The fast-paced world of meeting professionals relies on action heroes who perform live without a net day after day. They often operate in the background unless something goes wrong and they have to swoop in to save the day with a powerful contingency plan to the agenda. Each year, we shine the spotlight on these superheroes as our way of celebrating excellence in the service of inspiring more brilliance. Our Meeting Professionals of the Year Awards are the Tony Awards of the business events industry and honor outstanding strategic, logistical, creative and career performances.
We put out the call for nominees in July and received a record number of applicants and some of the most heartfelt testimonials this side of Dolby Theatre. Nomination trailers included:
“Lisa Wilson (American Nurses Association)’s ability to streamline processes, foster team collaboration and deliver outstanding results showcases her commitment to excellence while her forward-thinking approach has elevated meeting planning standards.”
How’s this for a dramatic impact? “Laurel Eldridge (BlueCross BlueShield of Tennessee) has been instrumental in evolving our company culture by transforming corporate events to uplift both remote and in-person employees.”
This one had all the feels. “Dominique DeWitt (Wounded Warrior Project) is ensuring accessibility is a key component in event and meeting planning. She has identified a gap in resources and knowledge in the hospitality industry and has developed training to educate her hospitality fellows on how to source and plan events to ensure there is equal access to any event. She joined leaders at The White House for the announcement from the U.S. Department of Transportation on ensuring safe accommodations for air travelers with disabilities using wheelchairs.”
In the big-budget world of event production, a cadre of our winners are being celebrated for watching the bottom line. “Mia McMahon (Dine Brands Global)’s passion, tenacity, and ability to bring themes to life under tight budgets set her apart and make her an admirable leader.”
We applaud all of these meetings and events leaders for their brave performances in and out of the ballroom. Thank you for sharing your passion and knowledge with the Smart Meetings Community. You can read claim-to-fame moments and motivational secrets in the following pages.
– JT Long
Takia Archer, CMP
Conference Services Manager, McGuireWoods LLP
Specialties: Depositions, Board of Directors Retreats, High-Profile Client Receptions, Small- and Large-scale Meetings.
Claim to Fame: Recently dubbed the Jedi Knight of Meetings & Events. I embrace this title with pride. I approach each event with the finesse of a lightsaber, cutting through the chaos of legal event planning with precision. My strategic vision and keen attention to detail transform complex logistics into seamless, high-impact experiences. Leading a dedicated team across multiple locations, I ensure flawless execution that leaves clients in awe. My innovative resource management and Jedi-like calm under pressure make each event a testament to my exceptional skills and dedication.
Motivational Secret: Just show up! I believe that showing up even when facing adversity is key to bringing my resilient, creative self every day. No matter the challenges, I remain committed to finding solutions and maintaining a positive attitude. For me, resilience means staying focused on the goal, adapting to changing circumstances and continuously learning from every experience. Creativity often stems from these challenging moments, where thinking outside the box becomes necessary to overcome obstacles. By embracing each day with a mindset geared toward problem-solving and growth, I ensure that I can contribute effectively and inspire those around me.
Sarah Beth Aubrey
CEO and Founder, The Envoy Group
Specialties: Custom Regional and National Events for IN-CLIMATE Summit, Women and Farmer Sustainability Tours, The Women in Sustainability Conference (new this year)
Claim to Fame: Our unique lane is a focus on bringing divergent parties to the table around the climate conversation. While we do not work exclusively is this arena, we are one of the few that specialize. Primarily we unite the entire food supply chain with events that focus around the six pillars of the climate conversation and aim to foster a productive, practical dialog, provide excellent education for farmers and industry leaders, and encourage diverse viewpoints. Also, our firm is a global women-owned and founded agriculture consultancy with an event focus.
Motivational Secret: I love my industry and care deeply about the future of agriculture and reliable energy. My goal is to motivate others to be their best and I aim to do that by providing experiences through events and education that allows for space where leaders can grow.
Shannon Ashley Fallon
Senior Event Operations Manager, Fidelity
Specialties: Conferences, Meetings, Summits, Industry Events, Hybrid Events and Webinars
Claim to Fame: As a meeting planner, I excel through a transparent approach to teamwork, fostering open communication and collaboration. My solution-driven mentality ensures that challenges are met with the belief that there’s always a way forward. Additionally, my continuous desire to elevate my work guarantees that the highest standards are consistently met and exceeded.
Motivational Secret: Being the most authentic version of myself and not separating the professional from the personal. I’m not one person from 9-5 and another the rest of the day; I am me all day, all the time. By showing up whole, my ideas and creativity flow in a complete way, allowing me to tackle challenges with a fresh and integrated perspective.
Renee F. Black
Founder/President and Senior Event Producer, planit inc.
Specialties: Large Corporate Conferences (1,000-5,000), Executive Leadership Summits, PGA Golf Incentive Trips, High-End Incentive Trips, and Custom Digital Events, Registration Sites, Event Data Analysis
Claim to Fame: Since the inception of planit inc. in 1998 and under my leadership, our company remains a growing and award-winning agency in the meeting and event landscape. My work is my passion as well as moving the hospitality industry forward. As a woman-owned, woman-run meeting management firm for 26 years, my focus is on developing talent and growing the next generation of meeting professionals. What sets me apart is how I weave my Midwest work ethic and endless energy into everything I do.
Motivational Secret: I simply love what I do and want to share my passion for leadership and executing exceptional events. My body of work over a 26-year span has been so fulfilling and I am in awe of what I get to do for a living. Running a business is difficult and there are days when adversity and challenges loom large, but being cognizant of the experiences, the team I have, and the clients we serve, remind me of the impact our team has on others. As the leader of our organization, a motivator for me is to make sure the team is steadfast in their stewardship to the communities in which we serve by our association and work with non-profit groups.
Alison (Kieckhafer) Blackwell, CMP
CEO, Chief Event Officer, The Event Lounge/Virtu-Meet
Specialties: Corporate Meetings and Events
Claim to Fame: I’m never content doing what we have always done. I’m always innovating and creating new and exciting ways to add value and engagement to the meetings and events we curate. If someone can dream it, I can figure out how to make it happen. If there is a need, my team will fill it. Even if it means navigating unchartered territories like we did when we created a trademarked meeting software and virtual event platform during Covid. Resourceful solutions at an affordable price are my specialty. If it’s legal, ethical and safe, my answer will always be “Yes! Let’s make it happen!”
Motivational Secret: My life is steeped in gratitude and I take nothing for granted. It’s an absolute dream to spend my career creating fabulous memories and fostering meaningful connections for people at meetings and events. I work with an amazing team of people, in some of the coolest locations around the world, and it is not lost on me what a true blessing this is. Yes, it can be relentless at times–especially since my company also offers production, decor and fulfillment services in addition to meeting planning–but every event changes lives and being a part of that is phenomenal.
Sina Bünte, CMP, DES
Founder, DigitalMind.events
Specialties: Association Events, Online, Hybrid and In-person
Claim to Fame: My resilience and passion for continuous learning drive my work as a meeting planner. By pioneering hybrid event formats, especially with the ICCA Congress 2020, I set new standards during the pandemic. Afterward, I continued to support associations with virtual and hybrid events in times of change and uncertainty. Fostering strong community connections and mentoring the next generation, I strive to ensure our industry evolves and thrives. I take pride in achieving high levels of client and participant satisfaction and was honored to recently receive the EIC Pacesetter Award.
Motivational Secret: I embrace a mindset of lifelong learning, adaptability and collaboration. My passion for bringing people together and contributing to societal change and innovation drives me. Staying current with industry trends and technologies allows me to find new ways to innovate and solve problems. I love connecting people, whether at events or within my network, and seeing collaboration flourish makes me happy. Collaborating with peers and working with motivated teams toward a common goal and witnessing satisfied participants after an event fuels my passion.
Tie Cole
Director of Conferences, Events and Experiences, ABCD & Company
Specialties: Conferences, Festivals, Galas, Expos, Retreats and Activations
Claim to Fame: What sets me apart as a meeting planner is my emphasis on building genuine, relationship-driven partnerships. I make every client feel valued, whether it’s the vice president of the United States, Sheila E., or an attendee looking for the buffet. My cross-industry experience allows me to seamlessly manage events for diverse backgrounds and C-suite stakeholders. By focusing on personal connections and understanding individual needs, I ensure that every event is memorable and engaging.
Motivational Secret: My secret to staying resilient and creative every day is that I genuinely care. Every detail matters because it can shape the entire experience and create a ripple effect. I’m dedicated to making sure attendees have unforgettable experiences, clients achieve their goals, and my team thrives. This deep care for every aspect of my work fuels my creativity and resilience, helping me bring my best self to every event.
Liz Crompton, CMP
Meetings Lead, ZS
Specialties: Large-scale Conferences, International Meetings, Team Building and Special Events
Claim to Fame: I’ve been fortunate to have worked on some extraordinary projects across the globe, and my experiences have given me perspective that helps me effectively synthesize attendee experience, logistical realities and long-term organizational goals. I deeply appreciate the mentors who have guided me throughout my career and I’m now dedicated to bringing up the next generation of meeting professionals. I see my most important achievements as supporting and empowering others on my team. We’re in an exciting time where we can blend our trusted best practices with cutting edge technologies like AI and I’m thrilled to help lead my team through this evolution.
Motivational Secret: Working for a company where my values align and where I feel supported as well as impactful. I also try to maintain perspective, understanding that while what we do is incredibly important, it’s often not life or death. This balance allows me to approach challenges with empathy and an innovative mindset, ensuring we deliver exceptional experiences without losing sight of what truly matters.
Keely Daugherty Anderson
Director of Meetings, The Monitoring Association
Specialties: Association Meetings and Special Events
Claim to Fame: I love working with my event sponsors to help their businesses grow! Selling sponsorship and sponsorship fulfillment is a fun way to get to know your members and meet their needs in fun ways onsite at meetings and events.
Motivational Secret: I always try to put myself in my members’ shoes and think of how they would feel coming to our conferences and events. If I can imagine my members having a great time, making meaningful connections and lasting memories, I know I am headed in the right direction!
Dominique DeWitt, CMP
Senior Event Planner, Wounded Warrior Project
Specialties: Events Focused on Honoring and Empowering Wounded Veterans
Claim to Fame: I am known for my expertise in accessible event planning and ensuring every disability can be accommodated on our events. I have had opportunities to present on this topic at a nationwide ADA conference. Additionally, I have represented our nation’s warriors at the White House, working with the Biden administration on accessibility issues with the DOT during air travel and discussing other barriers for people with disabilities.
Motivational Secret: This is easy when you have a passion for what you do. My personal lived experience, education and professional employment have culminated in unique opportunities to educate others and provide life changing experiences to people with disabilities, specifically in the veteran space. Knowing this work can change lives keeps me motivated every day.
Britta Ehnebuske, CMP
Senior Event Lead, Freelance planner
Specialties: Educational Conferences
Claim to Fame: I love getting to know the “why” behind my clients’ events and using it to inform the planning process at each step while helping them to stay focused on their goals. Many clients that I work with are looking to more closely align their events with their organization’s own sustainability goals and I am always game to implement creative solutions and take chances to help them walk the walk. Recently, I’ve been able to focus on sustainability from the earliest stages of the site selection process, requiring measurements to benchmark waste, as well as implementing default plant-forward menus and incorporating wellness initiatives into event’s programming.
Motivational Secret: I’ve been able to thrive in the events industry because each event is by nature unique, with its own complex set of parameters to puzzle out and plan for, which keeps each day fresh. I love working collaboratively to find solutions to challenging issues—acting as a bridge between various stakeholders and vendors. I also find it personally satisfying to incorporate in all things my own interest in sustainability, which often ends up creating exceptional events that engage attendees in a more meaningful way.
Laurel Eldridge
Manager, Corporate Events and Sponsorships, BlueCross BlueShield of Tennessee
Specialties: Corporate Events, Employee Events, Conferences, Sponsorship Activations
Claim to Fame: Keeping my cool! Maintaining a calm demeanor reassures my clients and keeps my team focused. I also consider myself a Catalyst, asking questions to spark deep thinking and insightful discussions. Bringing a thoughtful approach adds value to our work and addresses one of our biggest challenges: keeping annual events fresh, dynamic and engaging for a repeat audience.
Motivational Secret: Leaning into my love of music. I played the violin growing up, and being an event planner feels a lot like conducting an orchestra. What motivates me is making sure each element is perfectly tuned and timed, and the players understand the right tone needed to evoke the intended emotions. I love bringing our internal teams and vendors together to ensure every detail harmonizes and each contributor is aware of the critical roles they play. What inspires me most is how this symphony of collaboration culminates in an event that resonates with attendees and leaves a lasting impression.
Laurie Fitzgerald, CMP, DES
Senior Meeting Manager and Event Strategist, Allstate Insurance Company
Specialties: Incentives, Business Meetings, C-Suite Meetings and Events
Claim to Fame: Having a background in hotels and association management has helped me to be thorough and detailed while meeting or exceeding deadlines. We are in the service business and I find joy in being able to say, “Yes” to whatever I can to make my internal and external clients succeed. Helping strategize on ways they can reach their goal of a meeting is something I can bring to the table. Developing amazing incentive programs to make our winners feel special and rewarded not only feels great but is a way to contribute to the company’s overall goals.
Motivational Secret: Successes, whether big or small, are motivating. This industry is one of the most challenging since most only see the end result, not all the work behind the scenes. Finding solutions to challenges motivates me every day as well as the ability to interact with people. No day is the same and I love that. The harder the challenge, the more motivated and invigorated I am to come to work every day.
Shannon Fouts, MBA
Project Manager, GoGather
Specialties: Conferences, Tradeshows, Incentive Trips, Sales Kickoffs, Strategic Meetings, Corporate Milestone Celebrations
Claim to Fame: I aim to bring enthusiasm, creativity and fun to every event I plan. My education at Cal Poly, where I completed both my undergraduate and MBA programs, ingrained in me the “Learn by Doing” approach. This philosophy ensures that I continuously improve and innovate, tailoring each event to meet the unique needs and goals of my clients.
Motivating Secret: The most rewarding part of my job is working closely with our clients to brainstorm, problem solve and see their event vision through to fruition. I am motivated by seeing all of the small details come together when we are onsite. Seeing it all come to life is truly magical! Another bonus is getting to work with and meet amazing hospitality professionals all of the world!
Debbie Friedman-Hueller, MA, CMP, CMM, CSEP, DES
Manager, Meeting and Event Operations, Land O’Lakes, Inc.
Specialties: B2B, B2C and Internal Meetings, Conferences, Incentive Travel Programs and Bespoke Group Experiences
Claim to Fame: My claim to fame is crafting extraordinary experiences that leave a lasting impact. With a keen eye for detail and a passion for innovation, I transform concepts into unforgettable events. Building strong relationships has been essential to my success, and I thrive on partnering with clients to create experiences that elevate their brand and resonate with their audience. By combining strategic planning, data-driven insights, creative vision and collaboration, I deliver events that inspire and drive measurable results.
Motivational Secret: My passion for event planning is ignited by a constant pursuit of innovation. I immerse myself in industry trends, engage in thought-provoking discussions and challenge the status quo. The thrill of transforming concepts into tangible experiences, coupled with the opportunity to provide my daughters, Lillie and Reese, an example of how hard work, creativity, collaboration and agility can translate into a fulfilling career, fuels my dedication to this industry.
Natalie Fulgencio-Turner
Vice President, Interpretive Strategy, Storycraft Lab
Specialties: Conferences, Annual Meetings, Board Meetings, Exhibitions
Claim to Fame: We dive into the research, ask questions and embrace the discovery phase of any project in order to lead with empathy and belonging. I’m driven by creating access across cultures and communities, taking the lead in asking who is not at the table and how we can invite and engage genuinely. This has taken me across the globe connecting with people first, effectively helping audiences go from visitors to active participants, and contributing actionable data to the field.
Motivational Secret: I’ve centered my practice in actively learning—focused on being fascinated by what I don’t know. This affords me a genuine enthusiasm towards new challenges and empathy towards my clients and colleagues. It allows me to look at process rather than results, to not be afraid of failure and therefore trust that I can do hard things as I seek to build towards a more equitable future for audiences.
Carol Galle, CMP, VEMM
Co-founder, President and CEO, Special D Events
Specialties: Meetings and Events for Corporations, Foundations, Nonprofits and Academia
Claim to Fame: I am an organizer, not just of events, but of people. I understand the value of personal connections whether the purpose is to learn, further a career or feel connected to the industry you represent. An example is my idea to launch the Detroit Events Council in 2018. I pitched it to a colleague and we gathered a representative sample of local event profs as founding members. Our purpose is to collaborate to ensure all Detroit event attendees have a great experience in our city and provide a supportive space for Detroit events community members. We have 2,900+ members!
Motivational Secret: Always be open to new ideas, especially those outside your industry or niche. I purposely seek a diverse group of organizations as clients because I love the variety of discussions and content. Whether I am researching a healthcare client to help develop their conference goals or listening in the back of the room to a business author speak to franchise owners, I always find nuggets of inspiration. The minute you put on blinders and say, “I don’t see how this applies to me,” it’s time to hang up your name badge. ChatGPT, anyone?
Mandi Graziano
Vice President Global Accounts and Author, HPN Global
Specialties: Sales Kick Offs, Sales Training, President Club Trips, Sales Incentive Trips, Customer Advisory Boards, Wellness Retreats, Executive Board Retreats, User Groups
Claim to Fame: Super connector and meeting pal cheerleader. I am obsessed with connecting people and saying the name of someone in a room that no one else is saying. Building the bench of our meetings industry is really important to me. We can all take part in this by spotting talent and suggesting they take that next leap, mentoring, volunteering or taking a quick call from someone who wants to “pick your brain.” I love to lift up people up by shouting out innovation, recognizing unique actions and celebrating new perspectives. We all need our own personal built-in cheerleader. Why not make it your meeting planner pals.
Motivational Secret: I see humor and joy in all situations. I literally feel like my brain is constantly thinking in short SNL skits. There is always something funny about every situation, even the most difficult ones. There is always something unique. There is always a way to be creative. I work hard at making space in my brain to be open to see these things. Take breaks. Declare reading time. Ask questions of other generations. Listen deeply and listen so hard to hear beyond the conversation. When you keep your antennae up for the possibilities around you, magic can happen.
Allison Hitchner Carpenter, CEM, CMP
Senior Director, Exhibits & Sponsorships, National Defense Industrial Association (NDIA)
Specialties: Trade Shows
Claim to Fame: NDIA is a 501(c)(3) educational nonprofit that engages thoughtful and innovative leaders to promote the best policies, practices, products and technology for warfighters and others who ensure the safety and security of our nation. With 15 years of experience under my belt, I’ve faced my fair share of stressful conferences. Despite the challenges, things usually turn out well in the end. Building strong relationships not just with your immediate team but also with your vendors can make a significant difference. It eases the pressure in tough situations and helps manage stress more effectively. Plus, having a good sense of humor goes a long way. We’re all striving to do our best, and finding humor in mistakes, collaborating on solutions and moving forward together makes the experience better for everyone involved.
Motivational Secret: The best part of our industry is that every conference presents a new challenge, ensuring that no two years are ever the same—making things always interesting! I stay engaged and excited by continuously networking with industry connections to discover the latest trends and ideas. This ongoing learning process fuels my enthusiasm for producing each new event. Additionally, I prioritize self-care, as being at my best is essential for supporting others.
Lori Hedrick. CMP, CMM, CSEP
Senior Meeting Professional, Burroughs Wellcome Fund
Specialties: Board Meetings, Scientific Educational and Networking Meetings, Internal and External Business Meetings
Claim to Fame: My expertise as a meeting planner is rooted in my adaptability and an unwavering commitment to excellence. Over the years, I have had the privilege of orchestrating a wide array of events, ranging from intimate retreats to large-scale conferences. Each event, regardless of size, has been a testament to my meticulous attention to detail, innovative approach and the ability to adapt to any challenge that arises. I believe that every event should leave a lasting impression, fostering connections and inspiring participants. I invest significant time in understanding the unique needs of my clients, ensuring that each event exceeds their expectations.
Motivational Secret: A deep-seated passion for my work and a resilient mindset. As a meeting planner, my achievements are not only based on the events I have managed, but also on the relationships I have built and the trust I have earned from my clients and suppliers. This trust is not something that can be easily earned, but it is something that I have worked hard to achieve through my dedication and commitment to providing the best possible service to all parties involved.
Stacy Heit
Vice President, Communications and Events, National Association of Workforce Boards
Specialties: Conferences (1000+ attendees), Retreats, Board Meetings, Galas, Friendraisers, Fundraisers
Claim to Fame: I have a reputation for being thrown into the fire and rising from the ashes. Three months to pull together a conference for more than 1,000 in another city? You got it (plus over $750,000 in sponsorships and in-kind donations and an unexpected fundraising gala). I’m the one stressed organizations call when they’re in a pinch and need to pull off something spectacular with little time and not a lot of money. I’ve been called everything from MacGyver, to Olivia Pope and David Copperfield for the events I pull off that seem like magic to those involved. Problem solving, creativity, surprises and forward thinking are just a few of my superpowers.
Motivational Secret: I think about the elements of an event that will create the most impact for attendees, stakeholders, and, frankly, for my team, and how they’ll react. I live for the moments when I’m running around an event juggling many tasks all at once and someone takes the time to stop me and thank me for the experience, the times I hear positive buzz in the hallways, and the gasps from the audience when we pull back the curtain for a big reveal. I imagine those moments and am inspired to keep pushing on those big out-of-the box ideas.
Megan Howes, CAE, CMP
Vice President, Events & Management Plus Inc.
Specialties: Not-for-Profit, Association Conferences and Meetings in Corporate, Health care and Trade
Claim to Fame: My background in journalism has been pivotal in my success as a meeting planner. My passion for communication and attention to detail aligns perfectly with event planning, teaching you how to communicate with different people to achieve the same goal. Thorough research and understanding client goals are crucial. Prioritizing tasks and meeting deadlines are essential skills I’ve honed over time. Leveraging these abilities from the start has enabled me to deliver exceptional value to my clients and their events. I approach an event like I would a story, and it has helped me immensely in this industry.
Motivational Secret: I love what I do. It’s that simple. Some days are more challenging than others, and some days can test you beyond your own expectations, but if you love what you do, you keep going. My career provides me opportunities to always be learning about new industries, meet new people, and help others. The best experiences I’ve had come from the people I get to work with and learn from.
Krystal Humphrey, QAS and working towards my CMP now!
Deputy Executive Director, Bay Area Apartment Association
Specialties: Virtual Meetings, Hybrid Class Workshops, and In-person Networking Events, Trade Shows and Gala Events for Not-for-profit Association
Claim to Fame: Meeting planning runs in my blood. My grandmother, mother and now I have all planned events for local and state trade associations. Even as a teenager, I remember helping to set table decor and stuffing name badges. I have learned just about everything I know from the confident women who have come before me. In my experience, many of my colleagues have fallen into their roles whereas I have been fine tuning my skills since I could legally work! I am so lucky to have my support system that helps me be the best professional for my members and attendees.
Motivational Secret: I believe that association meeting planning helps prevent burnout, as each day presents unique challenges and opportunities. I’m so fortunate to work with a team that embraces humor, which strengthens our connections and enhances our event experiences. For me, the real reward comes from seeing the delight on attendees’ faces as they enjoy my meticulously planned events and make valuable career connections. This sense of fulfillment continually motivates me to remain engaged and stay passionate about my work.
Sherry Huss
Head of Community, Freeman
Specialties: Internal Leadership Conferences (Camp Buck) and Internal Roadshows (Freeman Exchanges)
Claim to Fame: My claim to fame is creating memorable, bespoke events with an innovative approach to community building. As the Head of Community at Freeman, I have transformed Freeman’s annual leadership event into a summer camp experience for leaders called “Camp Buck.” My passion for creating impactful experiences and my ability to engage diverse audiences is my superpower.
Motivational Secret: My unwavering belief in the power of community and collaboration. I thrive on connecting people, fostering relationships and creating environments where ideas can flourish. By embracing a growth mindset, I encourage others to step outside their comfort zones and pursue their passions. My enthusiasm and leadership skills inspire those around me to innovate and engage. I believe that every challenge is an opportunity for growth, and my ability to transform obstacles motivates my collaborators to achieve their best. I am a bit of a disruptor and a catalyst for change in our industry.
Twyler L. Jenkins
Chief Strategist & CEO, Strategic Events Solutions, Inc.
Specialties: Meeting Planning for Corporations, Non-profits and Higher Education Institutions
Claim to Fame: My motto is “the power is in the planning” and this is truly what I live by. Open, consistent and constant communication with our clients allows us to have the power to plan and execute our client’s vision. We thrive on seeing the outcome that meets their goals and objectives and exceeds their expectations. We have learned to listen to our clients, and we have earned their trust and respect to develop, plan, and execute their meetings and events with exceptional service and professionalism.
Motivational Secret: Two very powerful and important holistic wellness tools: meditation and prayer! This is an extremely stressful industry and you must know how to remain calm amid the storms of planning. After more than 30 years of doctors prescribing anti-anxiety medications, I had to learn a better way of managing the stress, pressure and anxiety. Practicing daily mindfulness is a game-changer. I keep a clear mind, calm spirit and affirm that the sky is yet to fall in! 🙂
Kristina Johnson, CMP, MBA
Director, Meeting Services, LEO Events
Specialties: Corporate/B2B meetings, Incentives, Event Technology
Claim to Fame: I have been fortunate to have grown professionally over the past eight years with LEO Events. I am most proud of taking my years of meeting planning experience and transforming them into effective leadership across our Meeting Services and Event Technology departments. As well as helping lead the growth of integrated services programs. I commit to seeking feedback from clients and team members, striving to improve processes and outcomes across all teams. One of our key programs is a large national sales meeting that has grown alongside my tenure at LEO Events. Seeing team members thrive and grow under my leadership during one of our largest, toughest programs is truly magical and keeps me pushing to be better for them.
Motivational Secret: Never stop finding ways to learn and grow yourself and those around you. It is not about doing something amazing once; it is about doing something amazing once and finding a way to make it even better the next time. Better yet, seeing someone else learn to do things better over time with your assistance is the true motivator. A learning and teaching-focused mindset will keep you moving forward and seeing the positives no matter what is sent your way.
Charles Jordan, CAPM in Project Management; LEAN Implementer
Director of Events, AGS-playags.com
Specialties: Industry Trade Shows, Large Annual Customer Summit and Bespoke Customer Events
Claim to Fame: My background in operations and project management are the biggest drivers to my success. Planning and understanding timelines, how to create synergy with team members and stakeholders, and having a broad understanding of practicalities and the mechanics that go into the full scope are what have helped me the most. I tend to be the “big brother” that dreams big but also keeps in mind the effort to execute when collaborating and planning with my team.
Motivational Secret: Truly believing in your brand, your team and what you do, and keeping the mantra of, “I am here right now doing this because I am the person that is supposed to be here doing this,” is what has helped me through the tough times. Event management definitely has its share of high-pressure situations that rely on quick thinking and sound judgment, but staying resilient and seeing the final product is always worth the effort. #itsjusthardwork, and this too shall pass.
Amber Karson
Founder & CEO, Karson Butler Events
Specialties: Corporate Meetings, Incentive Travel Programs, Food + Wine Festivals, Community Events to Social Parties
Claim to Fame: I bring over two decades of international experience in luxury meeting and event planning, but this year was especially impactful! My dedication to teaching, mentorship and innovative event design underscores my commitment to excellence and inclusivity. As an adjunct at Cal Poly, I received the 2024 Outstanding Mentor Award and the Inaugural Learn by Doing Good Award for integrating diversity, equity, inclusion, and belonging projects into my classrooms. As a member of Google Xi and certified by MPI as an Event Welfare Champion: Neurodiversity & Experience Design, I worked on initiatives to further neuroinclusion in our industry. I am proud to inspire innovative thinking and growth in others.
Motivational Secret: I stay motivated and resilient by embracing a growth mindset and finding inspiration in the ever-evolving events industry. I believe in continuous learning and seek new experiences to enhance my skills. I prioritize self-care and balance my professional life with personal passions like gardening and traveling. By fostering strong community connections and mentoring the next generation as a university faculty member, I draw energy and creativity from seeing others succeed and grow. The diversity of our KBE client portfolio keeps things fresh—no two days are the same! This holistic approach fuels my dedication and innovative spirit every day.
Sean Kirklen, CMP
Director of Events and Outreach, UCSF Department of Radiology and Biomedical Imaging
Specialties: Continuing Medical Education
Claim to Fame: With over 30 years of experience in the events industry, half of which was on the hotel side, I have hosted hundreds of events over the years but I am most proud of mentoring up and coming meeting professionals. In my role I have managed a staff of five and contributed to their success in the industry. I have also been awarded as a PCMA Meeting Professional of the Year and an MPI Committee Chair of the Year for my work on the education committee. Despite all of these years of experience, I never stop trying to grow through learning new trends and technology.
Motivational Secret: The old saying “love what you do and you’ll never work a day in your life,” resonates with me. I truly love what I do and love being in the service industry. Every attendee at my programs are an opportunity to make a new friend. This really helps in the tough times where the planning can seem arduous.
Tina H. Li, PMP
Founder and CEO, THL Productions&In the Clouds Events
Specialties: Awards Galas, Corporate Events, Entertainment and Media Events, Social Parties and Weddings
Claim to Fame: With over 15 years of experience, I am an experienced event producer and project manager based in Los Angeles. As a meeting planner, I am known for my collaborative approach to problem-solving, ensuring smooth and successful events. My extensive project management training and experience enhances event productivity, balancing complex logistics with ease. I bring a unique perspective to every project, and my attention to detail and creativity make each event memorable and efficient, leaving a positive impact on every event I plan.
Motivational Secret: My motivational secret is balancing routine with an analytical approach. I start each day with a clear plan but stay flexible to adapt as needed. Embracing challenges as opportunities keeps me resilient. I regularly assess progress and set small, achievable goals to maintain momentum. Celebrating even the smallest successes reinforces my result- and goal-driven mindset. Learning from every experience enhances my effectiveness and creativity. Lastly, surrounding myself with supportive, driven people keeps me energized and innovative every day.
Jessica Maldonado, CMP, DES
Senior Meetings Manager, Innovation and Management, Inc.
Specialties: Small- and Large-scale Educational Seminars, Conferences and Trade Shows
Claim to Fame: As a multi-faceted planner, I have developed a diverse skillset, with emotional intelligence being a key strength. I strive to ensure all interactions, from colleagues to stakeholders and vendors, are positive and enjoyable experiences where people look forward to working with me. By taking the time to deeply understand the goals, needs, and personalities of clients and participants, I can curate experiences that foster meaningful dialogue, collaboration, and the exchange of ideas allowing me to develop and maintain genuine, sincere connections and relationships.
Motivational Secret: My main goal is making a positive impact every day, regardless of motivation. I want to be a productive contributor to my clients and colleagues, my friends and family, and my community and truly enjoy being able to do that through meeting planning. Finding applications for your skills that professionally and personally inspire you will allow you to continue to fuel your drive and creative fire. My greatest challenge is normalizing shying away from chasing short-term, externally focused motivation and instead seeking long-term inspiration to use our knowledge and skills to better ourselves and the world around us.
Kelly Cook Marcavage, Spray Polyurethane Foam Alliance (SPFA)
Specialties: SPFA’s Annual Convention and Expo, SPFA Board of Directors Meeting
Claim to Fame: Meeting planning is like riding a bicycle. You never forget how to do it. In my case, in 2011 I closed the chapter on my meeting planning when I joined SPFA to run their certification program. Fast forward to 2020. I was asked to add meeting planning to my responsibilities. Even though nearly 10 years had passed, the tasks hadn’t changed too much. It was a matter of adapting the fundamentals in the post pandemic world. Muscle memory played a big role. The success of a meeting planner is based on the success of everyone she surrounds herself with. Working with a team who sport a ‘can do’ attitude goes a long way!
Motivational Secret: Each day new opportunities (and sometimes challenges) give me the chance to tap into things I’ve learned along to way to continually improve what has been done and find ways to make our events better than they have been in the past. Brainstorming with colleagues, listening to members and trying to remember to keep everything in balance entices me to start each day with a fresh set of eyes. With a goal of being the best that I can be it is easy to stay motivated to achieve that goal each day!
Brittany Marinovich
Meeting Planner, HMP Global
Specialties: Professional and Trade Associations, Healthcare Events Large-scale Expos, Specialized Conferences, Intimate Seminars
Claim to Fame: My versatility and adaptability. Whether working with emergency room physicians, travel writers, airline executives or manufacturers, I tailor each event to meet the unique needs and preferences of my clients. I excel at delivering high-quality events, even on tight budgets, ensuring success across various styles and meeting types. I have a calm demeanor under pressure and can manage crises effectively so I can continue to create unforgettable experiences.
Motivational Secret: I stay motivated by embracing a passion for continuous learning and creativity. Each day, I find inspiration in the unique challenges and opportunities each project presents. Reflecting on past successes and learning from setbacks keeps me resilient and innovative. Engaging with colleagues and clients provides fresh perspectives and encouragement. Maintaining a balance between organization and self-care ensures that I consistently bring my best, resilient, and creative self to every project.
John R. McKinnon, CSEP
President, Voila Events
Specialties: Corporate Meetings and Events, Experiential Incentives and Associations
Claim to Fame: My most recent memorable milestone was handling the Chinese Delegation and President Xi Jinping’s public facing events during the Asia-Pacific Exchange Cooperation
(APEC 2023) Leaders’ Week here in San Francisco in November of last year. I led the
team producing his only public event during the conference, which included California’s
Governor Gavin Newsom, numerous ambassadors, governors, and a litany of high-profile
attendees from the corporate world. I worked for months with the U.S. Secret Service and the Chinese Security Services during dozens of walkthroughs, rehearsals and multiple contingency plans, insuring a successful and safe event.
Motivational Secret: Be kind. As my grandmother always used to say, “You can catch more flies with honey than with vinegar.” And it’s true. Just be nice. I always choose kindness, politeness and general flattery as opposed to hostility and demands. Do you want to set a positive tone for all of your interactions, whether it’s with vendors, attendees, or clients, or do you want to create a negative tone to your entire event? If you do the former, the creativity and success will come naturally, whereas the opposite holds true for the latter.
Mia McMahon, CMP
Director, Meetings, Events and Travel Services, Dine Brands Global (parent company of Applebee’s, IHOP and Fuzzy’s Taco Shop)
Specialties: Annual Brand Conferences, Investor Meetings, Analyst Meetings, Internal Department Meetings, Board Meetings, Lobbying Meetings, Food and Beverage Showcases, Brand Committee Meetings, Companywide Socials and Integrated Events
Claim to Fame: I was given advice by my boss a few years ago that is simple but resonates with me: “be easy”. There’s this joke that I’m a flexible type A personality. While I love perfection and flawless execution, I’m well aware that events are live and living things that 100% rely on human resources, so there is always room for error. It’s how you recover and the solutions that are found which is what keeps events “interesting.” I thrive on to-do lists (which sometimes read: see other to-do list), keeping the optimism high, tempering expectations and reminding myself and others that this is their opportunity to have fun, shake things up and bring their best selves to the event.
Motivational Secret: Beyond my morning cup of coffee…I have two little boys at home (9 and 4) who are my true motivation. They love curated experiences (like gamifcation during bedtime when trying to incentivize them to brush their teeth), and are also very quick at giving “feedback” on food and beverage and their overall “attendee experience.” If I can make them happy, logistics surrounding an actual event are a breeze. I’m a hostess by nature, my biggest motivation is watching ideas come to life, collaborating with great teams, and knowing that I’m giving the gift of impactful moments to meeting attendees. While it seems like small things, I like to ensure that all attendees walk away with something unique to them at our programs—be it action items to become better businesses, a new connection with another attendee or vendor that lasts a lifetime, a customer service experience that is second to none or even a small token or swag item that is going to proudly be on display in their home or business.
Mame Noonan, CMP
Director of Global Accounts, ConferenceDirect
Specialties: Hotel Sourcing and Contracting, Negotiating for Corporate, Association and Sports-related Organizations.
Claim to Fame: Securing the most favorable business terms for my customers while preserving the strong relationships that ConferenceDirect has built with our hospitality partners. Maintaining the integrity of my clients, my company and myself. Being the Voice of Reason. Sometimes we need to explain why RFPs may not be appealing to hotels for a variety of reasons. Together we can go over the details and fine-tune appropriate concessions, booking patterns, or desired locations. I value the importance of inspiring, supporting, and guiding newcomers in our industry, sharing the wisdom and expertise I continuously gather to help ensure the future of meetings.
Motivational Secret: I focus on maintaining well-being in every aspect of my life because feeling good is a natural motivator. Celebrating successes and participating in industry events energizes me, as they always offer opportunities to learn, exchange ideas and share stories. I find great satisfaction in understanding others’ challenges and helping them find solutions. I especially enjoy conversations about hotel contract language and negotiations. I truly thrive on all of it!
Heather O’Leary
Chief Experience Officer, WholeHearted
Specialties: Social Care Programming Tied to Business Events, Team Building, Trade Shows, Incentives, Brand Activations
Claim to Fame: Whether it’s a group of ten or a ballroom full of guests, being able to build connections is a gift that helps make me be successful.
Motivational Secret: Being able to help our clients do more good in the communities where they live, work and visit is the most rewarding experience. Watching leaders, brands and teams come together around a common cause aligned with their values and community needs is extremely motivating. And donation drop-off days are the icing on the cake!
Sara Olán-Peterson, CGMP, HMCC, MPI – AI Enhanced Event Professional
Event Principal & Optimization Consultant, Convene OPS
Specialties: Corporate, Non-profit, Association, Government
Claim to Fame: As one of the few certified AI consultants in Hospitality, I serve our industry twofold: creating efficiencies through technology and empowering fellow event professionals. I’ve developed workflows that automate tasks, allowing planners like myself to focus on priorities. This dual approach enhances my own client events while supporting peers. Through my MPIRMC board role and industry engagements, I advocate for smarter, not harder solution-based education. As a Hispanic entrepreneur and first-generation high school and college graduate, I’m passionate about opening doors for others. By equipping peers with tools, knowledge, and shared learning, I aim to contribute to a more efficient, innovative, and future-ready event planning community.
Motivational Secret: Cracking industry puzzles and seeing peers succeed. My resilience stems from established routines and a “tech & touch” mindset. Embracing AI and automation has liberated me from drowning in spreadsheets and mundane tasks, enabling deeper engagements professionally and personally. My creativity flourishes through continuous learning. By focusing on our profession’s collective growth, I find purpose in every project and interaction. Seeing fellow planners, including myself, reclaim time through smarter processes constantly renews my passion for advancing our industry. Plus, the satisfaction of crossing off to-dos without breaking a sweat? That’s my kind of event magic!
Mylene D. Poblete
Meeting Planner/Project Manager II, Kaiser Permanente
Specialties: Symposia, Business Meetings and Galas
Claim to Fame: In 2017, I had a privilege of joining the pre-opening team for a newly built hotel. I played a key role in setting up clients, focusing on meticulous planning and collaborative problem-solving with the rest of the team to ensure a seamless launch. I was able to show my passion for creating exceptional guest experience and fostered a fun and positive team environment that paved the way for successful events. This experience honed my skills in meeting planning, management and strengthened my commitment to excellence in every aspect of my work.
Motivational Secret: What drives me is making a positive impact on others’ lives, making them smile and seeing them happy. This motivation helps me tackle daily challenges with enthusiasm. I also surround myself with supportive, fun, and like-minded individuals who share my values and faith. Their encouragement and energy rejuvenates me, keeping me strong and inspired to continue pursuing my goals.
Abbi Roane
Conference Manager, CEM Solutions Co.
Specialties: Short Courses, Small and Large-scale Conferences, Association Meetings
Claim to Fame: The key word applicable to my life and work is respect. I respect myself by setting and accomplishing strenuous personal goals. I graduated college early and moved to D.C. to work in political fundraising events for the House of Representatives. I worked with exceptional people, made great connections and wonderful memories. Also, I respect my bosses and our clients, knowing what’s at stake: money, reputation, relationships. If I’m given responsibility for something, it gets done. This determination helped secure my promotion to conference manager within six months of working in the energy industry in my home state of Texas.
Motivational Secret: Again, there’s a key word to maintaining creativity and energy for me: organization. By being organized in my work and private life, I can be proactive rather than reactive, and more efficient. My time is spent with more positivity and control, and that contributes to creativity. I look forward with excitement and anticipation to my workday rather than anxiety, knowing I have prepared for upcoming tasks and will have time to brainstorm, read books and articles and listen to podcasts that will stimulate and encourage me, not to mention being a better listener for clients, bosses and coworkers!
Holly Roderick, CMP, CEM
Director of Conferences and Meetings, National Fire Protection Association (NFPA)
Specialties: Annual Conference, Technical Committee Meetings and Stakeholder Focused Programs
Claim to Fame: I’ve been in this industry over 25 years and my keys to success are pretty simple: I surround myself with talented people who are passionate like me. I’m naturally curious and love to learn because there are always new ways to solve old problems. I put myself in the shoes of the attendee and always strive to keep it fresh, it’s important that the experience always feels new and engaging.
Motivational Secret: Every successful event motivates me for the next one. I love seeing all of the planning come to execution. When an attendee leaves an event wanting more, I know I’ve done my job. Hearing from stakeholders that “this event was the best one yet” is what drives me, constantly innovating to make each experience better than that last.
Courtney Russell, ICAA Wellness Certification
Lifestyle Program Director, LiveWell Group
Specialties: Curating Wellness Events
Claim to Fame: I’m passionate about how events support the greater good. A strong event leaves a lasting impression. Events can be game changers for business and the attendees. My reputation for innovative, creative, out-of-the-box events as well as efficiency with time, budget and talent have afforded me amazing opportunities in the events industry, including developing and forging brand new programming and branding for event programs within the Lifestyle industry. I’m known for my networking acumen and team-building initiatives. I like to give back to the community and help train and mentor new planners as well. I was honored to receive the Volunteer of the Year award from our local Chamber of Commerce a couple of years ago. The positive connections I’ve built within the community are rewarding and impactful.
Whether the event experience is for four or 4,000, the end result is the same–I want our guests to be positively impacted from attending the event.
Motivational Secret: Personally, and professionally, I’m always learning and always growing. I’m constantly researching and educating myself on industry best practices and trends. I share that with my team, and we turn ideas into action. I’m motivated and passionate to be working in a new niche industry within the events world. I also try to stay grounded and balanced. I have the privilege of knowing the events I am developing and executing these days are truly impacting people’s lives for the better. It’s inspiring to see how taking the event skills and concepts from the more lavish types of events I used to plan and reinterpreting those “event blueprints” on a different level to develop wellness programming to support active adults enrich their lives in their “third age” of life is incredibly rewarding.
Heather Seasholtz, CMP Fellow, DES
Vice President, Operations, CM Event Solutions
Specialties: Business Events for Associations and Corporations, Annual Meetings, Trade Shows, Exhibitions, Board Meetings, Incentive Programs, Committee Meetings and Special Events
Claim to Fame: My passion for the events industry, manifested through servant leadership, sets me apart as an exceptional meeting professional. Throughout my career, I’ve consistently volunteered with global associations like PCMA and EIC, serving the industry at both local and international levels. During the Covid crisis, I co-created the award-winning Pandemic Compliance Advisor course, developing protocols to safely revive in-person meetings. I’m the incoming chair of the CMP Governance Commission with EIC and actively volunteer with PCMA on various initiatives, including membership task forces, awards committees and the upcoming LATAM advisory board. My commitment to industry advancement defines my professional journey.
Motivational Secret: My resilience and creativity stem from my management motto: Your Success is My Success. There’s no greater fulfillment than witnessing my team grow, deliver outstanding events and achieve their aspirations through my support. Their triumphs fuel my sense of accomplishment as a leader, while their challenges become shared learning opportunities. The true motivation lies in collaborating with professionals who are passionate about their work, feel empowered to guide our clients’ events and take pride in their achievements. It’s my team who inspires me daily, driving my resilience and creativity. Their energy and dedication are the cornerstones of my motivation.
Bettyanne Sherrer, CMP, CMM, DES
Vice President and Managing Partner, CanPlan Events & Conference Services Inc.
Specialties: National and International Association Conferences and Corporate Events
Claim to Fame: I am a big picture thinker, who loves and values the details. Where some see complex challenges, I see opportunity! In 2023, I led our team in the strategic design, content development and production of the 18th World Conference for the Deafblind International Association. An event with 40% of its audience requiring access accommodations for individuals with duel sensory impairments, including 120 speakers who are deafblind. We developed tech and process solutions to ensure the comfort and engagement of all attendees, including all the guide dogs. Since delivering this event, I have spoken at numerous industry conferences including IMEX, CSAE and MPI Chapter Events about the importance of accessibility at events, and how planners can embrace these challenges. In my career, I have delivered thousands of events, but this is some of the work I am most proud of. It is my mission to keep this important conversation going.
Motivational Secret: Having Impact! Creating forums that not only bring people together, but designing engagement experiences that create change. As planners we have the privilege of seeing the impact of our work when watching as a new business relationship is made, a colleague becomes a friend, or witnessing someone change their mind…that is so powerful and is the magic of events for me.
Stephanie Tiller, CGMP
Senior Conference Manager, Rose Li & Associates
Specialties: Federal Government, Corporate and Incentive Meetings
Claim to Fame: I have worked in the meetings industry since I was a teenager for a family member that had a meeting planning company and decided this is where I was meant to be. Over the next 25 years, I honed my skills to become a leader and sought-after planner in the Federal-Government market. I have planned events for prestigious presidential-appointed groups and the White House, as well as, for health and research-focused agencies and organizations, helping to move science forward in service of humanity.
Motivational Secret: Embracing the power of visualization. I picture the event’s success and use my mind’s eye to carry out the details. I also treat others the way I desire to be treated and that usually fuels how I am treated in return.
David Twigger
Creative Director/Founder, Vermilion Events
Specialties: Corporate Meetings and Events, National Associations, Annual Conferences, Special Events, Non-Profits, Annual Events
Claim to Fame: It could be being sought after to design the national award ceremonies for ILEA, NACE and more of our industry organizations. The over a dozen industry awards for design, innovation and collaboration. The success of Vermilion Events and surviving the pandemic. The launching and success of the Twigger Time podcast which celebrates all aspects of the special events industry and its creative people. But I think my proudest claim would be the success of my staff/interns and team. Nothing makes me more proud than to see them grow and prosper, to see our industry continue to inspire and motivate people.
Motivational Secret: My secret is my diversified experience. One of the few who has worked on both sides of the industry, logistics and design. Over 20 years in hotels, then DMC, third-party planning and private event venues. I take my love of design and then work that through logistics. Just a pretty room won’t do for Vermilion Events. It must also flow, work with production and make sure all the design isn’t lost during the event. For myself, it has to be the work/life balance. I stress this for my whole team. There will be days where we work those long hours, but making sure my team enjoys the life they work so hard for.
Matthew J. Wales, CAE, CMP
Vice President, Event Services, American Trucking Associations
Specialties: Small- and Large-scale Annual Conferences, Association/Nonprofit Meetings, Networking and Special Events
Claim to Fame: My successes are not measured by the scope and size of the events, but rather by the talents of the team behind them. At ATA, our event services team designs and implements 11 annual meetings a year, and that’s just the starting point. Our meetings thrive because I have been able to build and shape a team of skilled individuals who can execute an event flawlessly as a team. The insights they bring daily drive our continued evolution. Establishing a work environment based upon trust and collaboration is key!
Motivational Secret: No matter how yesterday was, every morning begins a new day. I try to wipe any doubts out of my mind, and then I start from a place of positivity. I map out what I want to accomplish from my day every morning over coffee. As one of my icons, Peyton Manning, once said, “I never left the field saying I could have done more to get ready and that gives me peace of mind.” To me, this means always bringing your best, but incorporating what you learn that day as well. Create your own path to evolving as a person.
Lisa Wilson, CMP
Assistant Director of Conferences and Meeting Services, American Nurses Association
Specialties: Meetings and Conferences up to 14,000
Claim to Fame: Transparent and I work along with my team, side-by-side.
Motivational Secret: First, I pray, learn from the past, stay hopeful, make every day meaningful.
Carrie Zimmerman, CMP
Global Strategic Account Manager, American Express Global Business Travel, Meetings & Events
Specialties: Corporate Meetings Program Design and Strategic Management for Pharmaceutical, Financial, and Consumer Goods verticals, Event Technology SME
Claim to Fame: During the pandemic I raised my hand to help with the (as yet) unknown world of virtual meetings. That volunteer role and side passion later turned into a promotion to dedicate my expertise to helping all AmexGBT teams to better navigate event technology in a period when it was so rapidly changing. Above all, my fame comes from the ability to evolve and champion those around me to collectively succeed.
Motivational Secret: A long time ago, a colleague told me that I don’t stress about the unforeseen because “Miracles are My Normal” This mantra has stuck with me throughout the years and whenever I am faced with the daily challenges of event management, I remember that I have the knowledge, network, gifts and strength to solve and overcome any roadblock with grace and kindness because miracles are my normal.
