Experimentation is what drives any industry forward, and events are no different. Throughout the year, several event production experts and meeting professionals showcased, discussed and ideated about experiential events.
Event Case Study: Walmart Experience at CES 2024
This was Walmart’s first appearance at CES. The executives at the company attended the event with the idea to show CES attendees what the company has accomplished in the technology world. Tapping long-time partner Leo Events, the two created an outdoor activation for the books.
Lessons from an Over-the-Top Brand Experience Summit in Vegas
The power of live events was on full display at the first-ever invitation-only Brand Experience Summit during IMEX 2024 in Las Vegas. The event brought 36 chief marketing officers and senior vice presidents to Allegiant Stadium to let this oft-uninvolved demographic know about the importance to investing in live events.
Case Study: CVB Partnership Amplifies Impact at Lenovo Tech World 2024
Global technology company Lenovo took to Bellevue, Washington, to highlight the latest and greatest in technology for its annual Lenovo Tech World. Why Bellevue? It’s tech-centric, “Smart City” status for one; read on for the rest.
Festivalization: To Be or Not to Be?
Methods of attendee engagement are constantly shifting. When editor Sara Robertson went to an internal event of a large technology company, she realized just how engaging an event can be—“festivalizing” an event, if you will. She spoke with several event designers about the how and why behind event festivalization, as well as how to make the investment worth it.
Focused and at the Ready
In May, Smart Meetings hosted a remote focus group of meeting professionals to discuss topics related to event activations, including trending topics, wellness in meetings, sustainability, engaging the younger generation of meeting profs and more.
