January/February 2025

It’s time to rethink everything. This issue is packed with the insights you need to make everything from contracts to cocktails more meaningful. This publication also marks the launch of our suite of Accidental Planner Resources. We talked to the people actually doing the work in ballrooms and guest rooms and asked what they wish the marketing teams, administrative assistants and trainers newly tasked with booking space and ordering meals knew. Their responses may even surprise veteran meeting planners. This is the start of an ongoing series that like everything you hold in your hands is archived on smartmeetings.com. Bookmark this essential resource and you will never again have to wonder what that AV tech really wants to know before the lights go out.