Editor’s note: This story has been updated June 11, 2023, to reflect more hotel and ride-sharing partnerships.
Thanks to a partnership with Uber, Hilton and Marriott loyalty members can book directly through the brands and earn points. Guests that have downloaded Hilton’s HHonors app can bypass the Uber app entirely and book their transportation directly through the HHonors app. Additionally, the hotel app will automatically encourage users to set up notification alerts to remind them, for example, to schedule an Uber pick-up for a meeting across town or an early morning lift to the airport.
This is an expansion of Hilton’s innovative HHonors app, which already allowed customers to use it to book, check into and unlock their guest rooms.
More Features to Come
The Hilton app will also integrate Uber’s aggregate rider data in some cities, giving Hilton guests information about local hotspots. The feature. christened “Local Scene,” initially will roll out in 20 U.S. locations. The recommendations will emanate from Uber data indicating how many riders are requesting to go to a particular restaurant, nightclub or bar at any given time. This part of the Uber/Hilton partnership is particularly unique, as it represents the first time Uber is allowing another company to utilize its rider location data.
Uber assures Hilton guests that their private information, including destinations Uber may have taken them to, will remain confidential. Likewise, personal information contained in the Hilton app is also protected so Uber cannot access it.
Uber Loves Partnerships
As hotelmanagement.net points out, Hilton is not the first company to partner with the popular ride-sharing service. Earlier this year, Starwood Hotels & Resorts Worldwide began allowing travelers to link their Starwood Preferred Guest program with Uber to earn points for use at any Starwood property. Marriott Bonvoy and Uber launched a partnership in 2021, enabling members to earn Marriott Bonvoy points for food delivery and rides. Once a member’s accounts are linked, they will be able to earn a varied amount of points in the United States, depending on a tiered system of purchase types. Uber also has relationships with OpenTable, Starbucks, Foursquare and United Airlines.
Grubhub and Hilton
Mobile food-ordering platform Grubhub has partnered with Homewood Suites by Hilton, Hilton’s extended-stay brand. Through the Grubhub app, guests will have access to off-property dining options at nearly 500 Homewood Suites locations across the U.S.
