Omni Hotels & Resorts supports September Hunger Action Month
Some families are welcoming the plentifulness and bountifulness that is associated with fall and its connotation as the precursor to the excitement of the holidays, yet it is also a time for our industry to remember those who are less fortunate. Corporate Social Responsibility (CSR) is necessary year-round, but September has become the official month known as September Hunger Action Month. Smart Meetings has recognized Omni Hotels & Resorts for their contribution to the food insecurity many Americans face every day.
Omni Hotels & Resorts has launched an initiative to increase the awareness, importance and encouragement to become involved with the Say Goodnight to Hunger program through their partnership with Feeding America.
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The Statistics
In a statement from Sierra Lordet, public relations for Omni Hotels & Resorts, Feeding America has reported more than 34 million Americans struggle with food insecurity – an estimated nine million of those being children. The heartbreaking reality and overwhelming need for CSR to intervene motivated Omni Hotels & Resorts to partner with Feeding America and launch Say Goodnight to Hunger.
The Mission
Through their partnership with Feeding America, Omni Hotels & Resorts is doubling the donations towards fighting hunger in several ways in all of their 50+ locations during September Hunger Action Month with the Say Goodnight to Hunger program. For every completed stay, a family in need near the Omni location will receive a meal. According to Omni, over 20 million meals has been donated to Feeding America, providing meals for food banks.
PGA Partnership
The hotel franchise also fights food insecurity by utilizing the Professional Golfers Association of America (PGA) events to contribute even further. With the “birdie-or-better” incentive, golfers are not only playing for notoriety but for much more than a sport. With each play that meets up to the high standard of the program’s name, four meals will be donated to a family in need. Omni reports that in the last golf season, almost 215,000 meals were donated to Feeding America and to the food banks in the host cities of PGA tournaments.
