Creating unforgettable events starts with understanding how to connect with attendees from every generation. Baby Boomers, Generation X, Millennials and Gen Z each bring their own unique perspectives, preferences and expectations to the table.
Understanding and respecting these differences is key to creating events that genuinely resonate. So, let’s explore practical strategies to successfully engage diverse groups.
Understand Your Audience
Every event brings together people with wildly different life experiences. Take Baby Boomers (born 1946–1964), for example—they tend to value structured programs and enjoy face-to-face networking opportunities. Generation X (1965–1980) values no-nonsense, practical content delivered flexibly. Millennials (born 1981–1996) look for authenticity, social consciousness, and smooth tech integration in their experiences. Meanwhile, Gen Z (born 1997–2012)—a generation that grew up with smartphones—expects advanced digital tools to be the norm.
Read More: What Does Success Look Like for Gen Z Planners?
The takeaway? These aren’t just age groups, but distinct worldviews shaped by cultural shifts and technological advancements. When you approach event design with this in mind, you can cater to each generation’s strengths and expectations.
Diversify Your Programming Formats
A one-size-fits-all schedule rarely works in today’s multigenerational events. Some attendees thrive in traditional keynote sessions (think Baby Boomers), while others, especially Millennials and Gen Z, are more engaged during hands-on workshops or collaborative sessions.
A great event might kick off with an inspiring keynote to set the tone, followed by smaller, focused breakout sessions in the afternoon. To make it even more inclusive, you could offer hybrid or virtual options for people who prefer to join online. This kind of flexible setup gives attendees the freedom to choose the learning or networking format that suits them best.
Another way to foster engagement is through AI-powered networking tools. These platforms can match attendees based on shared interests or professional goals while leaving room for traditional, face-to-face meetups that older generations value. The goal? Give attendees of all ages the freedom to connect and participate in ways they find meaningful.
Design Cross-Generational Connection Points
Some of the best moments at events happen outside of formal sessions—during coffee breaks, casual conversations, or structured networking activities. Intentional design can make these interactions more meaningful.
For example, you might host “wisdom exchange” sessions where Boomers and Gen Xers share career advice while younger generations provide insights into digital trends and emerging technologies. Another idea is to feature cross-generational panels where speakers from different age groups offer contrasting perspectives on key topics.
Collaborative activities—like problem-solving challenges or brainstorming workshops—are a great way to bridge the generation gap. These kinds of experiences give attendees the chance to learn from each other, share unique perspectives, and build a sense of mutual respect. Plus, they’re a lot more engaging than just sitting and listening.
Personalize the Event Experience
Personalization is no longer optional; attendees expect events tailored to their needs and interests. Offering choices and flexibility is one of the simplest ways to make everyone feel seen and valued.
Give attendees the power to personalize their experience! Tools like agenda builders let them craft schedules that match their interests and energy levels. On top of that, design spaces that fit different vibes—quiet zones for reflection, high-energy areas for brainstorming, and cozy lounges for casual networking.
And here’s another idea: create themed tracks based on professional interests or career stages. At the same time, sprinkle in opportunities for cross-generational connections. This way, you strike the perfect balance between letting people do their own thing and building a sense of community.
Commit to Sustainability and Inclusivity
While Millennials and Gen Z are often the loudest champions of sustainability and inclusivity, these values matter to all generations. Incorporating them into your event design makes a strong statement and creates an environment where everyone feels welcome.
Read More: Sustainable Event Planning: Action Steps to Lasting Strategy
You might embrace sustainability through eco-friendly initiatives like digital-first documentation, locally sourced catering, and reusable materials. Inclusivity isn’t just a nice-to-have—it’s about making sure everyone feels welcome and at ease. It might mean adding gender-neutral restrooms, clearly marking accessibility routes, or setting up sensory-friendly rooms where attendees can take a quiet break to recharge. The beauty of these thoughtful touches? They show you care about your attendees’ values and can even spark deeper, more meaningful conversations.
When people from different generations connect over shared passions for inclusivity and accessibility, those connections can lead to something far bigger than the event itself.
The Path Forward
The most impactful multigenerational events go beyond acknowledging differences—they celebrate them. Bringing people together starts with building connections, offering a range of activities, and creating experiences that truly matter—regardless of age. It’s not about how many people attend; it’s about fostering real engagement and finding common ground that everyone can relate to.
When you get it right, your event doesn’t just end when the doors close. Instead, it leaves behind lasting memories, meaningful relationships, and a sense of belonging that stays with people long after. So, as you map out your next event, ask yourself: “Am I creating a space where every generation feels seen and appreciated?” If you can answer yes, you’re well on your way to hosting something unforgettable.
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Lisa Ryan, CSP, chief appreciation strategist at Grategy, is a keynote speaker, author and workplace culture expert specializing in engagement, connection and multigenerational dynamics.
For more information, visit lisaryanspeaks.com.
