Freeman’s Gen Z Report reveals how young professionals can balance digital and in-person interaction
Recently, Freeman released its 2025 Gen Z Report. The central lessons centered on how Gen Z views their relationship with technology and how they feel events impact their professional development.
The study offers extensive insight, stats, and information about how Gen Z attendees feel about technology and how planners can utilize these insights to provide better service to their attendees.
Smart Meetings chatted with Mickey Wilson, Freeman’s CMO, to discuss what their report means for planners looking to engage Gen Z within event spaces better.
Smart Meetings How can meeting planners design events that balance technology with in-person interactions to meet Gen Z’s needs?
Mickey Wilson The Freeman Gen Z Report reveals a critical insight: 91% of Gen Z professionals want a balance between technology and in-person opportunities. To meet this need, planners should create analog experiences like speed networking and mentorship meetups while thoughtfully using tech as an enhancement tool—think matchmaking algorithms and interactive elements. The key is using digital tools to amplify, not replace, human connection. Strategic digital touchpoints maintain engagement before and after events, while dedicated face-to-face time helps build lasting professional relationships.
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SM What role do live events play in helping Gen Z professionals advance their careers compared to older generations?
MW Live events provide opportunities for closing the professional development gap facing Gen Z. The report shows only 57% of Gen Z feel successful in their careers, compared to 70% of Millennials and 66% of Gen X. Even more telling, Gen Z professionals average just 16 strong business relationships, while Millennials have 21 and Gen X maintains 40. With Gen Z projected to constitute 30% of the workforce by 2030, in-person events provide vital opportunities to build connections, develop confidence, and enhance interpersonal skills needed for career advancement.
SM What interactive elements (e.g., gamification, mentorship programs, speed networking) can planners incorporate to enhance Gen Z engagement?
MW With 82% of Gen Z wanting to feel more comfortable in face-to-face interactions, planners should focus on elements that build confidence through active participation. Speed networking sessions create quick connections, while mentorship programs pair young professionals with industry veterans for meaningful guidance. Interactive workshops focusing on soft skills development and informal social activities help Gen Z practice real-world interactions in a supportive environment. Creating dynamic experiences that balance structured networking with organic relationship-building is key.
Read More: It’s All About Engagement!
SM How can planners structure events to make career-building opportunities more accessible and appealing to Gen Z?
MW [Since] 95% of Gen Z recognizes the importance of personal business connections for career success, planners should create environments that make networking feel natural and accessible. Gen Z values structured yet informal opportunities to build connections and develop skills. Planners can make professional development more inviting and impactful for this generation by creating interactive, low-pressure environments.
SM What are the best ways to integrate technology at live events without making Gen Z feel disconnected?
MW Technology should be a facilitator rather than a barrier to real-world connections. With 69% of Gen Z reporting that technology has made them feel more isolated in their professional lives, thoughtful tech integration should prioritize meaningful interactions, making live events more engaging and valuable. Immersive experiences, such as AR/VR activations, can enhance engagement without replacing human interaction. Additionally, event organizers should create spaces for unplugged moments, ensuring Gen Z has opportunities to build relationships without digital distractions.
SM How can event organizers position in-person events as a valuable investment for companies looking to support Gen Z employees?
MW Live events provide structured opportunities for skill development, mentorship, and authentic networking, helping young employees build the interpersonal connections they crave, but [these elements are] often lacking in digital work environments. By showcasing data—like Gen Z’s strong preference for face-to-face career-building experiences—organizers can highlight how investing in live events leads to higher engagement, stronger teams, and long-term company loyalty. Investing in live events directly addresses Gen Z’s desire for meaningful professional connections while fostering employee engagement and long-term company loyalty.
