Wyndham Hotel Group has launched the hospitality industry’s first-ever branded TV sitcom. “Have Points, Will Travel” is a reality-style mockumentary series that follows a young married couple as they travel down the west coast of the United States with just a backpack and one million Wyndham Rewards points.
Sitcom Plot
In the inaugural episode, blindfolded newlyweds Dean and Traci (played by Stephen Visocan and Rachel Adams) find themselves in a vineyard. They are cashless, but have one million Wyndham Rewards points at their disposal. They must use the points to complete a challenge that has them racing from one Wyndham destination to another. Along the way, they experience humorous adventures with a colorful cast of characters.
Dean and Traci are careful about how they spend their reward points, because they have been told that they will get to keep any points they haven’t used when the challenge ends. The underlying premise is to show viewers how easy it is to use Wyndham Rewards practically anywhere. Wyndham re-imagined its reward program in 2015, eliminating confusing categories. It offers simple, free-night redemptions with no blackout dates.
Watch In-Room or Online
Wyndham launched the innovative programming in February at 7,500 of its properties around the world. Wyndham Hotel Group brands include Dolce Hotels and Resorts, Wyndham Grand Hotels and Resorts, Wyndham Hotels and Resorts, Wyndham Garden Hotels, TRYP by Wyndham, Wingate by Wyndham, Hawthorn Suites by Wyndham, Microtel Inn & Suites by Wyndham, Ramada, Baymont Inn & Suites, Days Inn, Super 8, Howard Johnson, Travelodge and Knights Inn.
Guests can enjoy the free entertainment on the televisions in their guest rooms. Anyone can access the episodes on Wyndham Rewards’ YouTube channel.
As prnewswire.com reports, “Have Points, Will Travel” puts a new spin on traditionally boring in-room hotel entertainment. “Most people tune it out or click it off,” says Noah Brodsky, senior vice president of worldwide loyalty and engagement at Wyndham Hotel Group. “Talk about a missed opportunity. At Wyndham, we have hundreds of thousands of guests staying at our hotels each and every night. That’s hundreds of thousands of opportunities to connect on a daily basis in a way that’s not only fun and fresh, but that keeps us top of mind when they travel.
“Great brands don’t just put out ads, they speak to their customers in ways that are memorable and that resonate. Great brands are creative, take chances and add value,” Brodsky adds.
The production values of “Have Points, Will Travel” are high. The first episode was directed by accomplished filmmaker Josh Miller and produced by CY&N, the production arm of a leading creative agency based in New York City.
