World-class resorts don’t happen by accident. Maggie Hardy, owner and CEO of Nemacolin in Farmington, Pennsylvania, introduced personalized butler service, pioneering sustainability initiatives and signature touches of whimsy at the luxury resort her father purchased almost four decades ago.
She has spearheaded transformative projects, including Wisteria, a residential community designed for associates. We asked her how she came to the elevated definition of hospitality she had introduced over the years.
Smart Meetings: What was the vision for Nemacolin in 1987?
Maggie Hardy: When my father purchased Nemacolin in 1987, our vision was to create more than just a resort. We wanted an extraordinary escape where hospitality, adventure and nature came together.
We saw the potential to transform this beautiful space into a world-class destination that delivers unforgettable experiences and personalized service.
SM: How has the definition of luxury changed over the years?
MH: Luxury has shifted from pure opulence to deeply personal, meaningful experiences. Today, it’s about anticipation, knowing what guests need before they ask—and crafting moments that make them feel truly valued. At Nemacolin, we blend exclusivity with warmth, offering bespoke services, immersive adventures and transformative wellness.
Read More: The Changing Definition of Luxury
SM: How are you bringing the next generation of hospitality workers into the industry and supporting them?
MH: Hospitality thrives on great people, and we’re committed to nurturing the next generation. Through mentorship, hands-on training and partnerships with top programs, we empower young talent to innovate and grow. Our team is a family, and we invest in their future to keep hospitality vibrant and inspiring.
Read More: Empowering a New Generation of Association Leaders
SM: What do you see as your legacy?
MH: Nemacolin is part of my legacy, a place where magic happens, memories are made, and hospitality is redefined. At Nemacolin, we push boundaries, create a culture of excellence, and ensure this resort continues to evolve and inspire generations to come.
Most importantly, I take pride in seeing Nemacolin associates succeed—watching them grow, thrive and achieve their dreams is one of the most rewarding parts of this journey.
