From Checkboxes to Strategy: Implementing and Leading Sustainable Event Practices

Presenters: Ellie Hurley, Tiffany Eck and Lori Allen | In Partnership with FICP

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Sustainability goes beyond mere checkboxes— it’s about making impactful choices that benefit both people and the planet. This session will explore the scope of sustainability and the implementation of practical best practices while aiming for industry-leading standards. Through real-world examples and a review of available resources, you’ll gain actionable insights and a sustainability mindset to elevate your meetings and events.

You will learn:

  • Describe the comprehensive nature of sustainability, including its broad implications for your organization and event participants
  • Discover resources and tools, including certifications and guidelines, that support sustainability efforts
  • Examine real-world examples of sustainability practices so you may identify adaptable strategies and solutions for your events
  • Discuss how investing in sustainable best practices can position you as a leading authority in the meetings and events industry

This webinar is jointly held by Financial & Insurance Conference Professionals (FICP) and Smart Meetings. Anyone who participates agrees to FICP’s Privacy Policy (https://www.ficpnet.com/Meet-FICP/Privacy-Policy)


Ellie Hurley is responsible for the success of FICP’s events and honing the association’s overarching event strategy to meet its goals and objectives as the director of events at FICP. Over the past three years, Ellie has led FICP’s event-specific approach to sustainability and social impact and earned the Sustainable Event Professional Certificate (SEPC) from the Events Industry Council.

With more than 20 years of experience in the convention and trade show industry, Ellie has specific expertise in relationship management, project management and event risk management measures.

When Ellie isn’t at work, you’ll find her at one of her kid’s sporting events or visiting her hometown of Fairbanks, Alaska.

Tiffany Eck started her career in the hospitality industry as a banquet manager for Rock Bottom Restaurants, spent 4 years as a travel director with Maritz Travel and joined VISIT DENVER VISIT DENVER as a destination services manager in 2006. Due to her active role on local committees, work on the 2008 Democratic National Convention, and participation in industry sustainability initiatives, she was promoted to Associate Director of Destination Services in March 2010. Tiffany served as a member of the EIC Sustainability Event Standards Committee, oversees VISIT DENVER’s sustainability initiatives and is a former Event Services Professional Association Board member. She’s also a devoted wife and proud mother of 2 daughters.

Lori Allen is the Vice President of Global Event Operations at MetLife, where she has over 20 years of experience in enhancing global event strategies. She has successfully led initiatives to optimize MetLife’s event operations in diverse markets, including a significant project in Japan that involved developing a formal events team and scaling that approach across other global markets. Lori’s expertise encompasses managing complex global programs, consolidating contracts across multiple regions, and fostering stakeholder engagement to meet business objectives. Her role as a board member of the Financial and Insurance Conference Professionals (FICP) further underscores her commitment to industry excellence. 

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