy, where energizing, free-flowing conversations happen daily.
How do you see the events community evolving?
The great thing about the world of sports events is the consistency and similarities that exist throughout the diversity of individuals and competitions. Bidding and winning business is always made easier when you can match an event with the right venue. At the same time, the industry is evolving and producers and planners are navigating challenges together, such as a lack of officials, NIL and DEI policies and the new NCAA landscape. But the heart of sports events remains the same: the competitors, their families, and the spectators who come together to compete and celebrate. That will never change. If you can create an event that is welcoming, exciting, and memorable, you have a strong chance of keeping both your clients and their customers happy.
What could future generations of leaders learn from your journey?
One of my greatest strengths is my diverse background. I’ve been fortunate to experience so many facets of the sports world—from my first role as a public relations manager for major events to working as an event producer at a convention bureau, then running an advertising and marketing firm to promote events, and now serving as a Sports Development Director. Each of these experiences has given me a well-rounded perspective on what truly matters in this industry—what to prioritize, plan for, and ultimately, how to deliver the best possible product for clients.
Seeking guidance from mentors has been important throughout my career. There’s a long list of people who’ve offered me advice and opened doors for me. The people I’ve worked with and learned from have truly impacted my career growth. Their guidance and support have been invaluable, shaping my journey in ways I’ll forever be grateful for.
Marsha Flanagan M.Ed., CEM, president and CEO, IAEE
What are the three words that define your legacy?
Innovation. Collaboration. Impact.
How have you empowered others?
I have empowered others by championing lifelong learning, expanding global opportunities through IAEE’s programs, fostering industry collaboration and advocating for innovation in the exhibitions and events sector. I am proud of the work IAEE has done in providing professionals with the tools, knowledge and networks to grow and succeed.
How do you see the events community evolving?
To make events more inclusive and ready for the younger generation, we must focus on being value- and purpose-driven. The next generation prioritizes meaningful connections, sustainability and professional growth. Events should offer clear ROI, foster genuine community-building and align with causes that matter—whether it’s DEI, environmental responsibility or industry innovation. By designing experiences that are mission-focused, interactive and tech-enabled, we ensure that events remain relevant, impactful and a place where future leaders can thrive.
What could future generations of leaders learn from your journey?
I’ve always believed that learning doesn’t stop once you get your foot in the door. I’ve found that embracing continuous growth is one of the most valuable things you can do in this industry. Always seek to improve.
Our industry is always changing, and it’s easy to get stuck in old ways of doing things. But one of the biggest lessons I’ve learned is how to stay adaptable and open to new ideas.
The people you meet in this industry are invaluable. Don’t underestimate the power of networking and collaboration.
I’ve always been driven by a desire to make a positive impact in areas that matter to me, and help others grow. Do what excites you, but also think about how you can make a difference along the way.
Leadership, to me, is all about supporting others and helping them grow. As I’ve moved through various leadership roles, I’ve learned that leading with empathy and focusing on service is the best way to make an impact. If you can lift others up, you’ll find your own growth, too.
In the end, it’s about being dedicated to what you do, being open to learning and always putting people first.
Kathryn Frankson, global director of event marketing, Money20/20
What are the three words that define your legacy?
Compassionate. Creator. Cheerleader.
How have you empowered others?
I believe so deeply in the talent of this industry. I’ve devoted myself to sharing as much as possible via LinkedIn, networking events, speaking engagements—all with the clear focus of supporting, connecting, cheering on and lifting up those who are eager to do more, change roles, advance in their work and innovate their event efforts. I also make a point to speak to parents, moms and new moms to ensure they have the support they need in navigating work and home life.
How do you see the events community evolving?
We are in a dynamic state of change. Meeting and event experiences have new head winds and new customer demands. The need to innovate in every aspect of events is a tremendous opportunity. The need to attract and retain talent is a tremendous opportunity. The need to invest in and evolve technology and product development is a tremendous opportunity.
What could future generations of leaders learn from your journey?
Never stop learning. If you are curious and committed to growing and evolving, there’s nothing you can’t do. I’ve moved from sales to marketing, grown through three acquisitions, spoken on stage with my four-month-old daughter (phew!)—and I’ve become stronger and more compassionate because of each and every step of the journey.
Aimee Gabel MSOD, senior vice president, events & education, U.S. Travel Association
What are the three words that define your legacy?
Development. Tenacity. Imagination.
Anyone who has worked with me will probably wince when they hear the words, “Could we do this?” and “What about this?” But those words are necessary for big ideas and big changes to manifest into the world rather than dying on the vine. Once we have an idea that challenges the status quo, it takes tenacity to change minds, gather needed resources, and bring the vision to fruition. The proverb is true: if you want to go fast, go alone, but if you want to go far, go together.
Martha Bergmark, Cait Clarke, Ellen Davis, and many others helped me develop my skills and abilities. I was given this recipe from my former bosses, and now I have made it my own and am teaching it to the next generations of leaders. I’m proud to see people that I have mentored making their teams wince today.
How have you empowered others?
I insist on my team focusing on themselves. I know it sounds counterintuitive that to build a high-functioning team you need to encourage narcissistic behavior, but it’s true. Meeting planners never stop, our plates are always overflowing, and we rarely focus on our development. Growth takes deliberate action. It starts with goals, which I am neurotic about. Each team member sets professional goals at the beginning of the year, and we talk about them monthly.
The goals must be the kind that stretch you, encourage you to learn–the things you’re proud of and can put on a resume. Not only do I want to see growth, I want them to see that they have grown, built new muscles, be proud of the work they did with our team and for our organization. I also insist on a healthy life balance. There’s never time to go on that hike or watch your kid’s track meet or clean out that closet. You just need to make the time. In the industry, it’s easy to never focus on ourselves. It happened to me at the beginning of my career, and I swore it wouldn’t happen to my team.
How do you see the events community evolving?
I have had the luxury of a 25-year career that spans services for at-risk women, legal aid for the poor, renewable energy, and travel. At each position, my curiosity about what others are doing has helped me to grow my company’s meetings. Segments of our community–the successful ones–have constantly evolved, adapting the newest technologies, throwing away tired ideas and embracing new ones that better reflect current and future generations of attendees. Meetings that are growing are doing things differently.
Rather than focusing on just themselves and their sectors, they are looking at what others are doing–to what tech, music, the arts and food are doing. The forerunners of gathering people no longer rely on a paid speaker on stage followed by endless breakouts and bad canapes. They stage events that are energetic and dynamic. They insist on personal growth for attendees and white space that allows for creativity. The future of our space will be larger and smaller shows: SXSW and bespoke, 30-person summits. Will the old convention-style meeting ever die? No, but attendees will migrate to shows that have evolved.
What could future generations of leaders learn from your journey?
Journey is the perfect word for my career–traveling from one adventure to another and learning new things at every turn. I learned that success is not linear, and navigating setbacks is as crucial as celebrating achievements. I hope that future generations learn to enjoy the journey, appreciating the setbacks as much as the successes. My career wouldn’t have been as enriching if I didn’t have smart, strong women who surrounded me and were invested in my growth. They were willing to offer advice and to serve as sounding boards. They encouraged me to take risks and hustle to make them successful.
My journey taught me to channel my “what’s next” into thoughtful, deliberate strategic plans that enabled slow/fast growth. If you can identify and mitigate risk, then each year build something new, suddenly you will have gone from two events to sixteen in ten years. Finally, it doesn’t matter what it looks like–having something outside of work is critical. Whether it is a hobby, a spouse you fight with, a cute dog or something else–having things that you love and that love you back ensure that you stay sane.
Carey Goryl CAE, CEO, Association for Advancing Physician and Provider Recruitment (AAPPR)
What are the three words that define your legacy?
Transformative, Empowering, Collaborative
How have you empowered others?
I empower others by creating an environment where people can be at their best. I lead through inspiration and support, not control. When I empower people, I trust them to work when, where and how they want, as long as they deliver results. I provide clear direction and helpful guidance while encouraging them to find their own solutions.
My job is to open doors and remove obstacles. I create opportunities for growth through stretch assignments, speaking engagements, and involvement in high-profile projects. I believe in pushing people beyond their comfort zone while providing the support they need to succeed.
I customize my leadership approach to each person since everyone is motivated differently. Some need frequent check-ins while others thrive with more independence. What matters is understanding what works best for each individual.
I celebrate successes and create space for people to learn from failures. Through open dialogue and mutual trust, I foster an environment where people feel safe to take calculated risks and innovate. When people know they are valued and supported, they achieve amazing things.
How do you see the events community evolving?
The events community is evolving toward something both simpler and more meaningful. While everyone talks about new technologies and formats, I see the future focusing on rediscovering the art of human connection – those small moments in elevators, coffee lines, and shared rides that often create the most memorable conversations.
As event leaders, we need to rethink how we create these connection points without forcing them. This means setting the stage before people arrive, giving them meaningful ways to engage, and sometimes even specific tasks that make interactions feel more natural. We’re not just planning gatherings; we’re orchestrating opportunities for genuine connection.
I’ve learned that sometimes less is more. The magic often happens in the first 24 hours when people are fresh and open to new ideas. Better to leave them wanting more than racing to leave. This means giving our event teams the freedom to experiment, to create breathing room in schedules, and to trust that meaningful connections don’t always need elaborate frameworks.
What could future generations of leaders learn from your journey?
Success in leadership comes from being true to who you are while finding the right mix of courage and wisdom. Early in my career, I discovered that understanding people and fostering connections was my strength. Creating strong relationships and asking tough questions has been key to every success I’ve achieved. So stay curious and keep reflecting. As a leader, you will evolve—give yourself grace, stay focused on the big picture, and remain nimble as nothing stays the same.
The leadership journey can be lonely at times; mine certainly has been. While having your team’s trust is vital, you also need a strong network of peers who understand the unique challenges of leadership. I’ve learned to build close relationships with other executives who offer guidance, share experiences, and sometimes just listen. These connections help you stay grounded and effective.
Remember that taking care of others means first taking care of yourself. Leaders must set clear boundaries and be ready to reset them when needed. Protecting your time and energy isn’t selfish. It’s essential for sustaining the stamina leadership demands.
And just as important as everything else noted, leadership is about creating spaces where others can thrive. When you truly trust your team and let them work in ways that suit them best, you build teams and organizations that last.
Kristin Green, director of sales, Las Vegas, CSI DMC
What are the three words that define your legacy?
Authentic. Dynamic. Memorable.
How have you empowered others?
I have empowered others by creating opportunities that allow individuals to shine, connect and grow within the events industry. Through bold leadership, I’ve inspired confidence, encouraging others to take risks, trust their vision and break barriers. By redefining standards and pushing boundaries, I’ve demonstrated that success isn’t about following trends but creating them. My ability to build community has fostered collaboration, allowing others to rise together. Most importantly, I choose to lead with impact, proving that true innovation isn’t just about elevating experiences—it’s about leaving a lasting impression that inspires others to do the same.
How do you see the events community evolving?
The events community is evolving into a more immersive, tech-driven and purpose-led industry. Experiences are becoming more personalized, interactive and inclusive, with a strong emphasis on authenticity and connection. As innovation accelerates, those who embrace bold creativity, sustainability and digital integration will shape the future of events.
What could future generations of leaders learn from your journey?
From my journey, future generations of leaders can learn that success isn’t just about bold ideas—it’s about showing up consistently, pushing forward with persistence and creating work that holds real meaning. Consistency builds trust and credibility, persistence turns challenges into breakthroughs and meaning ensures that every effort leaves a lasting impact. When you combine all three, you don’t just lead—you transform industries, inspire others and create a legacy that stands the test of time.
How do you see the events community evolving?
The events community is evolving toward more immersive, personalized and sustainable experiences. Technology will continue to play a pivotal role, with virtual and hybrid events offering broader accessibility while maintaining the high-touch experiences people crave. Attendees will expect more than just a gathering—they’ll seek unique, sensory-driven experiences that engage them emotionally and connect them to brands in deeper ways.
Personalization will be at the forefront, with events tailored to individual preferences, ensuring every attendee feels seen and valued. Sustainability will also become a non-negotiable expectation as the industry adopts greener practices and focuses on reducing waste while maintaining exceptional experiences.
In essence, the events community will continue to grow more innovative, inclusive and conscious, creating experiences that are not only unforgettable but also responsible and impactful.
What could future generations of leaders learn from your journey?
The future generation of leaders can learn from my journey that success comes from embracing individuality. Authenticity is key, and it’s that uniqueness that will set you apart. Success isn’t found by following a template but by trusting your instincts and developing your own leadership style.
One of the most valuable lessons is to always go the extra mile. Most people don’t, but that’s what creates unforgettable experiences and builds trust with clients and teams alike. Never settle for the minimum; aim to exceed expectations at every turn.
Finally, don’t fixate solely on the dollars and cents or the end goal. The journey is about the people, the experiences and the memories you create along the way. Cultivate meaningful relationships and focus on providing value, and success will naturally follow. Leadership is about making a lasting impact on everyone around you.
Suzanne Hackman, CDME, director of sales and industry relations, Visit Sarasota County
What are the three words that define your legacy?
Mentorship. Collaboration. Integrity.
How have you empowered others?
I have always been a huge proponent of helping others along the way. I had great mentors that who helped me out in at the beginning of my career, and I believe in paying it forward and helping build those up coming coming up behind me in the industry. Their success is our success, and we want to keep this industry we love so much moving forward.
How do you see the events community evolving?
I believe that technology has always alluded to being our biggest threat, but at the end of the day, no amount of technology can replace the power of face- to- face meetings and relationship building. This is the impactful part of the equation in the meetings industry that keeps this community together and moving forward. Yes, technology is important, and we use it to enhance our in- person meetings, not eliminate them.
What could future generations of leaders learn from your journey?
You cannot be afraid to help others or fear they may take your job. Confidence, integrity and transparency will always win. You ,must be confident in your own abilities to see that helping those blazing the trail behind you will only attribute contribute to your success. Being honest and transparent is not always easy, but in the end, it is what has made me the most successful.
Traci Hopkins, director, events & programs companywide, Long & Foster Companies
What are the three words that define your legacy?
Collaboration. Innovation. Impact.
How have you empowered others?
Providing structure and clarity. My ability to structure and organize meetings ensures that everyone knows their roles, objectives and my expectations. I help our agents feel more empowered to take ownership of event outcomes, knowing that meetings are well-planned and efficiently run, leaving them with clear action direction.
How do you see the events community evolving?
With personalization and attendee experiences. Attendees now expect highly personalized experiences that “speak” directly to them. Whether it’s my tailored agendas, networking events or exclusive content, the personalization aspect keeps my attendees engaged and invested in the event experience.
Also, diversity, equity and inclusion. I feel that our industry is focusing more on inclusivity, making sure that all voices are represented and respected. Making events more accessible for everyone in terms of location and content, and making sure that everyone feels welcome.
We are all starting to take our clients well-being and mental health into account. With the demands of work and life, there’s a growing recognition of the importance of mental health in events. We, as planners, are incorporating wellness activities, breaks and more mindful approaches to event schedules to ensure attendees leave feeling refreshed, not drained.
What could future generations of leaders learn from your journey?
A lot! Talk to people. Get off your device and have a face-to-face conversation or an actual phone call. Attention to detail is key. My success has come from focusing on the goal, anticipating needs and always being prepared for anything that could happen. Be flexible and stay open-minded. You may have great ideas, but it never hurts to hear others’ ideas and opinions. Change is not necessarily a bad thing. Build trust with your clients, attendees and vendors. Take a chance and think outside of the box!
Nicola Kastner, chief executive officer, Event Leaders Exchange (ELX)
What are the three words that define your legacy?
Expert. Connector. Trailblazer.
I’ve spent my career shaping event strategy, creating meaningful connections for my network and pushing the industry forward.
How have you empowered others?
Empowering others has been at the core of my career. Whether through mentoring emerging leaders, sharing knowledge to elevate the industry or creating connections that drive meaningful collaboration, I have always believed in lifting others as I grow.
Read More: Take 5: Nicola Kastner on Passionate Conversation
At ELX, I have nurtured and expanded a community where senior event leaders can openly exchange insights, learn from each other and strengthen their impact. In just eight months, membership has doubled as I have worked to enhance engagement and create more opportunities for peer-driven collaboration and learning.
I often mentor the next generation of event professionals, offering guidance to help them navigate challenges and accelerate their careers. I also share my expertise through speaking, thought leadership and one-on-one coaching, helping others think strategically and confidently advocate for their work. Seeing those I have mentored step into leadership roles or watching an idea I have shared spark a change in someone’s approach is incredibly rewarding. My goal has always been to leave the industry and the people in it better than I found them.
How do you see the events community evolving?
The events community is becoming more strategic, more data-driven and more essential to business success. Events are no longer just moments in time. They are part of an integrated marketing and engagement strategy, designed to drive measurable business outcomes.
At the same time, the role of event leaders is evolving. There is a growing expectation for them to think like business strategists, not just event planners. This shift requires a stronger focus on data, audience insights and executive-level communication. Those who embrace this evolution will be the ones who thrive.
Community is also playing a bigger role. Peer-to-peer learning has never been more valuable as leaders navigate complex challenges and changing expectations. This is why I have worked to grow ELX into a trusted space where senior event leaders can learn from one another.
The future belongs to those who understand that events are about more than logistics. They are powerful business drivers that create lasting impact for brands, attendees and the communities they serve.
What could future generations of leaders learn from your journey?
Future generations of leaders can learn that success is not just about what you know, but how you apply it. Being an expert in your field is important, but the real impact comes from connecting with others, thinking strategically and having the confidence to advocate for your ideas.
Early in my career, I focused on execution, but I learned that to drive real change, I had to elevate my thinking and communicate in a way that resonated with executives. That shift changed everything. The ability to tie events to business outcomes, challenge assumptions and confidently hold my ground has been critical to my success.
I also learned the power of building a strong network. Surrounding yourself with smart, driven people accelerates your own growth. That is why I mentor others and why I have worked to nurture ELX as a space for senior event leaders to learn from one another.
Most importantly, I have learned that leadership is not about having all the answers. It is about asking the right questions, empowering others and staying open to growth. The best leaders never stop learning.
Suzy Kay CMP, national account executive, The San Francisco Peninsula Region
What are the three words that define your legacy?
Positive. Achiever. Includer.
How have you empowered others?
I am proud that I am the co-founder of the CA DMO alliance, which started in June 2020 during the Covid pandemic. Our collaborative group started small and has grown to 80 members and 49 destinations in California. We raise each other up in support of our industry and share best practices. I am proud that we have senior people as well as newbies in our industry in our group. We all learn from each other as we have worked hard to foster an open and engaging environment, and this is incredibly rewarding to me.
How do you see the events community evolving?
I see a continued focus and openness to new ideas for health and wellness, including mental health and neurodivergence, in our industry. I know the evolution of work/life balance will continue to be a focus, and I look forward to all the amazing new ideas and tools that will emerge.
What could future generations of leaders learn from your journey?
In my current role, I am training the next generation, and it’s very rewarding. Future generations are learning how I connect with planners, how I sell and how I am in this for the long haul. Teaching the next generation that this industry is small and relationships truly matter is important. I love this industry, and my enthusiasm is contagious—and future generations will see this. I see future generations rising very quickly through the ranks, and I reiterate this to them and it keeps them very motivated.
Latoya Shanell McCreary CMP, PCA, CEO/Event Strategist, L’ Shanell + Co.
What are the three words that define your legacy?
Visionary. Creative. Rule-Breaker.
How have you empowered others?
My journey has always been about more than just personal success—it’s about creating opportunities for others to grow and thrive. I’ve empowered event professionals, fashion creatives and small business owners, equipping them with the tools, connections and strategies they need to succeed.
Through L’ Shanell Boss Round Table, I’ve built a space where entrepreneurs—especially women— connect, collaborate and support one another, ensuring they never felt alone in their business journey. I also created Event Pros Unplugged, a collaborative hub where event professionals engage in real conversations, share strategies and support one another.
Beyond the communities I’ve built, I’ve also contributed my expertise to nonprofits like the Amor Foundation, providing event management and marketing support. I’ve also mentored DePaul University’s meetings and events students and emerging entrepreneurs at Bradley University, helping them develop key business skills.
I also create brand awareness opportunities for entrepreneurs through interviews, women-owned and Black-owned business directories, vending opportunities and social media spotlights. Many of the professionals I’ve mentored have gone on to secure promotions, gain industry recognition and strengthen their brands. Success is about how many people I uplift. My mission remains the same: to open doors, amplify voices and create lasting pathways for others to thrive.
How do you see the events community evolving?
The events industry is evolving toward purpose, connection and transformation. Attendees no longer want to simply show up—they want to be part of experiences that spark emotions, encourage learning and leave a lasting impression.
Technology will continue to make events more accessible, but the focus will be on creating engaging, multi-sensory experiences that truly connect with audiences. Personalization, storytelling and interactive elements will play a bigger role in making events memorable.
Community-driven events are also becoming the new standard. The shift is moving away from large, impersonal gatherings toward more intimate, high-impact experiences where attendees can build real connections and gain tangible value. The most successful events will extend beyond a single day, creating opportunities for ongoing conversations, collaborations and shared growth long after the event ends.
Well-being and self-care are becoming a bigger priority. As both event professionals and attendees seek more balance, events must do more than just inform or entertain—they should create space for reflection, renewal and meaningful engagement.
The future of events isn’t just about what happens in the room. It’s about the lasting impact they have on people’s businesses, lives and communities. The best events won’t just be attended—they’ll be felt.
What could future generations of leaders learn from your journey?
If the building isn’t there, build it yourself. When I first tried to break into the meetings and events industry, I struggled because I didn’t have much experience. After being laid off from a marketing role, I decided not to wait for an opportunity—I created my own. I started an event company focused on networking events and creative fashion productions. That decision changed everything. It led to a promotion where I managed over 100 corporate events, gained industry recognition and grew my business into a full-service agency.
One of the biggest lessons I’ve learned is that authenticity and relationships matter more than anything. Success isn’t just about talent—it’s about building meaningful connections with the right people. The people who align with your vision, push you to think bigger and challenge you to grow. The right relationships don’t just open doors; they create opportunities for innovation, support and success.
I believe in doing things differently—pushing creative boundaries and staying true to the vision. I move with purpose and intention, even when it challenges the norm. I put my own spin on everything I do and focus on impact.
Future leaders should embrace the unconventional, trust their instincts and always bet on themselves.
Melissa McElroy-Turpin HMCC, MMP, principal, founder and owner, MMT Events
What are the three words that define your legacy?
Empowerment. Innovation. Transformation.
My legacy is empowerment, innovation and transformation by creating inclusive, impactful events that celebrate diversity and drive lasting change.
How have you empowered others?
I empower others by creating inclusive event experiences that honor diverse ways of thinking, engaging and connecting. Through my work, I advocate for neurodivergent individuals, ensuring events are designed with accessibility and comfort in mind. I educate industry professionals on the importance of inclusive design, helping them rethink traditional event structures to better support all attendees.
Beyond events, I use my platform to amplify underrepresented voices, fostering conversations that drive meaningful change. I mentor others in the industry, sharing my knowledge and experiences to help them grow with confidence. My goal is to not just host events but to create environments where individuals feel seen, valued and empowered to show up as their authentic selves. By championing inclusivity, I inspire others to embrace diverse perspectives, making the events industry and the world a more welcoming place for everyone.
How do you see the events community evolving?
The events community is evolving into a more inclusive, immersive and purpose-driven industry. Attendees now expect experiences that go beyond logistics. They seek environments that foster connection, accessibility and personalization. The rise of neuroinclusive design is reshaping how we plan events, ensuring that diverse needs are met through flexible engagement options, sensory-friendly spaces and intentional programming.
Technology will continue to enhance event experiences, but human-centered design will be at the core of future innovations. Hybrid and in-person events will integrate more seamlessly, offering dynamic, choice-driven participation. Sustainability and social impact will also play a larger role, with events designed to leave a meaningful legacy.
Ultimately, the future of events will prioritize belonging. The most successful gatherings won’t just bring people together; they will empower, inspire and create lasting change. The industry is shifting, and I am proud to be at the forefront of this transformation.
What could future generations of leaders learn from your journey?
Future generations of leaders can learn that true impact comes from embracing authenticity, inclusivity and resilience. My journey has shown that challenging industry norms and advocating for meaningful change requires both courage and conviction. I’ve learned that success isn’t just about following traditional paths; it’s about creating new ones that better serve diverse communities.
Leadership isn’t about being the loudest voice in the room; it’s about listening, understanding and making space for others. By prioritizing neuroinclusivity and accessibility, I’ve seen firsthand how innovation thrives when everyone feels valued and empowered to contribute.
Resilience is key and setbacks are not roadblocks but stepping stones to growth. The future belongs to those who lead with purpose, empathy and vision, creating spaces where everyone belongs. My hope is that future leaders continue to challenge, evolve and inspire, ensuring that events and industries become more inclusive and transformative than ever before.
Samantha Mele, founder and chief experience officer, THE CREATIVE CONNOISSEUR
What are the three words that define your legacy?
Authentic. Playful. Energetic.
Authentic – When we show up as our true selves, we foster deeper empathy, compassion and human connection. This mindset shapes how I design events: people first. I believe personal and professional lives are beautifully intertwined, creating magic when they collide. I ask the questions others shy away from, forging trust, loyalty and a true sense of community.
Playful – Why did we stop playing? Why do we take ourselves (and events) so seriously? People crave joy, lightness and connection. Thoughtful playfulness, woven into events with elegance, creates a sense of ease. I want people to walk away from working with me or an experience I’ve touched feeling lighter, happier and more alive.
Energetic – Event planners are energy architects. We don’t just fill a ballroom, we infuse it with intention, emotion and transformation. Energy moves people to feel, act and learn. Four walls are just four walls until they’re activated with meaning. That’s when core memories are made.
How have you empowered others?
I believe leadership isn’t about what you do, it’s about what you inspire others to do. As an alumnus of George Brown College, I contribute to the Program Advisory Committee, shaping the future of hospitality education. I mentor students, guest lecture, and create content to inspire the next generation. I share my journey authentically (failures, struggles, and wins) encouraging others to pursue their passions without fear. Students will reach out and I onboard them on my on-site staffing list to give them hands on experience. They are eager to shadow me, and I assign them core tasks that they own on-site. I will follow-up with a reference letter for their portfolio.
I don’t manage a team as a solopreneur, but I lead a community. One drawn to authenticity and inspiration. As VP of Marketing for CanSPEP, I’ve brought in fresh perspectives, helping an aging association regain momentum. Since joining, we’ve seen an uptick in membership, proving the power of relevance and innovation. I secretly believe my impact has helped other portfolios see the vision to make CanSPEP the next Entrepreneurs Organization (EO) for the event industry. www.canspep.ca
How do you see the events community evolving?
For too long, event professionals have been siloed and separated by associations, networks, and outdated models. But the industry is waking up: collaboration > competition. Planners and suppliers are seeing the same faces, topics, and education repeated across organizations. The question is: what’s the point? The future is about breaking down walls. If new silos emerge, they will be built with clearer purpose and identity.
We’re also shifting away from the “jack-of-all-trades” mindset. The best in the business aren’t generalists—they are specialists, thought leaders, and visionaries. The smartest companies don’t try to do it all. They hire the best. Just like Adidas x Gucci redefined luxury athleisure, event professionals will lean into their niche and bring in elite experts when needed. The future is about smarter partnerships, industry-wide collaboration, and knowing your lane.
What could future generations of leaders learn from your journey?
My path to entrepreneurship wasn’t linear. I’ve been fired twice, told my ideas were “too bold” and “too big,” and even had managers steal my clients. But instead of backing down, I bet on myself. Today, clients choose to work with me because of my vision, not despite it. “It’s only crazy until it works.” Everyone is a genius, but only if they tap into their unique genius. You can learn critical paths, budgets, and event theory, but the heart of success is passion. If you don’t love what you do, burnout will find you. But when you operate with intention, you naturally filter out WHAT AND WHO isn’t meant for you. WHAT’S MEANT FOR YOU WILL NOT MISS YOU!!! I built my brand from the ground up, against the odds. And I stand here proof that when you lead with passion, purpose, and authenticity, success follows.
Stephanie Turner, senior vice president, convention sales & strategies, New Orleans & Company
What are the three words that define your legacy?
Enterprising: The landscape of our industry is continually evolving, and it is a priority for me to lead with a strong sense of purpose while driving innovation, building strong, lasting relationships and achieving results.
Empathetic: Trust and collaboration lead to higher performance and innovation. Empathy allows us the ability to learn about the points of views of others, which adds tremendous value to our work.
Creative: Creativity is central to problem solving and often improves outcomes and is central to successful sales and marketing organizations.
How have you empowered others?
I understand that priorities and the best course of action evolves, so I remain adaptable and focused on continuous progress. I empower my team with the tools, resources and confidence necessary to excel and cultivate a culture of service, ensuring that New Orleans’ renowned hospitality shines through every interaction.
I firmly believe that the success of both our team and the broader community is deeply interconnected, and it’s this unified approach to hospitality and services that makes us ‘Built To Host.’
How do you see the events community evolving?
The events community is evolving to engage five generations in the global workforce, each with distinct communication styles. To ensure meetings and tradeshows remain valuable, the industry must adapt to how different generations receive and deliver information. Creating inclusive, engaging experiences encourages participation across all age groups. By reinforcing the core purpose of meetings, we drive industry progress, advance science and technology and foster meaningful connections that break down barriers. Embracing this evolution ensures events remain impactful, relevant and a powerful force for collaboration and innovation.
What could future generations of leaders learn from your journey?
Future generations of leaders bring fresh perspectives, from their emphasis on experiential events and authentic destination connections to their rapid adoption of new technologies. However, one invaluable lesson we must share with the next generation is the power of building meaningful, face-to-face relationships.
While email, text and social media are efficient for transactional communication, nothing compares to the impact of personal connections that drive ideas and business forward. This is especially true in the meetings industry, where success is about more than logistics—it’s about fostering relationships, breaking down barriers and creating transformative moments that inspire lasting change.
Joyce Russell, vice president of sales, Visit Indy
What are the three words that define your legacy?
Community. Collaboration. Perseverance.
How have you empowered others?
First, hire people with integrity and acumen. Second, give your team the tools they need to succeed, and turn them loose. Third, course-correct when necessary. I value a wide range of backgrounds and experience in a sales team. The diversity in thoughts and skills of our team allowed us to set record-breaking room night performance in 2024.
How do you see the events community evolving?
I’m really intrigued by the potential uses of AI. Last year, our leadership embraced the use of AI with robust training and access to various models. We are starting to use it on the sales team to improve site visits, proposals and to identify thought leaders in our community. However, I don’t think that we will ever be able to beat the power of human connection and in person networking.
What could future generations of leaders learn from your journey?
Create community, in your destination and with your clients and peers. I was diagnosed with breast cancer in 2024 and went through chemo, radiation and surgery. The support that I received from Visit Indy, along with Indy partners, clients and DMO peers, really sustained me during a hard year. I’m so grateful for my “tribe” that I had cultivated throughout my career.
Jaclyn Trainor CIS, strategic account director, Bishop-McCann
What are the three words that define your legacy?
Inclusion. Positivity. Excellence.
How have you empowered others?
Throughout my career, I’ve empowered others by championing growth, collaboration, and confidence. I love mentoring and guiding newer event professionals. I have shared lessons learned when navigating the complexities of the planning process, helping to build both skills and self-assurance. I have created opportunities for my team, offering them the chance to take on challenges that push them to develop their own unique style and skillsets.
My focus on collaboration has built an environment where creativity and ideas flow freely, ensuring everyone has a voice and is encouraged to contribute. There is no idea too big or too small. I have also empowered clients by understanding their needs and delivering events that reflect their vision and goals. Everyone wins when the client feels in control and confident of their decisions. Through these efforts, I’ve not only been a part of so many successful events, but it has left a lasting impact on the individuals I get to work with and has helped me grow as a person both professionally and personally.
How do you see the events community evolving?
The events industry is evolving in many exciting ways, with several trends leading the way. Sustainability will be a major focus, with eco-conscious practices being top of mind for many clients and brands. They aren’t just talking the talk; they are walking the walk. Conversations around waste reduction, sustainable sourcing, and minimizing carbon footprint are becoming standard.
The ability to offer a truly tailored attendee experience will also be a unique evolution. As technology advances, there’s greater opportunity for hyper-personalization. Customizing content, gifting, communications, etc. to reflect an individual’s preference will be at the forefront of creating programs of the future. Finally, of course, the usage of AI/automation will become even more prevalent. Using AI to streamline many aspects of event management, whether that’s day-to-day task oriented or using it for data analytics for smarter decision-making.
What could future generations of leaders learn from your journey?
One of the biggest lessons I have learned over the years is the importance of adaptability. The events industry is ever changing, and the ability to embrace change is a superpower. Being open to new ideas can lead to an amazing amount of growth and success. Another valuable lesson is the power of collaboration. Building strong relationships with clients, colleagues, and vendors is the backbone of a vibrant career in this industry.
Future event professionals should work to foster a collaborative environment. It not only improves the outcome of your work but also builds trust and respect. Seek out ways to empower others and yourself. Look for those who are eager and ambitious and mentor them. Also, don’t forget to find a mentor for yourself. Having trusted advisors in your corner, and/or being that trusted advisor to someone else can make the world of difference in someone’s day or career. We can help to inspire future leaders all while inspiring ourselves in the process. Leaving a legacy of inclusion, positivity, and excellence, no matter the type of work one does, is the ultimate goal.
Kelsey Wind, deputy director, CCW Series, Customer Management Practice
What are the three words that define your legacy?
Light. Compassion. Drive.
My first word would be light. My biggest goal is to be a positive presence and a light to help brighten the world. A career in events is…well, stressful. Some days are great, and some get you down! I try to live in a way that helps shine kindness and encouragement onto others. My second word is compassion. I’ve had many peers tell me I have a high EQ, or emotional intelligence.
When I walk into a room, I find it easy to recognize and understand others’ emotions, and that helps me foster better relationships. I try to lead with empathy and patience, and I listen closely. It’s so true that people won’t remember what you said or did, but they’ll remember how you made them feel. The last word would be drive. I’m extremely driven, and I hope that my passions motivate others to reach for the stars, too!
How have you empowered others?
I like to think that I’ve empowered my team by giving them a safe space to “fall.” We all know that event professionals have plans A, B and C– Z up their sleeves as backup, but there will always be something new that pops up that even the best in the biz couldn’t see coming. My teammates know that I have their backs, and they can always come to me assured that 1) I will never be upset, and 2) I will put my problem-solver hat on and come alongside them to help.
A planner who has a strong support system is more willing to take big, exciting risks and not let fear of failure hold them back from trying things that could ultimately have an amazing impact on the event. I always think of that Erin Hanson quote, “What if I fall?” “Oh, but my darling, what if you fly?”
How do you see the events community evolving?
I’m excited about the future of events! The community is evolving quickly, becoming more creative and welcoming very skilled event professionals. I’m seeing more events that focus on the attendee’s experience, considering everything from the signage that leads them through the space, to the amount of time they should be sitting versus moving to allow for better absorption of session content. Events that work harder to accommodate dietary needs, allow brain breaks and think of the attendee first are the ones that will have the most year-on-year retention.
It can be a financial undertaking at first, but the ROI will come. We all know there’s nothing worse than downing a plate full of carbs and then sitting in a presentation for three hours! Putting ourselves in the shoes of the attendee is key, and I see that becoming more standard. I’m also seeing events incorporate technology and AI in new and exciting ways. My company uses an AI voice to introduce speakers. We’ve also upgraded our badges with Bizzabo to revolutionize how our attendees network and incentivize them to connect. There’s no shortage of excitement when they “klik” their badges together and earn digital tokens for connection milestones.
What could future generations of leaders learn from your journey?
My journey is proof that it’s not your resume, or even your experience, that defines your ability to become successful in events. It’s your soft skills, willingness to learn and a strong work ethic that make the difference. You can teach anyone how to work a budget in Excel or set a room. You can’t teach just anybody how to use failure to propel oneself closer to success or how to employ empathy and respect to build trust and nurture professional relationships with peers and vendors.
It’s a growth mindset (instead of a closed mindset) that can take you farther than any degree. Picture young Kelsey glued to the TV during awards season, watching red carpets to examine step and repeats and taking note of the beautiful stage sets and tablescapes. I eventually earned my master’s degree in education, but I’d longed to break into the events world. My fear was without a degree in Event Management I’d never be selected. As it turns out, my skills proved to be more important than my background. The learning curve was steep, but in the end, I’m grateful for the chance my company took on me and the opportunities I’ve been given.
