Entertainment as we know is in for a virtual overhaul. The Walt Disney Company is among a prominent group of investors backing virtual reality company Jaunt with a $65 million round of funding. Jaunt announced the investment today, which marks an expanded venture into the realm of virtual media and entertainment consumption.
“This round further illustrates our commitment and dedication to advancing the scope of cinematic virtual reality,” said Jens Christensen, CEO and co-founder of Jaunt. “With the support of these world-class companies, we will explore new avenues, building on our leadership position to deliver amazing virtual reality experiences using best-in-class tools, technology, and creative teams.”
Based in Silicon Valley, Jaunt intends to make virtual reality the next mainstream content platform using live-action technology. The new stream of revenue will enable the virtual reality company to delve into the latest mobile devices and hardware. Advances in technology and mobile devices have enabled virtual technology possible and available for mass viewing across a number of platforms. Chief business officer David Anderman expects Jaunt to acquire millions of new users in the near future.
From concerts and movies to football and video games, Jaunt’s technology virtually transports viewers into the event itself. The experience reconstructs an audio and visual experience from a level as close to reality as possible. Jaunt recently announced a fifth generation patent-pending camera system called Jaunt One. It features custom optics, high quality design and 360-degree capture while simultaneously recording 3D video in all directions. The company currently works with brands, such as The North Face, Rebecca Minkoff, Conde Nast and ABC News.
Jaunt intends to expand its reach into the cinematic scope of virtual reality, working with filmmakers and storytellers from a new Los Angeles studio. The two-year-old company includes two members who previously worked for Lucasfilm on a number of creative projects and acquisitions.
