Experiences have never been more popular. Millennial travelers crave purposeful experiences. Attendees call for unique adventures they can’t find anywhere else. As this shift changes the landscape of events, the way we measure event ROI must change along with it.
So what can planners do to ensure solid event ROI? AgencyEA, an agency that specializes in event and experiential marketing, has created a handy checklist to help.
How To Measure Event ROI Checklist infographic courtesy of AgencyEA
