Augmented reality, 3D Visualization and AI add branding, logistics and meaning to programs
Could event tech end up being a meeting professional’s best friend after all? For those looking to further develop their marketing, sourcing and engagement strategies, three new products may be convincing arguments on the pro side of relying on digital assistants.
Beyond QR Codes
Event production company Animatic Media announced a new product this week called Intelligent Content, designed to bring conference content to life. The new technology makes it easy to share information, videos and messages with attendees’ phones through event signage and products—without needing a QR code.
Read More: Can Event Tech Save the World?
“With Intelligent Content, we aim to redefine how conferences and events engage their audience,” said Scott Frankel, CEO of Animatic Media. “Our platform allows event organizers to seamlessly integrate interactive elements into every aspect of their event, from signage and presentations to trade show booths and even everyday objects like cups and napkins.”
A logo or picture could be the gateway to slide presentations, PDF resources or product demos.
Smart Meetings Says: Approach this technology creatively to reimagine what an attendee might want to know while sitting in the audience, walking by a booth or even sitting at the dinner table. A little empathy can go a long way toward setting up potential interactions that can lead to deeper connections.
Deep Space
Need to know how many more seats you can fit in the ballroom at the convention center across the country before you close registration for good?
Following its recent Merri acquisition, Tripleseat integrated the company’s 3D and 2D visualization technology into its design toolset. The result is seamless event planning and management with floorplan design, all in a single platform. Tripleseat Floorplans allows you to create to-scale diagrams in minutes with its user-friendly interface, collaborate in real-time using sharable floorplans with the florist, speaker and DJ. Immersive 3D virtual walkthroughs of unique venues reduce surprises and saves time on travel for site visits.
Smart Meetings Says: While site visits won’t go away, a more accurate virtual tour could increase the number of venues considered and decrease the number of people required to go on each site visit, saving time and money.
Recap Button
Conferences can be loud, distraction-filled spaces? How do you ensure attendees understand the ideas being presented?
Cvent’s new personalized AI Event Summaries offer near-instant access to recaps of the sessions they attended, eliminating the need for in-session notetaking. The tool can also compile key moments across an entire event, including exhibitor booths and breakout sessions. Each summary provides actionable event takeaways that can be reviewed and shared later.
Read More: Why AI Might Mean Salvation for the Meeting Industry
Smart Meetings Says: While this technology takes the control out of the meeting professional’s hands by sharing directly with the attendee, it also promises to expand the impact of the experience beyond the day and place, allowing them to engage with comprehensive notes from the event.
